सर्वश्रेष्ठ Karin Conroy पॉडकास्टस (2024)

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The Long Game: Strategic Approaches to Sustaining Client Relationships with Cindy Chang 39:58

13d ago39:58

39:58

In this episode, Cindy Chang, a personal brand coach and marketing strategist, discusses sustainable client relationships and strategic branding for business owners, particularly those in service-based industries. Cindy shares insights from her experience working with Fortune 500 companies and running her own business, The Hustling Heart. Key point…

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Best Practices for Law Firm Exits with Kevin McGoff 44:47

26d ago44:47

44:47

In this episode, writer and lawyer Kevin McGoff discusses the complexities and best practices surrounding law firm exits. Drawing from his extensive legal career, Kevin emphasizes the importance of self-reflection, understanding personal strengths and weaknesses, and seeking professional advice when contemplating a career change. The conversation a…

1
How Can Neuroscience-Driven Messages Improve Your Engagement? with Aurora Winter 44:04

1M ago44:04

44:04

In this episode, Aurora Winter joins me to talk about the importance of appealing to the 'croc brain' to grab attention, using social proof for validation, and delivering messages concisely. Aurora explains the significance of storytelling, particularly the hero's journey structure, for making messages memorable and engaging. She discusses common p…

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Why Aren't Your Meta Ads Working? The SEO Mistakes Costing Law Firms Clients with Nicki Sciberras 39:53

2M ago39:53

39:53

In this episode, Nicki Sciberras from Digital Exchange shares insights on how law firms can leverage Meta ads to grow their businesses. The discussion covers the importance of understanding marketing funnels, the types of Meta ads and how they work, common mistakes in ad campaigns, and the significance of website optimization. Nicki emphasizes the …

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How to Fix a Law Firm Website That’s Not Delivering Results with Monica Pitts 37:30

2M ago37:30

37:30

In this episode, Monica Pitts, founder of MayeCreate Design and host of the 'Marketing with Purpose' podcast, shares insights on transforming a non-performing website into a powerful business tool. She discusses the evolution of website design since 1998, emphasizing the importance of a website acting as a virtual salesperson. Topics covered includ…

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What Every Lawyer Needs to Know About Online Reputation and Referral Growth with Gert Mellak 47:40

3M ago47:40

47:40

In this episode, Gert Mellak joins me once again to talk about the crucial importance of online reputation and referral growth for law firms. The discussion revolves around common misconceptions law firms have about separating word of mouth from marketing, and how a firm's reputation is inherently part of its marketing strategy. Gert elaborates on …

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What's Wrong With Your Emails? Common Legal Marketing Blunders Exposed with Tanya Brody 50:37

3M ago50:37

50:37

In this episode, we welcome email marketing consultant and copywriter Tanya Brody to discuss how law firms can utilize email marketing to attract and retain clients. Tanya shares insights on common email marketing mistakes made by lawyers, such as targeting the wrong audience, overemphasizing credentials, and using overly sophisticated language tha…

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Can Your Law Firm’s Podcast Become a Go-To Legal Resource? With Alex Sanfilippo 46:01

4M ago46:01

46:01

In this episode, Alex Sanfilippo, founder of Podmatch.com, joins me to discuss strategies for leveraging podcasts effectively, especially for law firms seeking to become authoritative resources in their niche. He talks about the significance of podcasting in marketing strategies, emphasizing consistency, niche targeting, and value addition over pur…

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How Strong Branding Moves Clients Through the Marketing Funnel with Erin Andrea Craske 38:47

4M ago38:47

38:47

In this episode, Erin Andrea Craske joins me to discuss the critical aspects of branding, emphasizing the common pitfalls businesses face in their branding strategies. She highlights the lack of engaging branding within the legal industry as a prime example of widespread branding issues. Erin stresses the importance of understanding that regardless…

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Do Backlinks Still Matter in 2024? A Fresh Look for Law Firms with Bennett Heyn 28:07

5M ago28:07

28:07

In this episode, Bennett Hein, the founder of Backlinks.ai, discusses the role and impact of backlinks in driving organic traffic, enhancing domain authority, and improving website ranking. He explains the importance of quality over quantity, automating outreach using AI, and the potential pitfalls of pursuing low-quality backlinks. The discussion …

