Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old ...
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A curious look at a variety of topics from the news and history of the world. 🌎 🎙️ 🎧
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A narrative look at the ways we love to lie, and be lied to. A blend of satire, documentary, and audio-drama. Diving into the forces behind the scams and schemes that fill up our world. From Disinformed Content Media, written and produced by Dan Felton and David Felton @DisinformedDan on Twitter and Instagram Disinformed.ca/HardKnow for source notes, and more.
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A couple of long-time friends dive into a weekly collection of stories from the craziness of the news, culture, and their own lives.🍁
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Founded in 2020 and led by Terrell Jermaine Starr, Black Diplomats is the go-to podcast for those who want relatable content on global affairs that doesn’t center the perspectives of white male experts. Few foreign policy shows are led by Black people or center the opinions, experiences and expertise of people of color. Black Diplomats is one exception. Guests are mostly people of color and people who are indigenous to the regions the episodes focus on.
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Digital Rights Explored: Local Fights, Global Perspectives
Media and Information Literacy Expert Network (MILEN)
In this podcast we explore the relevant digital rights violations of our time and provide possible solutions. From internet shutdowns, fake news, hate speech, violation of personal data, intrusive surveillance systems to cybercrime and others - in particular since the onset of Covid-19 - we are witnessing an unprecedented amount of digital rights’ violations. We will talk at grassroots level with people from all across the globe who have been the victim of such violations. In addition to the ...
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Content Marketing Gets a Health Check (439)
1:05:36
1:05:36
बाद में चलाएं
बाद में चलाएं
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1:05:36
In this episode the boys cover an incredible content marketing case study in New York's largest hospital system. Reddit is now blocking big search engines who want its unique content...unless they pay up (which they will). And Elon is being Elon, violating his own content policy on X. Here we go again. Hits and misses include Bandit Running and Fla…
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Google Eats Cookie Policy (438)
1:08:55
1:08:55
बाद में चलाएं
बाद में चलाएं
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पसंद
1:08:55
At long last, Google seems to do a 180 on its third-party cookie policy. What does this mean for marketers and advertisers? META introduces Llama 3 for developers, apparently giving away its AI technology and investment for free. Could this be for real or is it a Zuckerberg trick? And does Spotify use podcasts for loyalty first? Hits and misses inc…
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Are We In a Marketing Recession? (437)
1:10:35
1:10:35
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बाद में चलाएं
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1:10:35
This week Taboola does a big deal with Apple to sell their advertising space. Great for Taboola, but what does this message for Apple? Dax Shepard does an $80 million dollar podcast deal with Amazon. Is Amazon going after Spotify and YouTube for podcast dominance? And CMO's are under huge pressure, as stated by the latest research. Are we actually …
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Is the Influencer Economy Beginning to Crack? (436)
1:07:10
1:07:10
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बाद में चलाएं
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1:07:10
Has the content creator/influencer business model gone bearish? Glamour seems to think so. We disagree. The Paramount/Skydance deal is finally done...we think. Spotify is beginning to court more video podcasts. Is it working in their fight against YouTube? And BusinessWeek has a 120-page print issue on the way. Does this mean a new opportunity in p…
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Did Marketing Eat Content Marketing? (435)
49:04
49:04
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बाद में चलाएं
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49:04
A special condensed episode of This Old Marketing. We cover the latest supreme court decision on social media. Good decision or more of the same? And do the brand new rules of marketing and advertising include content marketing? If content marketing becomes marketing, what happens to the discipline? Rants and raves include mxmtoon and research from…
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Supreme Court Makes Nice with White House Over Disinformation (434)
1:10:50
1:10:50
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बाद में चलाएं
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1:10:50
In breaking news, the Supreme Court is allowing the White House to press social media companies to remove disinformation. Did this really need to go to court in the first place? Time strikes a deal with OpenAI, while the recording industry files suit against Suno AI and Uncharted Labs citing copyright infringement. And...have we learned anything fr…
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Is the Smartphone Killing Us? (433)
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1:06:44
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बाद में चलाएं
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1:06:44
While Wells Fargo is into employee surveillance, the US Surgeon General pushes for a warning on social media much like those on cigarette packages. Forbes threatens Perplexity with legal action, while TikTok debuts humanlike AI-generated avatars for advertising. Hits and misses include Oscar Mayer and American Express. Rants and raves include indie…
