Aampe's Head of Growth: Unleashing AI in Customer Retention, The Power of Copywriting & From Electrical Engineer to Marketer

Retain: The Customer Retention Podcast

Lauren DeSouza द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Lauren DeSouza या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

1y ago 32:05

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In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with James Laurain, Head of Growth at Aampe. Together, they discuss James’ journey from electrical engineer to marketer, the power of copywriting, and how to use the capabilities of AI for customer retention.
James has vast experience in leveraging B2B content strategies and copywriting to engage and retain customers. At Aampe, James spearheads the first truly AI-driven approach to CRM Marketing Automation, which allows apps to create personalized, omni-channel customer experiences to increase customer engagement and retention. A man of many talents, James is the Founder and Chief Storyteller at Kid’s Books for Business, a Conversational Tech Copywriter at James Tech Copywriting, and a Content Strategist at Thought Bakery. To top it off, he’s recently written his first children’s book, Mabel the Chameleon.

We need your help! We want to know what you enjoy about the podcast, what topics you’d like us to explore, and how we can make Retain even better in the future. So we’ve created this simple feedback form to gather your insights and suggestions. Just click, fill it out, and let us know how we can make Retain even better for you.
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Retain: The Customer Retention Podcast is handcrafted by our friends over at: fame.so
Previous guests include: Dave Kerpen, Shep Hyken, Joey Coleman, Dan Gingiss, Brittany Hodak, Ron Kaufman and Jim Tincher.
Check out the three most downloaded episodes:

If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

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