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What Lawyers Need to Know About Website Technology with Dave Sobel 49:15

5M ago49:15

49:15

In this episode, Dave Sobel shares his insights on the significant impacts of AI technology and provides guidance on choosing IT service providers for law firms. He emphasizes the importance of recognizing AI as a transformative technology but encourages a balanced approach, highlighting the slower pace of actual implementation versus predictions. …

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How Effective Is Your Writing? Tips for Lawyers to Excel as Authors with Nick Hutchison 51:15

6M ago51:15

51:15

In this episode, Nick Hutchison, founder of BookThinkers, a company dedicated to helping authors promote and market their books, shares his journey and insights on the importance of reading and applying knowledge from books for personal development. Nick, who has recently published his first book 'Rise of the Reader,' discusses the impact of readin…

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Key Strategies for Positioning Your Law Firm for Growth with Doug Reifschneider 39:30

6M ago39:30

39:30

In this episode, I’m joined by Doug Reifschneider, a Fractional Chief Marketing Officer at Chief Outsiders, to discuss the benefits and strategies of employing fractional CMO services for law firms. Doug Reifschneider is a marketing veteran from the restaurant industry. During his four-year tenure with Chief Outsiders as a fractional Chief Marketin…

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Is Your Marketing Funnel Leaking Clients? Improving Relationships and Conversions with Cindy Chang 37:30

6M ago37:30

37:30

In this episode, brand coach Cindy Chang joins me to discuss improving client relations, attracting ideal audience, and converting leads into clients through the marketing funnel. We explore the importance of understanding your audiences' needs, the role of demographics and psychographics in shaping marketing strategies, and how to show value to po…

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How Can Your Law Firm's Content Beat AI? with Gert Mellak 49:48

7M ago49:48

49:48

In this episode, Gert Mellak, the founder and CEO of SEOLeverage.com, discusses how to create content that outperforms AI-generated content in terms of SEO. Leveraging his background in technological development and marketing, he stresses the importance of being consistent and compelling through storytelling and testimonials as these elements are d…

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How to Boost Your Marketing and Money through Podcasting with Tracy Hazzard 53:09

7M ago53:09

53:09

In this episode, Tracy Hazzard, CEO and Co-Founder of Podetize, discusses the potential of podcasts as a source of income. Taking a business-minded approach to podcasting, Tracy emphasizes the potential of podcasts to monetize businesses, products, and services. She underscores that podcasting is often misunderstood as a 'mysterious' field where on…

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How Can Lawyers Turbocharge Their Lead Generation? with Jennie Wright 36:15

8M ago36:15

36:15

In this episode, Jenny Wright joins me to talk about how law firms can optimize their lead generation efforts. She explains that while SEO is an important avenue, it should be considered a long-term investment and not the main focus out the gate. The discussion shifts to the importance of choosing the right lead magnet and how it should be custom-f…

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LinkedIn or Out? Is the Platform Overrated for Legal Marketing? with Rich Haik 45:59

8M ago45:59

45:59

In this episode, Rich Haik, the owner of Alpha Social Media and host of the 'Let's Talk Social' podcast, joins me to explore the significance of digital media and social platforms for businesses. With over a decade of experience in digital media and social media marketing, Rich shares an insider's view on the evolution of social media and its influ…

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Website Analytics Demystified: Overcoming Common Obstacles with Philippa Gamse 39:23

9M ago39:23

39:23

In this episode, Philippa Gamse, a Digital Marketing Strategist, shares her insights on how business owners can leverage their website analytics to improve their marketing strategy. Analytics provide a wealth of information that firms and lawyers can utilize to understand if their website is functioning optimally, what areas can be improved, and av…

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To Redesign or Not: What's Best for Your Advertising Growth? with Robert Brill 37:23

9M ago37:23

37:23

In this episode, Robert Brill shares his expertise on how to optimally use advertising for business growth. He emphasizes the importance of creative development every 3-4 weeks, iterating ad creatives based on performance and audience resonance. Robert discusses the shift from keyword targeting to a more broad targeting strategy, which gives Meta's…

