Key Strategies for Positioning Your Law Firm for Growth with Doug Reifschneider

Counsel Cast

In this episode, I’m joined by Doug Reifschneider, a Fractional Chief Marketing Officer at Chief Outsiders, to discuss the benefits and strategies of employing fractional CMO services for law firms.

Doug Reifschneider is a marketing veteran from the restaurant industry. During his four-year tenure with Chief Outsiders as a fractional Chief Marketing Officer (CMO), Doug has worked with home services, funeral services, franchised security services, B2B, and restaurants to prove that marketing skills are transferrable. Chief Outsiders is the largest Fractional CMO firm in the USA.

Chief Outsiders stands as the largest fractional CMO firm in the U.S., offering over 110 CMOs and chief sales officers. Doug shares insights into the growing trend of fractional services across industries, including law firms, and emphasizes the importance of understanding customer needs, competition, and unique value propositions for effective marketing strategies.

We get into 'The Growth Gears' methodology as a simplified approach to marketing strategy, focusing on insights, strategy, and execution phases to fuel business growth. Doug also highlights common marketing mistakes businesses make, such as lack of coherent strategy or 'random acts of marketing,' and suggests solutions like customer nurturing and leveraging operational systems for automated post-purchase engagement to keep law firms on the path to growth.

Doug gives listeners actionable tips on:

• 0:00 Intro
• 2:18 How he starts a big marketing strategy for a client
• 4:59 Using your people as a point of differentiation
• 8:31 How to move your clients through "I need marketing" to spending time going through a strategy for growth
• 10:34 How to explain the mistakes your clients are making when they come to you
• 12:54 What kind of suggestions do you offer at the bottom part of the funnel
• 16:56 How do you avoid random acts of marketing and stay focused
• 18:16 Do you have metrics and reporting to assure people it's working
• 20:32 What's the typical timeframe you recommend for them to see results
• 23:25 Looking at clients as customers and why language matters
• 26:31 Book Review
• 31:50 One big takeaway

Resources mentioned in this episode:

• The Growth Gears by Art Saxby

Connect with Doug here:

• https://twitter.com/Reiflman
• https://www.linkedin.com/in/doug-reifschneider/
• https://www.facebook.com/Reiflman/
• https://www.chiefoutsiders.com/profile/doug-reifschneider

Connect with me

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• Karin on Twitter
• Karin on LinkedIn
• Conroy Creative Counsel on Facebook
• https://conroycreativecounsel.com