Welcome to Retain: The Customer Retention Podcast! Join host Lauren DeSouza on her journey to discover the power of retaining customers. Accompanied by marketing experts, this podcast will demystify customer retention and deep-dive into how international companies are using it to keep their customers coming back for more.
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A Perfect Blend: Customer Retention is MB Usable Security's customer retention-focused podcast. We'll brainstorm and strategize how brands can use the CUVE Framework, the Wine Vat Approach, to increase customer retention. CUVE stands for Customer Experience, Usable Security aka user-friendly cybersecurity, Voice/Conversational AI, and data-driven Experimentation. Sometimes we'll have guests on to brainstorm how they can use emerging technologies [like Robotic Process Automation (RPA), voice ...
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Former Director at Sony: Gamify Everything, Get Out Of The 90s & The Importance of Customer Experience
40:06
40:06
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बाद में चलाएं
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40:06
In this episode, Lauren is joined by Nicolas Babin, a strategic advisor and consultant. Nicolas’ background as a serial entrepreneur, executive, and board member has spanned from startups to multinational tech giants, such as Sony. Today, Nicolas gets excited by opportunities to help innovative companies achieve profitable growth and key business g…
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Co-Founder of Exit Your Way: Understand Your Secret Sauce, Give Cutting Edge Customer Service & What a Marketing Dream Team Looks Like!
36:31
36:31
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बाद में चलाएं
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36:31
In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Damon Pistulka, the Co-Founder and Managing Director of Exit Your Way. Together they discuss recognizing the need to improve customer retention, the increasing role technology is playing, and what a marketing dream team looks like. Damon is the Co-Founder and managin…
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Superfan Expert: How To Create Superfans, 5 Keys to Customer Retention & Treat Customers How You Want To Be Treated
33:00
33:00
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बाद में चलाएं
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33:00
In this Greatest Hits episode of Retain, Lauren is joined by Brittany Hodak, an international keynote speaker and award-winning business leader. Brittany is widely regarded as a ‘go-to source’ for generating and retaining superfans. She’s also the co-founder of The Superfan Company, a multimillion-dollar fan-engagement agency that has created succe…
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Customer Experience VP: Why Staying Connected to the Customer is Paramount, The Power of Saying No in Marketing & Don’t Forget the Long-term
27:38
27:38
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बाद में चलाएं
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27:38
In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Sara Caldwell, newly appointed Head of Customer Success at OpenAI. Together, they discuss the importance of decision-first customer research for retention, staying connected to the customer with customer facing teams, and not forgetting the long-term. At the time of …
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Customer Experience Consultant: Where You Find Loyalty, How You Control Customer Experiences & Why You Need To Treat Customers Differently
31:25
31:25
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बाद में चलाएं
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31:25
In this Greatest Hits episode, Lauren is joined by Adrian Swinscoe, a customer experience consultant and advisor who has been growing and developing customer-focused businesses for over 20 years. Together, Adrian and Lauren discuss what aspects of the customer journey create loyalty, how much control businesses have over customer experience, and hi…
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Customer Retention Maestro: Crafting Unforgettable Customer Experience, The Power of Personal Touches, and How to Utilize Gifting Strategies
26:59
26:59
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बाद में चलाएं
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26:59
In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Kris Rudeegraap, the Co-Founder and CEO of Sendoso. Together they unpack the power of personal touches when it comes to customer retention, discussing the importance of humanizing the sales process, and proposing a redefinition of account-based marketing. Kris Rudeeg…
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Customer Experience Legend: Customer Service Hasn’t Changed, Don’t Spend On Socials & Loyalty Needs Emotions
30:47
30:47
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बाद में चलाएं
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30:47
In this Greatest Hits episode, host Lauren DeSouza is joined by Shep Hyken, the Chief Amazement Officer for Shepard Presentations. On the show, Shep and Lauren discuss the importance of building an emotional connection with your customers, how crucial it is to give your customers the service they expect, and why companies need to avoid obsessing ov…
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CRM Expert: Don’t Try To Convert The Wrong People, What You Need to Know About CRM, & Why Habit Formation is Your Best Friend
30:42
30:42
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बाद में चलाएं
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30:42
In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Uzair Hamid, Founder and Community Lead of CRM DXB. Together, they discuss the importance of customer relationship management (CRM) in marketing, habit formation for retaining customers, and how to track the success of habit formation measures. Uzair is the Founder a…
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COO of Mailchimp: Get Closer to Your Customer and Market, Leveraging the Power of Emotions in Business & What 3 Words Customer Retention Revolves Around!