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Email Marketing for Retention: Keeping Your Clients Close with Jeff Felten 56:47

10M ago56:47

56:47

In this episode, Jeff Felton discusses his expertise in using email marketing to retain existing clients and attract new ones. He warns against a referral-only marketing strategy, advocating instead for a more comprehensive approach. To enhance client relations and build a positive reputation, Jeff proposes using newsletters, regular content creati…

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Content by AI: Are We There Yet? with Max Gutsche 37:29

10M ago37:29

37:29

In this conversation, Max Gutsche, co-founder of Unifier, a content scaling platform, discusses how his platform uses AI to scale already existing content into different formats, providing a highly efficient way to repurpose knowledge. Contrary to generic AI generators, Max emphasizes the importance of starting with unique and creative knowledge an…

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Is Your Brand Strategy Aligned with SEO? with Alison K 47:15

10M ago47:15

47:15

In this conversation, marketing expert Alison Kay talks about the crucial roles that Search Engine Optimization (SEO), email marketing, and audience research play in helping brands attract their desired audiences. Emphasizing the importance of a service-based approach to business, Alison discusses how to optimize brand strategy and its alignment wi…

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Social Media and the Law: Top Legal Blunders to Avoid with Robert Freund 35:30

10M ago35:30

35:30

In this episode, Rob Freund, an advertising and e-commerce attorney based in LA, discusses common legal issues that marketers and content creators come across on social media. He began his independent practice in 2019 after working with Greenberg Traurig, representing various entities including direct-to-consumer brands, marketing and talent agenci…

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How to Design Marketing Materials that Speak to Your Client? with Thiago de Carvalho 45:44

10M ago45:44

45:44

In this episode, Thiago de Carvalho joins me to talk about designing your marketing materials that speak to your ideal client. Thiago de Carvalho is an award-winning creative specialist with over 20+ years of experience leading user experiences and visual engagement campaigns on the publisher, agency, and client sides. He has delivered major market…

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Scaling Success: Strategies for Expanding Value in PPC with Michelle Kop 30:03

11M ago30:03

30:03

In this episode, Michelle Kop, founder of Level28 Media, discusses strategies for successfully scaling pay per click (PPC) advertising. She explains the differences between SEO and PPC, shares tips for creating effective ad copy, and emphasizes the importance of operational readiness to maximize the ROI of PPC campaigns. Michelle Kop is a marketing…

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How Can Bold Branding Supercharge Your Client Reviews? with Tonya Eberhart 41:14

11M ago41:14

41:14

In this episode, Tonya Eberhart joins me to talk about leveraging branding to supercharge your client reviews. We touch on positioning, messaging and understanding how to serve your clients deeply. Tonya Eberhart is the founder of BrandFace® and Branding Agent to Business Stars, author of four books on personal branding and host of the Be Bold Bran…

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Is your marketing a bridge to creating strong connections? with Jennifer Forester 36:03

11M ago36:03

36:03

In this episode, Jennifer Forester joins me to discuss marketing strategies to help build and create strong connections with your ideal clients. As a business development coach, Jennifer Forester helps lawyers avoid random acts of marketing. Drawing on 20+ years in legal marketing, she partners with clients to design mindsets, systems, and strategi…

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The Need for Speed: Website Performance and Rapid Growth with Jon Weberg 33:18

11M ago33:18

33:18

In this episode, Jon Weberg joins me to talk about website performance and how to optimize yours for massive growth, speed and profitability. He shares the key areas to focus on, such as forms and website copy, and how to ensure you’re spending your time in your revenue generating activities, to ultimately produce more leads through your landing pa…

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Beyond LinkedIn: Exploring Social Media Platforms for Lawyers with Mandy Hoskinson 46:54

12M ago46:54

46:54

In this episode, Mandy Hoskinson joins me to talk about different social media platforms and how to leverage them to connect deeply with your audience. Mandy Hoskinson owns Zolay, a social media agency that gives away 20% of their work for free. Additionally, she is the President of the Social Media Club of Los Angeles, avid traveler and overall lo…

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Optimizing Landing Pages for SEO Success with Jesse Ringer 40:03

