Retention सार्वजनिक
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Welcome to Retain: The Customer Retention Podcast! Join host Lauren DeSouza on her journey to discover the power of retaining customers. Accompanied by marketing experts, this podcast will demystify customer retention and deep-dive into how international companies are using it to keep their customers coming back for more.
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The State of Retention Marketing

Ankur Gattani

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Join Ankur Gattani, as he dives into engaging conversations with decision-makers face-to-face. These discussions are not your average chit-chat – he's getting into the what, why, and how of retention in organizations. From the human touch to the intricacies of products and technology, Ankur covers all the bases. So, strap in, hit play, and let's turn this podcast into your go-to source for understanding the ins and outs of keeping customers committed.
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The NextGen Work Culture podcast helps managers and HR professionals support working parents to recruit and retain the best people. Join host Kortney Ross as she interviews experts and provides insights into the struggles that working parents face in the workplace. Learn how your business can become a place where parents feel included, supported, and valued. Being a family-friendly business isn't just a "nice-to-have" anymore. For the Next Generation of work, it is critical.
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Retention Masterclass

John Koetsier, Peggy Anne Salz

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Post-acquisition marketing is massively undervalued. So much marketing to date has been acquisition-focused. Now the top marketers on the planet are turning to customer experience and user retention. We interview them and share their secrets with you.
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A Perfect Blend: Customer Retention is MB Usable Security's customer retention-focused podcast. We'll brainstorm and strategize how brands can use the CUVE Framework, the Wine Vat Approach, to increase customer retention. CUVE stands for Customer Experience, Usable Security aka user-friendly cybersecurity, Voice/Conversational AI, and data-driven Experimentation. Sometimes we'll have guests on to brainstorm how they can use emerging technologies [like Robotic Process Automation (RPA), voice ...
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The Retention Road

Deb Mukherjee

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100% unfiltered, tactical Retention advice for eCommerce and DTC brands from those who have "been there, and done that." We help you serve & maintain your current customers you spent so much money on acquiring with paid ads to increase lifetime value and customer satisfaction.
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Hosted by Bryan Cush, MS, Co-Founder of Tidal Health Group, a digital marketing agency specializing in healthcare. He is accompanied by Jay Parkinson, MD, Chief Medical Officer of Sana, a health plan that delivers high-quality healthcare while keeping costs down. The show focuses on the cross sections of marketing, patient experience and product development. They explore strategies for providing high-quality care and enhancing patient experience and retention through cutting-edge technologie ...
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Don't be that business owner left scratching your head, wondering why your industry colleague got $400,000 and you didn't when the Employee Retention Tax Credit fully sunsets in 2024. In this limited focus, ERC Masterclass, listen as tax attorney and ERC specialist, Travis Watkins, bust through the rumors and the complexity of the ERC, so you can get to that free $26,000 per employee you kept during the pandemic and beyond, before the program is gone forever.
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The Great Retention

