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What Every Lawyer Needs to Know About Online Reputation and Referral Growth with Gert Mellak
Manage episode 424171977 series 2977729
Karin Conroy द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Karin Conroy या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
In this episode, Gert Mellak joins me once again to talk about the crucial importance of online reputation and referral growth for law firms. The discussion revolves around common misconceptions law firms have about separating word of mouth from marketing, and how a firm's reputation is inherently part of its marketing strategy.
Gert elaborates on the insights from his book 'Fix Your Online Reputation,' explaining how to manage and improve online reputation through proactive measures such as generating positive reviews and strategically using ads. The conversation also touches on the role of SEO, knowledge panels, and social media in shaping a firm's online presence and credibility. We conclude by stressing the importance of maintaining a clean brand profile and the potential financial impact of neglecting online reputation.
Gert gives listeners actionable tips on:
00:00 Intro
00:50 The Importance of Online Reputation for Law Firms
02:12 Understanding and Managing Negative Reviews
04:22 Strategies to Improve Online Reputation
11:42 Google Knowledge Panel and Business Profile
17:21 Leveraging AI and Consistent Information
21:54 Starting the Internal Audit
23:59 Quick Fixes to Save Money
24:49 Common Mistakes in Reputation Management
26:57 Proactive Strategies for Positive Reviews
31:24 Thought Leaders library
35:14 Managing Social Media and Personal Life
42:08 One thing that works
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