12M ago40:03

40:03

In this episode, Jesse Ringer joins me to talk about optimizing landing pages for SEO success. Jesse Ringer, the founder of Method and Metric, launched the company in 2017. With over 10 years of experience, Jesse has assisted business owners, entrepreneurs, and marketing teams in crafting successful SEO strategies for their respective organizations…

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Data-Driven Growth: Local SEO that Works with Ross McDaniel 30:14

12M ago30:14

30:14

In this episode, Ross McDaniel shares his insights on growing your firm through local SEO. Ross McDaniel is a dynamic strategist with a rich history of amplifying both local stores and mega brands. Ross is an advocate for the prosperity of local businesses, believing they are the heart and soul of thriving communities. As the founder of Fencepost a…

1
Clashing & Chaotic: Reducing Visual Strain of Cluttered Websites with Marcus Ohanesian 49:37

1y ago49:37

49:37

In this episode, Marcus Ohanesian joins me to teach lawyers and law firms how to reduce the visual strain of cluttered websites. Meet Marcus, the proud owner of Perfect Evolution, a seasoned branding and web designer who's equally passionate about sipping craft beer, savoring coffee, and relishing sandwiches. With extensive experience in the realm …

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Beyond Traffic: A Comprehensive SEO Guide with Matthew Stafford 38:04

1y ago38:04

38:04

In this episode, Matthew Stafford joins me to talk about SEO, and we dig deep to uncover how it works beyond traffic. Matthew Stafford is the CEO and Owner of Build Grow Scale and the mad scientist behind the data and development of BGS’s Revenue Optimization TM system. He has a keen eye for impediments in the customer journey, is excellent at inte…

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Social Media Growth Hacks: Mastering the Right Platform with Jessica Aries 50:40

1y ago50:40

50:40

In this episode, Jessica Aries joins me to talk about social media growth hacks and how lawyers can leverage the digital space, master the right platform for them, and create massive impact with their clients. Jessica is a lawyer turned digital marketer who helps lawyers simplify their digital marketing to build consistent visibility and profitable…

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Price Psychology: The Psychology Behind Setting Legal Fees with Dr. Kai-Markus Müller 38:50

1y ago38:50

38:50

In this episode, Dr. Kai-Markus Müller joins me to discuss and understand the psychology behind pricing models and pricing structure, and how to better frame legal fees. Kai-Markus Mueller is a Professor of Consumer Behaviour at HFU Business School of Furtwangen University in Schwenningen, Germany, and Director of Pricing Research at Neurensics, Am…

1
What's the next big thing in AI Marketing? with Frank Mendoza 38:34

1y ago38:34

38:34

In this episode, Frank Mendoza joins me to talk about the next big thing in AI marketing. While this is a newer technology to the masses, it has in fact been around for a long time. We speak about current trends, how to leverage AI to help you, as well as pitfalls to avoid to ensure you’re remaining ethical. Frank Mendoza is a highly respected and …

1
ROI on Video: How to Create Marketing Videos That Convert with Clay Vaughan 38:45

1y ago38:45

38:45

In this episode, Clay Vaughan joins me to discuss video content – how to create it, best practices, and how to maximize your ROI. Clay Vaughan is an entrepreneur and business growth strategist who believes in the power of service. He founded his first business, Good Agency (formerly Reverent Media), nearly 15 years ago to bring integrity to the mar…

1
Laurie Barron: How to Motivate and Stay Optimistic as an Entrepreneur 44:26

1y ago44:26

44:26

Kelly and her guest had a conversation that revolved around the importance of maintaining a positive and winner's mindset in entrepreneurship and in life generally. Here are the top 10 topics that were covered in their conversation: Importance of a Positive Mindset: The discussion highlighted the role a positive and winner mindset plays in entrepre…

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Designing Trust: How Lawyers Can Build Credibility through Website Design with Jason Rutel 40:43

1y ago40:43

40:43

In this episode, Jason Rutel joins me to discuss how you can build deeper trust and credibility through website design. Jason Rutel, a passionate storyteller and missions advocate, founded Creative Nomads in 2019 to help global missions organizations enhance donor engagement and retention through impactful communication. With a strong background in…