The Great Retention

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We’re experiencing a shift in the way we work. Employees are feeling burned out – more than ever before. Disengagement is rising. And it's become increasingly clear that most employers simply aren’t meeting their people’s needs. All of this has culminated in ‘The Great Resignation,’ with millions of workers leaving their jobs and employers scrambling for solutions. But this is only the beginning. We're facing a revolution in how we approach work. A new kind of employee experience is long ove ...
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Social Offline is a popular hangout for millennials and Gen Zs, whether they're meeting up for work parties, catching up with friends, or going on dates. Rahul Wishard, in charge of CRM & Loyalty for Social's parent brand, shares insights into what keeps customers coming back for more. (00:42) - How Did Rahul End Up in CRM? (02:16) - From Empty Tab…
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In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with James Laurain, Head of Growth at Aampe. Together, they discuss James’ journey from electrical engineer to marketer, the power of copywriting, and how to use the capabilities of AI for customer retention. James has vast experience in leveraging B2B content strategies …
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In this Greatest Hits episode of Retain: The Customer Retention Podcast, Lauren DeSouza welcomes Jem Bourouh to the podcast. Jem is a serial entrepreneur from Germany. With his Google Ads agency Adcubator, Jem has spent more than $310M profitably. After being in the DTC space for more than 4 years and bootstrapping his own e-commerce brands, Jem’s …
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Legacy telcos like Airtel are retention masters since the 90s. It took a while to get them on our podcast, but we had questions! What's the telcos' retention game plan? And what's Airtel's next growth move? Anshul, AVP - Growth at Airtel, has all the answers. (02:21) - Anshul's Growth Adventure from Broadcast to Broadband (07:34) - The Two Types of…
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In this episode of Retain: The Customer Retention Podcast, Lauren DeSouza speaks with Annette Franz, Founder and CEO of CX Journey. Together, they discuss the importance of culture, predictive analytics, and understanding the needs of employees and customers. Annette is a multi-award winning customer experience expert and author. She has over 30 ye…
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In this episode, Lauren is joined by Nicolas Babin, a strategic advisor and consultant. Nicolas’ background as a serial entrepreneur, executive, and board member has spanned from startups to multinational tech giants, such as Sony. Today, Nicolas gets excited by opportunities to help innovative companies achieve profitable growth and key business g…
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As consumer behavior shifts rapidly with the advent of technology, legacy companies are adapting to stay relevant in the market. Through digital makeovers and technology enhancements, they aim to revamp their business strategies and customer interactions. (01:37) - Unveiling the Purpose: Goals of Digital Transformation (11:10) - Balancing Act: Navi…
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The Future-Ready Work Culture Framework will help you foster a work environment that is ready for the next generation of employees and supportive of those who are raising them. Employees are seeking workplaces that are supportive, empathetic, and family-friendly. By taking the time to build a family-friendly work culture, you are setting your organ…
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In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Damon Pistulka, the Co-Founder and Managing Director of Exit Your Way. Together they discuss recognizing the need to improve customer retention, the increasing role technology is playing, and what a marketing dream team looks like. Damon is the Co-Founder and managin…
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Traditionally, car reselling and buying has been a cumbersome process, taking 2-3 months and lacking transparency. Sellers often settle for less-than-ideal deals. Discover how Anuvrat Gaurav is revolutionizing this with digital innovation in the MEA region. (01:23) - Unplanned Ascension: A Retailer's Journey to Business Leadership (04:36) - Navigat…
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Accommodating the needs of each individual employee can be a daunting task for managers. In this solo episode, I share several accommodation ideas and things to consider for the pregnant employees on your team. Download the pdf guide with these ideas at: kortneyross.com/ideasforpregnantemployees Connect with us at: RossLearningSolutions.com LinkedI…
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In this Greatest Hits episode of Retain, Lauren is joined by Brittany Hodak, an international keynote speaker and award-winning business leader. Brittany is widely regarded as a ‘go-to source’ for generating and retaining superfans. She’s also the co-founder of The Superfan Company, a multimillion-dollar fan-engagement agency that has created succe…
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When 846 million Bharat audience gained access to the internet, almost half of them eagerly jumped on the wagon to relive childhood nostalgia through online gaming. (00:38) - Serendipity's Path: Navigating Nishant's Unpredictable Career Journey (06:37) - Playing the Nostalgia Card in Real Money Gaming (09:32) - Mastering the Game of Indian Gaming a…
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Most U.S. employers need to comply with the Pregnant Workers Fairness Act (PWFA) and PUMP Act laws. But, these relatively recent laws can be a bit difficult to understand. In this episode, Kortney sits down with Jessica Craft, an attorney focused on employment law at Littler. Together, they explore two pivotal pieces of legislation shaping the land…
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In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Sara Caldwell, newly appointed Head of Customer Success at OpenAI. Together, they discuss the importance of decision-first customer research for retention, staying connected to the customer with customer facing teams, and not forgetting the long-term. At the time of …
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In this episode of NextGen Work Culture, host Kortney Ross dives into the crucial topic of sleep with Nicole Ratcliffe, a sleep specialist from the UK. Nicole shares her personal journey of becoming passionate about sleep after experiencing the challenges of sleep deprivation with her own children. The conversation delves into the profound impact o…
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In this Greatest Hits episode, Lauren is joined by Adrian Swinscoe, a customer experience consultant and advisor who has been growing and developing customer-focused businesses for over 20 years. Together, Adrian and Lauren discuss what aspects of the customer journey create loyalty, how much control businesses have over customer experience, and hi…
