Sharing lessons learned from the best content on the internet with B2B marketers.
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The “third-generation rule” tells us that 70% of affluent families will have lost their wealth by the third generation. As much as we want our grandkids to fall into the 30% of that statistic, there’s something we want even more… Way more important than financial wealth, we want our grandkids to inherit a legacy of faith and love. This podcast was born because we want our grandkids to hear the journey that their grandma and I took to build that legacy.
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Tick Tock
Sean Blackburn, James Carbary: Content Marketing Experts | Startup Junkies | Sweet Fish Media Ambassadors
A podcast dedicated to sharing time-saving tools with busy entrepreneurs and marketers We get it. Whether you're a business owner or a marketing professional, you don't have time to research the myriad of apps, web tools, and software that can help save you time and money. Follow along with James and Sean as they bring you honest, unfiltered thoughts and reviews of the resources you should be using. Three episodes drop each week, and they're always super-quick...so you can learn what you nee ...
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I’m Seamus O’Hara. Years ago I graduated from the American Youth Foundations National Leadership Conference. My experience there helped shape my leadership as a school principal and father. Each year, scores of adults, flock to the shores of Lake Michigan to develop our youth into their best selves. Last Summer, I spent some time profiling the people who make it happen and recording their stories. Each episode will explore our time together and the quests we take to make a positive impact on ...
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We believe there’s an abundance of hope in the world, join us as we explore what it means to build a hope strategy as we talk with experts on living with hope.
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Welcome to Agency Breakthrough, where we bring you real, gritty stories of agency operators who found the path to get past the plateau. Whether it’s hitting on a playbook for massive growth, scaling profit margins, or finding a way to have an agency and a life, we’re here to share how they achieved it; and laugh a little along the way. Presented by ZenPilot and ClickUp, and your hosts today are Jakub Grajcar and Gray MacKenzie.
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Compelling stories change the world. Stories connect us, personally and in business. At our core, we’re all storytellers and we crave story to make sense of our worlds. Our mission at The Storytellers Network is to bring the craft of story to the masses and inspire you. Whether you're in marketing or sales, you're an entrepreneur or you're developing your own personal brand, telling your story effectively can make the difference between celebrating an anniversary and collecting unemployment. ...
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We love great marketing. Marketing meets your people in their problem, and guides them to a successful version of themselves. But B2B marketing is broken Fire Drill Forecasting, MQL Chasing Cyber Stalking Future Buyers Martech vendors and VCs have us focused on growth at ANY cost But only 5% of buyers are in a buying cycle. And it's a blood bath of competition. There's a war coming. And you're about to meet the Rebel Alliance. Welcome to Demand Wars. Where the best B2B marketers in the world ...
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Marketing Fails: McDonald’s Olympic Blunder & Sony's PSP Misstep
15:58
15:58
बाद में चलाएं
बाद में चलाएं
सूचियाँ
पसंद
पसंद
15:58
What do you get when a fast-food giant runs out of food during the Olympics and a tech titan tries to outsmart Nintendo with a grassroots campaign? Two colossal marketing failures that left customers frustrated and brands scrambling. In this episode, we explore how McDonald's 1984 Olympics promotion backfired, costing the company tens of millions a…
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Can Starbucks & Coke match Red Bull’s media success?