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How can I uplevel my website? with Tyler Pigott 35:58

1y ago35:58

35:58

In this episode, Tyler Pigott joins me to discuss how you can level up your website as a lawyer and law firm. From building IT and creative teams for a biotech startup to developing and launching a national beverage product, Tyler's background is in creating things that just work. As CEO of Lone Fir, his favorite task is to cheer on others — whethe…

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The Follow Up Formula: Turning Leads into Cases with Ely Delaney 52:04

1y ago52:04

52:04

In this episode, Ely Delaney joins me to talk about the follow up formula, and how to turn leads into cases. He takes us through his strategic system for client retention, as well as maximizing cases once they’re closed. Ely Delaney is your Automated Systems Strategist and is also known as “The People Whisperer”. He’s the creator of The Follow Up R…

1
Podcasting and the Law: Avoiding Legal Pitfalls with Gordon Firemark 31:56

1y ago31:56

31:56

In this episode, Gordon Firemark joins me to discuss podcasting and the law, and how to avoid legal pitfalls. Gordon Firemark helps creatives, artists, entrepreneurs and others achieve the dream of getting their messages out and making a meaningful impact with their craft. He has practiced media, entertainment and business law since 1992. His pract…

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Navigating the Intersection of AI and Law: A Conversation with Hamid Kohan 32:48

1y ago32:48

32:48

On this podcast, we had the pleasure of deep-diving into a conversation with Hamid, a long-standing pioneer in the crossroads between law and technology. As a leader in the field, he dropped some fascinating tidbits on a burgeoning development in the world of AI — the ChatGPT regulation. This could be a game-changer for transactional law, and Hamid…

1
What are the latest content marketing hacks? with Jesse Stein 44:24

1y ago44:24

44:24

In this episode, Jesse Stein joins me to discuss the latest content marketing hacks, and the best practices when it comes to gaining market share in the digital space. Jesse has founded, operated and sold multiple online ventures. Jesse started SportsMemorabilia.com, growing it from a raw domain into the world’s biggest autograph store and a Top 50…

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How to grow with client retention with Hemant Varshney 33:26

1y ago33:26

33:26

In this episode, Hemant Varshney joins me to discuss client retention; what it is, why it’s important, and tips to help you create an environment that fosters a growing client relationship. For over 14 years, Hemant has played a pivotal role in all aspects of digital marketing. Starting out as a media manager, he continued on to become a consultant…

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How to leverage the science of branding with Stephanie Riel 48:34

1y ago48:34

48:34

In this episode, Stephanie Riel joins me to discuss the science of branding and its impact on your firm. We talk about what branding means, the opportunities you have as a lawyer and a firm to align your brand with your ideal clients, and how to define what your brand is overall. Stephanie Riel is a brand strategist and marketing consultant and the…

1
How to get more leads from your website with Adam Sinkus 33:51

1+ y ago33:51

33:51

In this episode, Adam Sinkus joins me to discuss how to get more leads from your website. He also shares key information you may be missing from your current website, and suggestions and strategies to optimize your pages, marketing strategy, and overall lead generation. Getting to the bottom of a challenge is what Adam does best. He is a passionate…

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Is your brand premium or commodity? with Johanna White 45:23

1+ y ago45:23

45:23

In this episode, Johanna White joins me to talk about the world of branding and how to position your brand as premium vs. commodity. We discuss what branding truly means, debunking common misconceptions along the way, and provide valuable insights into Johanna’s three-step process required when starting a brand and offer guidance on how to effectiv…

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Sarah Nikai Brooks: Mastering the Art of Customer Service - Creating a Welcoming and Consistent Experience 41:12

1+ y ago41:12

41:12

In this episode of the Go Legal Yourself Podcast, Kelly Bagla interviews Sarah Nikai Brooks, an executive assistant at Bagla Law Firm. They discuss the importance of creating a welcoming and consistent customer service experience. Sarah emphasizes the significance of standard operating procedures and creating a safe environment for both employees a…

पॉडकास्ट सुनने लायक

Karin Conroy पॉडकास्टस

पॉडकास्ट सुनने लायक

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