32:36
32:36
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बाद में चलाएं
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32:36
In this episode of Retain: The Customer Retention Podcast, host Lauren DeSouza sits down with Sandeep Dube, the Chief Operating Officer at Intuit Mailchimp. Mailchimp is known the world over as a leading email marketing platform. Together, the duo discuss Sandeep’s role at Mailchimp and their emphasis on customer satisfaction, the use of account ma…
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The Value of Letting Go of Customers with Rand Fishkin, Co-Founder of SparkToro
26:41
26:41
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बाद में चलाएं
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26:41
In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Rand Fishkin, serial entrepreneur, author and Co-Founder of SparkToro. Together they are playing devil’s advocate, by challenging the business industry's obsession with retention, arguing that there is real value in letting go of customers and discussing effective st…
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Marketing Trends that Defined 2023: The Year of AI, Personalization and Loyalty Programs
35:36
35:36
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35:36
For the final Retain episode of 2023, to wrap up the year, Lauren DeSouza is looking back over the previous 12 months to identify the biggest marketing trends of 2023. Joining her to do so is Ahmed Khairy, the CEO of Gameball. Together, the duo delve into the impact of AI on marketing strategies, how companies have moved further towards personalize…
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Never Sit in the Lobby with Glenn Poulos of NWS
36:04
36:04
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बाद में चलाएं
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36:04
In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Glenn Poulos, entrepreneur, author and Executive Vice President of NWS. Together, they unpack the power of cultivating good relationships in business and share key strategies that will show you how to get and stay in front of customers and be a pleasure to do busines…
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Should Your Business Be Subscription Based? With Ben Fisher, CEO of Rodeo
33:45
33:45
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बाद में चलाएं
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33:45
In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Ben Fisher, CEO of Rodeo. Together, they get into whether or not your business should become (or stay as) a subscription based service; how to deal with churn and retention rates; and how to increase revenue through a subscription model! Ben is the Co-Founder and Tec…
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The New Customer Journey with Iman ElNashar of eXtra
36:31
36:31
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बाद में चलाएं
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36:31
In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Iman ElNashar, Digital Commerce and Innovation Regional Director at eXtra. Together, they delve into the evolution of the customer journey over the years, including how technology played a massive role; why people are a business’ strongest asset; and how digital comm…
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Customer Service is Part of Your Brand with Khaled Alaa, Head of Experience at Talabat
28:03
28:03
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बाद में चलाएं
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28:03
In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Khaled Alaa, Head of Experience at Talabat. Together, they delve into why customers prefer a consistent, normal product rather than an unpredictable fancy one; what makes quality customer service; and how your customer service is a part of your brand. Khaled is the H…
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How to Understand Customer Emotions with Adam Toporek, CTS Service Solutions
41:06
41:06
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बाद में चलाएं
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41:06
In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Adam Toporek, Customer Service Expert at CTS Service Solutions. Together they delve into how to become the customer’s hero; how to respond to negative and positive emotions of the customer; and unpacking if technology is a hassle for customers or not. Adam is a Custo…
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Successful Conversion Rates with Will Laurenson, CEO of Customers Who Click
35:41
35:41
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बाद में चलाएं
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35:41
This time on Retain: The Customer Retention Podcast, host Lauren DeSouza sits down with marketing expert Will Laurenson. Will is the CEO of Customers Who Click, a digital marketing agency that specializes in conversion rate optimization. With over a decade of experience in digital marketing, Will has helped numerous businesses improve their website…
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Why Airline Loyalty Programs Work with Mark Ross-Smith, CEO of StatusMatch.Com
35:22
35:22
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बाद में चलाएं
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35:22
On the latest episode of Retain: The Customer Retention Podcast, host Lauren DeSouza is joined by Mark Ross-Smith, the CEO and Co-Founder of StatusMatch.com, a platform that allows travelers to obtain elite status with airlines and hotels by matching their existing status with other loyalty programs. Mark is a seasoned executive with over 20 years …