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And we're back with SEASON 2 of The State of Retention Marketing podcast hosted by Ankur Gattani, CGO, WebEngage. This time around, we're taking things to the next level. We're going even more horizontal with the industries we cover and even more vertical when it comes to the depth of the subject. Get ready to enter the rabbit hole because the late…
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We Indians take great pride in our business acumen, right? Well, Ankit Bansal, leading SellThru in Dubai, is a prime example. They're pioneering CRM, Marketing Automation, and SEO solutions in the region, bridging the gap between customers and partners. (01:49) - Agency to Client and Back Again (06:30) - Building Bridges: Integrated CRM, Marketing …
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In this episode, Kortney talks to Allison Whalen about paid parental leave. Allison is the founder of Parentaly, a company that helps improve the parental leave experience for everyone: the expecting employee, their manager, peers, direct reports, and business leaders. Paid parental leave doesn't just benefit families, it's a game changer for busin…
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In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Kris Rudeegraap, the Co-Founder and CEO of Sendoso. Together they unpack the power of personal touches when it comes to customer retention, discussing the importance of humanizing the sales process, and proposing a redefinition of account-based marketing. Kris Rudeeg…
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With 20 years of branding experience and a recent tenure as a fractional CMO, Samriddh brings fearless candor to the table. He challenges conventional wisdom, from critiquing Indian startup culture to scrutinizing VC-backed retention tactics. (01:39) - 20 Years a Marketer, Brand-Builder, and Problem-Solver (01:41) - Samriddh's Strong Views on Irrat…
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This week, Anthony Franzese joined Kortney to share more about his role in supporting family health at Stork Club. As a new father, Anthony opens up about his own paternity leave. Then, we uncover the gaps that traditional health insurance often leaves wide open. We talk about how fertility treatments, adoption assistance, hormone therapy, and othe…
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In this Greatest Hits episode, host Lauren DeSouza is joined by Shep Hyken, the Chief Amazement Officer for Shepard Presentations. On the show, Shep and Lauren discuss the importance of building an emotional connection with your customers, how crucial it is to give your customers the service they expect, and why companies need to avoid obsessing ov…
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When family and work collide, the aftermath can echo across the nation. That's precisely what happened in the heart-wrenching case of Marissa and Kyte Baby. This short solo episode talks about the Kyte Baby controversy and the reality of parental leave policies in America. I talk through Marissa's ordeal with her premature baby's NICU stay, her emp…
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In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Uzair Hamid, Founder and Community Lead of CRM DXB. Together, they discuss the importance of customer relationship management (CRM) in marketing, habit formation for retaining customers, and how to track the success of habit formation measures. Uzair is the Founder a…
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It's becoming more common for Dad to take on the majority of parenting responsibilities. In many households, he may even be the lead parent! In this episode, Kortney talks to Paul Sullivan about what it truly means to be a 'lead dad' in today's world. Paul shares his journey to becoming the Lead Dad in his household, balancing a journalism career w…
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Exciting update! Playgrounds and Paychecks is now NextGen Work Culture! After two amazing seasons, I'm shifting the focus from the parents themselves to the leaders and decision-makers who have the power to shape the culture of their organizations. "NextGen Work Culture" is about empowering leaders to support working parents and create inclusive, f…
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Meet Samyukta, a bold marketer deeply passionate about consumer insights and an exceptional storyteller. Dive into her perspective on brand building, where she shares insights on retention and user engagement. (00:21) - 16+ Years of Putting Consumers First in Marketing (03:17) - From Millennials to Gen Z: Adapting Marketing Strategies for Each Gene…
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Discover how to navigate themaze of parental leave programs with the help of Linzay Davis from The Park Consulting. In this discussion, Linzay shares not just the technicalities of state and federal protections but the emotional and financial impact these policies have on American families. We'll reveal how understanding and preparing for parental …
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In this episode of Retain: The Customer Retention Podcast, host Lauren DeSouza sits down with Sandeep Dube, the Chief Operating Officer at Intuit Mailchimp. Mailchimp is known the world over as a leading email marketing platform. Together, the duo discuss Sandeep’s role at Mailchimp and their emphasis on customer satisfaction, the use of account ma…
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When Erin Helle unexpectedly traded her Army uniform for the round-the-clock duties of motherhood, she encountered a battlefield of a different kind. Tune in as Erin reflects on her journey of becoming a mother as a service member. The Army extended maternity leave just in time for her second child and her commanding officer was supportive. However…
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In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Rand Fishkin, serial entrepreneur, author and Co-Founder of SparkToro. Together they are playing devil’s advocate, by challenging the business industry's obsession with retention, arguing that there is real value in letting go of customers and discussing effective st…
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For the final Retain episode of 2023, to wrap up the year, Lauren DeSouza is looking back over the previous 12 months to identify the biggest marketing trends of 2023. Joining her to do so is Ahmed Khairy, the CEO of Gameball. Together, the duo delve into the impact of AI on marketing strategies, how companies have moved further towards personalize…
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Dive into a transformative discussion originally presented in a recent expert-led session. This episode focuses on the critical influence of HR in advancing both employee welfare and business objectives as we approach 2024 and beyond. John Duisberg hosts our panel of experts who share their insights on harmonizing business growth with fostering a p…
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In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Glenn Poulos, entrepreneur, author and Executive Vice President of NWS. Together, they unpack the power of cultivating good relationships in business and share key strategies that will show you how to get and stay in front of customers and be a pleasure to do busines…
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