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Is Google the Big Loser in Apple Intelligence? (432)
1:08:46
1:08:46
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बाद में चलाएं
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1:08:46
Apple's big developer conference meeting saw the launch of IOS 18 and Apple Intelligence? Apple decided to partner with OpenAI and not Google for their AI integration. Is this a big miss for Google Gemini? Plus, Adobe and Meta have big terms and conditions issues this week. Hits and misses include OpenAI, Google and Nathan's hot dogs. Rants and rav…
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Is Twitter/X Dead or Making a Comeback? (431)
1:11:00
1:11:00
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बाद में चलाएं
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1:11:00
Twitter/X leans into NSFW content and vertical video. Is this the sign of a turnaround or more desperate measures to stay alive? Robert and Joe take opposite sides and fight, fight, fight. Spotify's CEO makes comments about the cost of content being almost nothing. Should we care or should we boycott? Hits include Four Seasons and 10 Cent Beer nigh…
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Have you heard of Project 2025? If not, you better learn fast. It's the GOP's 900-plus page conservative manifesto aimed at dismantling the federal government and the Democratic Party has no answer for it. Here to talk about 2025 is Anne Nelson, who read the entire document and is traveling the country to educate communities about the dangers that …
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Does the GoogleGate Leak Even Matter? (430)
1:11:02
1:11:02
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बाद में चलाएं
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1:11:02
Big news this week as leaked Google search API documents are released into the world. The TLDR? Google has been lying about how it formulates search results. What do we know? Google manipulates content like an editor of a media company would. But does it even matter? AI scams are hitting a tipping point as we get closer to the US elections. OpenAI …
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Are Pro-Palestine Protests An Elite College Phenomenon?
52:26
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52:26
Do HBCU students care about what’s happening in Gaza? Of course they do, but there are some distinct social-economic factors that play a role in how Black kids who attend HBCUs are protesting—or, in many cases, not at all. Two-time HBCU president Dr. Walter Kimbrough joins the podcast this week to talk about how he’d handle some of the challenges H…
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AI Continues to Eat Media Companies (429)
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While the world gets distracted by Scarlett Johansson's possible case against OpenAI, the AI giant continues to do deals with media companies. This time, Open AI signed a deal with News Corp (owners of WSJ) for $250 million over five years (reported). Who's next? Trump Media's quarterly reported was more than a disaster, and yet the stock keeps goi…
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Live from CEX 2024 (with special guest Philip Hernandez)
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A special live recording of Joe and Robert with Philip Hernandez from the Haunted Attraction Network, recorded at Content Entrepreneur Expo (CEX) in Cleveland, Ohio on May 5th. Philip goes into detail about how he thinks about and creates content for the network, including the challenges and opportunities in social media content creation. Please fo…
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Black People Care About Foreign Affairs
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58:37
This week, Black Diplomats Podcast speaks with Christopher Shell, a fellow in the American Statecraft Program at the Carnegie Endowment. At Carnegie, Christopher’s work studies how Black Americans feel about foreign policy issues. We talked about how Black folks feel about Ukraine, Gaza and other foreign policy issues, based on his research Host: T…
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It was another crazy week in AI news. On the heals of Google's AI announcement, OpenAI launches ChatGPT4 Omni (o). What does the new iteration mean for creators and marketers? If that wasn't enough, TikTok is upgrading its algorithm with AI. Thank you (not so much). And is the beef between Kendrick and Drake real? We think it's marketing. Hits and …
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TikTok Sues US Government (427)
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1:13:18
In the latest social media soap opera, TikTok has sued the US Government over its potential "ban," bringing out the unconstitutional card. Is this just a stalling tactic? Yes...and it's working. More money is flowing into the creator economy after big product successes from MrBeast and Logan Paul. But will the new algo changes be the end of big con…
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Young Georgians Talk About #TbilisiProtests
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38:04
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38:04
Today, I speak with two young Georgians under 30-years-old who have been hitting the streets every day in protest of their ruling government’s introduction of a “foreign agent” law that critics say will restrict the work of organizations and independent media that safeguard free and fair elections and other services that depend on foreign financial…
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