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What the Future of Customer Experience Looks Like with Dave Norton, Founder of Stone Mantel
33:10
33:10
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बाद में चलाएं
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33:10
This time on Retain: The Customer Retention Podcast, Lauren sits down with Dave Norton. Dave is a customer experience expert and the Founder of Stone Mantel, a consultancy focused on experience strategy and design. For the last twenty years, Dave has helped companies like Royal Caribbean, Marriott, US Bank and Best Buy set new standards for custome…
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The Game Plan: Demystifying Gamification with Moe Ash, Founder of The Catalyst
38:10
38:10
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बाद में चलाएं
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38:10
For this episode of Retain: The Customer Retention Podcast, we’re doing a gamification special! So, who better to join host Lauren DeSouza than gamification expert Moe Ash. Moe is the Founder and Gamification Designer at The Catalyst, an innovative learning and development company that focuses on empowering individuals and organizations through tra…
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Mastering Customer Experience: The Art of Being There with Dan Gingiss, The Experience Maker
37:24
37:24
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बाद में चलाएं
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37:24
In the new episode of Retain: The Customer Retention Podcast, host Lauren DeSouza is accompanied by customer experience expert and Chief Experience Officer at The Experience Maker, Dan Gingiss. Dan has over 20 years of experience in customer experience, and has held various leadership positions in marketing at companies such as McDonald's and Human…
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Tough Times and Hardship: A Founder’s Journey with Anatoliy Labinskiy, Founder of GSM Growth Agency
27:12
27:12
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बाद में चलाएं
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27:12
In this episode of Retain: The Customer Retention Podcast, host Lauren DeSouza is joined by Anatoliy Labinskiy, the Founder of GSM Growth Agency, a digital marketing agency that aids ecommerce companies achieve growth. Anatoliy’s personal journey exemplifies how determination, self-teaching and resilience can lead to success. He’s always been eager…
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How Customer Personalization Disrupted the Boutique Fitness Model with Laura Munkholm, President of Walla
38:22
38:22
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बाद में चलाएं
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38:22
In this episode of Retain: The Customer Retention Podcast, host Lauren DeSouza is joined by Laura Munkholm. Laura is the President and Co-founder of Walla, a boutique studio software built to save time, capture more revenue, and delight your clients. Laura has first-hand experience consulting with hundreds of clients and is an internationally recog…
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How Well Do You Know Your Customers? with Ron Kaufman, CEO of Uplifting Service
39:08
39:08
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बाद में चलाएं
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39:08
In this episode of Retain: The Customer Retention Podcast, host Lauren DeSouza is accompanied by Ron Kaufman, the CEO of Uplifting Service. As a keynote speaker and author who’s considered an authority on all things customer service, Ron has helped transform the cultures of many global brands, including Microsoft, Xerox, and Coca-Cola. He is the au…
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#5 Can Conversational AI Help With Accessibility and Professional Networking?
34:51
34:51
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34:51
This episode's guest, Kerri Schrader, is founder of Mixtroz and an Inc. Female Founder 100 Honoree in 2022. We discuss how she is a 3x surTHRIVOR: open heart, breast cancer and entrepreneurship as a black woman. We also brainstorm to use Alexa as an accessibility aid at professional networking events. A Perfect Blend: Customer Retention is powered …
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Why You NEED to Pay Attention to Retention with Joey Coleman, Chief Experience Composer at Design Symphony
48:54
48:54
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बाद में चलाएं
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48:54
This time on Retain, Lauren welcomes customer experience expert Joey Coleman to the podcast. Joey is the Chief Experience Composer for Design Symphony, a customer experience consultancy that helps companies create memorable and lasting experiences for their customers. He is also the author of the best-selling book Never Lose a Customer Again, which…
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Raising Your Brand’s Awareness Through Customer Retention with Sabrina Buus, Marketing Director at Sephora Germany, Switzerland, and Scandinavia
24:42
24:42
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बाद में चलाएं
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24:42
On the latest episode of Retain, Lauren is accompanied by Sabrina Buus. Sabrina is the Marketing Director for Sephora in Germany, Switzerland, and Scandinavia. Sephora is a French multinational beauty retailer that specializes in makeup, skincare, fragrance, and hair care products. Sabrina is an experienced marketing and branding expert known for h…
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#4 Can Physical Store Retailers Increase Customer Retention Using Conversational AI and Gamification?