21:44
21:44
बाद में चलाएं
बाद में चलाएं
सूचियाँ
पसंद
पसंद
21:44
James Carbary (founder of Sweet Fish Media) sits down with Lexi Croisdale, Tyler Lessard, and Kellie Davis to discuss Starbucks & Coke dipping their toes in the water of owned media, and much more!द्वारा Sweet Fish
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The 4 Best Top of Funnel Marketing Tactics
29:08
29:08
बाद में चलाएं
बाद में चलाएं
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पसंद
पसंद
29:08
The top of the marketing funnel doesn’t need to be mysterious or overly complicated! For many companies though, they think they’re doing top-of-funnel marketing, and while they’re spending money on ads they aren’t growing affinity or an owned audience. In this episode, James and Benji share the 4 top of funnel marketing tactics you cannot afford to…
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The LinkedIn Strategy You Should Steal in 2024
21:08
21:08
बाद में चलाएं
बाद में चलाएं
सूचियाँ
पसंद
पसंद
21:08
How can you turn your team’s LinkedIn profiles into powerful distribution channels that drive real results? In this episode, we’re exploring the best ways to leverage personal LinkedIn profiles to immediately boost your marketing strategy. Join as we discuss: The evolution of Sweet Fish’s LinkedIn team strategy and how you can apply it Practical ti…
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Part 2: What I Wish I Knew About Overcoming Self-Doubt
23:37
23:37
बाद में चलाएं
बाद में चलाएं
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पसंद
पसंद
23:37
Things get personal in this episode. Benji is sharing his journey with depression and self-doubt, and lessons learned that have shaped his creativity and identity. Join us as we discuss: How to handle losing your community Learning to hold space for those that see the world vastly different from you How to overcome self-doubt and find healing Conne…
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Part 1: Beating self-doubt and transforming your life
19:59
19:59
बाद में चलाएं
बाद में चलाएं
सूचियाँ
पसंद
पसंद
19:59
Things get personal in this episode. James is sharing his journey with overwhelm and self-doubt, and lessons learned that have shaped his business and life. Join us as we discuss: The importance of community in business and life The hardships of working with family and friends How to overcome self-doubt and find healing Connect with us: Benji: http…
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Beth perkins shares her 23-year journey from camper to counselor in this Solo Quest episode.द्वारा Seamus Y O'Hara
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4 thoughts on the future of Content Marketing
31:53
31:53
बाद में चलाएं
बाद में चलाएं
सूचियाँ
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पसंद
31:53
The role of the 'Creator' is shifting content teams dramatically —find out how this shift and other trends will shape the future of content marketing. In this episode, James and Benji break down 4 trends that’ll impact content in 2025 and beyond and how marketing teams must adapt now. Join as we discuss: Is YouTube the next big frontier for B2B? Ho…
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James Carbary (founder of Sweet Fish Media) sits down with John Morris(Vice President of Brand & Demand Marketing at TTSG), Sara Pion(Head of Web Experience at Dandy), and Nathan Burke(CMO at Nagomi Security) to discuss how Salesforce could better excite the market with a more compelling brand narrative. Connect with us: James Carbary: https://www.…
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Guests are a BAD show growth strategy
17:32
17:32
बाद में चलाएं
बाद में चलाएं
सूचियाँ
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पसंद
17:32
Too many people hear podcasts and think of interviews. Today, James and Benji explain why having guests on your show may be hurting your growth and the ROI you’re hoping to see from the content. Join us as we discuss: Building an Audience vs. Generating Leads Why you can’t build a brand with an ABM podcast The power of personality-led content Conne…
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IBM's Odd Marketing Problem - Nobody Understands Them
15:56
15:56
बाद में चलाएं
बाद में चलाएं
सूचियाँ
पसंद
पसंद
15:56
James Carbary (founder of Sweet Fish Media) sits down with John Morris(Vice President of Brand & Demand Marketing at TTSG), Sara Pion(Head of Web Experience at Dandy), and Nathan Burke(CMO at Nagomi Security) to discuss IBM and the marketing predicament they find themselves in. Join as we discuss: What can IBM do to reinvent themselves Leaning in t…
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What expert marketers wish they knew in year one
21:05
21:05
बाद में चलाएं
बाद में चलाएं
सूचियाँ
पसंद
पसंद
21:05
James Carbary (founder of Sweet Fish Media) sits down with John Morris(Vice President of Brand & Demand Marketing at TTSG), Sara Pion(Head of Web Experience at Dandy), and Nathan Burke(CMO at Nagomi Security) to breakdown the wisdom they wish they would've known at the beginning of their marketing careers. Connect with us: James Carbary: https://ww…
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Raw Leadership: Petula Dvorak, Columnist at The Washington Post
35:44
35:44
बाद में चलाएं
बाद में चलाएं
सूचियाँ
पसंद
पसंद
35:44
Petula Dvorak, Columnist from The Washington Post, shares how she went from jounalsit to her dream job. Hear how Petula taps into the 4 folds to handle criticism, being a mother, and using humor to find her best self!द्वारा Seamus Y O'Hara
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We all know B2B marketing has evolved, but what is the new way? It seems we've come to a vital decision, how will brand and performance marketing work together in this new era? Today, James and Benji discuss a blog from Velocity Partners, "B2B Brand is Back(and MQLs are Bullshit)" -- breaking down some of the top takeaways and mindset shifts market…
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Coca-Cola launches a B2B media brand
15:52
15:52
बाद में चलाएं
बाद में चलाएं
सूचियाँ
पसंद
पसंद
15:52
Coke just launched a media brand for retail and restaurant partners, what does this mean and what can we learn from it? Join as we discuss: The need for a personalized approach to engage your audience The need for foundational research and data-driven insights to support your content Thought leadership and brand building through media content Conne…
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James Carbary sits down with Ashley Faus(Head of Lifecycle Marketing Atlassian), Gwen Lafage(VP Marketing, Sinch), Spud Rule(VP of Demand, Leap), and Jane Serra(Creator & