The Positive Apocalypse - Framing and Influence with Zoe Chance

Beyond Networking with Brian Miller

Today’s guest is Zoe Chance.

Zoe is one of the world’s foremost researchers and speakers on ethical influence and persuasion.

She’s a beloved Yale professor who teaches the most popular course at the School of Management: Mastering Influence and Persuasion.

Her new book, Influence Is Your Superpower: The Science of Winning Hearts, Sparking Change, and Making Good Things Happen, is based on that course.

Zoe is also a dear friend and collaborator who helped me craft my now famous TEDx talk back in 2015.

She is the first ever repeat guest on this podcast, having joined me way back in Season 1 when this show was called One New Person.

Interestingly, that interview came at a time when Zoe was at the very crossroads that eventually led to this book. And that’s where this conversation picks up.

We spoke about doing what you love, how to write an academic book that feels conversational and friendly, and why the book had to change completely in response to COVID.

Diving into the book itself we focused largely on the power of framing as a tool of influence, which includes a discussion of mind readers, magicians, and gorillas.

We also touched on how timing can be used to positively influence someone, and offer advice on how to stop turning people off by asking to “pick their brain” or “buy them a cup of coffee.”

Finally, Zoe offers one critical piece of advice to young professionals trying to navigate this crazy, ever-changing world.

I had the honor of reading Influence Is Your Superpower cover to cover as an advance publisher’s copy, and my one-sentence review is:

This book is Robert Cialdini for the kindness generation.

Grab your copy of Influence Is Your Superpower here: https://amzn.to/3qX4WrU

Connect with Zoe:

• https://ZoeChance.com
• https://www.linkedin.com/in/zoebchance/