30:37
30:37
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30:37
This episode's guest, Ali Pinch, is a conversational designer for one of Australia's largest retailers. We discuss how she accidentally fell into conversational AI and brainstorm how physical store retailers can extend their post-purchase experience with chatbots. A Perfect Blend: Customer Retention is powered by MB Usable Security, LLC, and hosted…
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Why Customer Segmentation is so Useful with Devam Hirpara, Ecommerce and CRM Specialist at L’Oreal
31:28
31:28
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बाद में चलाएं
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31:28
This time, Lauren is joined by Devam Hirpara, an Ecommerce and CRM Specialist at L’Oreal, the largest cosmetics and beauty brand in the world. At L’Oreal, Devam collaborates with advertisers, marketers, and stakeholders to drive ecommerce success and digital understanding. In the episode, Lauren and Devam discuss why customer segmentation is so use…
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How To Create Customers For Life with Cole Atkinson, Senior Product Manager at Shopify
31:48
31:48
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31:48
On the latest episode of Retain, Lauren is accompanied by Cole Atkinson. Cole is a Senior Product Manager at Shopify, a leading global commerce company, providing trusted tools to start, grow, market, and manage a retail business of any size, making it easier for everyone involved. Previously, he worked as a Sales & Marketing Manager at Rubber Tree…
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The Secret to Lifecycle Marketing with Elyssa Verhoogen, Senior CRM and Lifecycle Consultant at Dojo
30:10
30:10
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30:10
This time, host Lauren DeSouza is joined by Marketing Consultant, Elyssa Verhoogen. As a lover of lifecycle marketing, Elyssa has extensive experience in helping companies improve their customer relationships and drive revenue growth. She is currently the Senior CRM & Lifecycle Marketing Consultant at Dojo. And, prior to that, Elyssa helped with th…
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An Emotional Approach to Customer Retention with Jim Tincher, CEO of Heart of the Customer
38:45
38:45
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38:45
Lauren is joined by customer experience expert, Jim Tincher. Jim is the Founder and CEO of Heart of the Customer, a customer experience consulting firm which seeks to map out customer journeys in order to increase engagement and loyalty. As well as leading customer engagement initiatives at Best Buy, Jim was the second person in the world to receiv…
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Why Companies Need to be More Customer-Centric with Howard Tiersky, CEO of FROM
37:44
37:44
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37:44
Lauren is joined by Howard Tiersky, CEO of FROM, the Digital Transformation Agency. Howard loves to help some of the world's largest brands navigate digital transformation; to re-invent their customer journeys and earn the love of today's ‘Digital Customers’. Howard speaks regularly on customer experience at conferences, and has recently released t…
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Leveraging Technology in Marketing with John Sime, Senior Product Marketing Manager at Shopify
39:18
39:18
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39:18
Lauren is joined by John Sime, a Senior Product Marketing Manager at Shopify. Shopify is of course known to the world as being the global commerce brand. John is a product and technology-focused marketer, whose work has spanned e-commerce, consumer packaged goods, and tourism for B2B and B2C. He works closely with sales, UX and creative teams to ma…
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The Power of Listening with Dave Kerpen
28:55
28:55
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28:55
Lauren is joined by New York Times best-selling author, Dave Kerpen. As a serial entrepreneur, Dave spins many plates. One of which is being the Co-founder and Executive Chairman of Apprentice, a platform connecting entrepreneurs with smart and motivated college students. Dave is also a renowned international keynotes speaker on all things business…
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Being a Student of Human Beings with Bruce Temkin, the Godfather of Customer Experience
28:56
28:56
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28:56
Lauren is joined by customer experience expert, Bruce Temkin. As the Head of Qualtrics XM Institute, Bruce works with the world’s most comprehensive resource for experience management professionals. Often referred to as the “Godfather of Customer Experience”, Bruce is renowned for defining and propelling the disciplines of customer experience and e…
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Lauren is joined by Alice Clark, the International CRM Lead for HelloFresh Market. HelloFresh, the German-based meal kit giant, are the largest meal-kit provider in the United States. As a “results-oriented automation nerd”, Alice champions marketing automation and synchronizing valuable data between all aspects of the CRM system. In the episode, L…
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The Secret to Subscriptions with Matthew Holman
32:23
32:23
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32:23
Lauren is joined by subscription expert, Matthew Holman. Over the years, Matthew has worked with hundreds of brands to help transform their subscription models. Matthew is also the Head of Growth at QPilot, a platform which offers merchants dynamic and flexible software to manage their repeat orders. In the episode, Lauren and Matthew discuss wha…
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Finding The Balance Between Retention and Growth with Jem Bourouh
28:15
28:15
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28:15
For the first episode of 2023, host, Lauren DeSouza, welcomes Jem Bourouh to the podcast. Jem is a serial entrepreneur from Germany. With his Google Ads agency Adcubator, Jem has spent more than $310M profitably. After being in the direct-to-customer (DTC) space for more than 4 years and bootstrapping his own e-commerce brands, Jem’s is now investi…
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#3 Can A Voice App Turn Seasoning Food Into Brand Engagement?
45:22
45:22
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45:22
This episode's guest, Ephraim Duronville, is the owner of Caribbean Seasonings. We talk about how he went from pre-law to entrepreneur and brainstorm if we can design a voice-first post-purchase experience for his seasonings. A Perfect Blend: Customer Retention is powered by MB Usable Security, LLC, and hosted by Dr. Paul McNeil. Contact us if you …
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#2 Can A Voice App Increase Customer Retention by Reducing Tech Consultant Meetings?
44:39
44:39
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44:39
In this episode, we brainstorm with an integrator trying to simplify complex tasks for others, DeVesco Pierre, a Principal Consultant at Oracle. The challenge? To figure out how to increase customer retention by focusing on employee satisfaction. We talk about corporate culture, consultant frustrations, and more. We also talk about artificial intel…
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The Importance of Customer Experience with Nicolas Babin
40:06
40:06
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40:06
In this episode, Lauren is joined by Nicolas Babin, a strategic advisor and consultant. Nicolas’ background as a serial entrepreneur, executive, and board member has spanned from startups to multinational tech giants, such as Sony. Today, Nicolas gets excited by opportunities to help innovative companies achieve profitable growth and key business g…
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#1 Can Car Dealerships Increase Brand Engagement with Amazon's Alexa?
46:33
46:33
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46:33
In this episode, we brainstorm with battle-tested, Google Ads Certified Daniel Romero, the VP of Growth & Marketing, at Love and Science. We take on the challenge of figuring out how Car Dealerships can use Amazon's Alexa to create a voice application experience that increases brand engagement with customers between car purchases. A Perfect Blend: …
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How To Create Superfans with Brittany Hodak
33:00
33:00
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In this episode, Lauren is joined by Brittany Hodak, an international keynote speaker and award-winning business leader. Brittany is widely regarded as a ‘go-to source’ for generating and retaining superfans. She’s also the co-founder of The Superfan Company, a multimillion-dollar fan-engagement agency that has created successful campaigns and prod…
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Connecting With Your Customers with H.E. Amb. Terry Earthwind Nichols
24:30
24:30
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24:30
This time, Lauren is joined by H.E. Amb. Terry Earthwind Nichols, a visionary strategist and mentor in the world of sales and marketing. His focus is on creating achievement-based business models rather than goal-based, bringing out the best in employees, improving working relationships, and helping business growth. Terry is also the author of eigh…
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1
Understanding Your Customer with Adrian Swinscoe
31:25
31:25
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बाद में चलाएं
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पसंद
31:25
Lauren is joined by Adrian Swinscoe, a customer experience consultant and advisor who has been growing and developing customer-focused businesses for over 20 years. Adrian helps companies deliver better customer service and customer experiences in two ways; the first is through acting as an advisor on specific service, experience and engagement iss…
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1
Creating Loyal Customers with Shep Hyken
30:47
30:47
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बाद में चलाएं
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पसंद
30:47
For the first ever episode, host Lauren DeSouza is joined by Shep Hyken, the Chief Amazement Officer for Shepard Presentations, LLC. Shep is an experienced speaker and an international authority on all things customer service, customer experience and loyalty in business. He is the best-selling author of eight books and has worked with a plethora of…
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1
ACL After Show | 1. Social Friendships and Ethics for Technology
32:29
32:29
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बाद में चलाएं
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पसंद
32:29
MB Usable Security's founder, Dr. Paul McNeil joins Janine N. Truitt and Sarah Morgan as a co-host for the ACL After Show. ACL After Show is a weekly live stream follow up of the "Ask Czarina Live" Periscope stream. This week the crew discusses how we all met and decided to collaborate on the after show. Then, they get into an insightful conversati…
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1
Practical A/B Tests for Increasing Revenue Using Cybersecurity
1:53
1:53
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बाद में चलाएं
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पसंद
1:53
A few tests to determine if cybersecurity can actual be used to increase revenue.
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The best defense against an attack is education. A few tips from marketing to help make your organization more cyber aware.
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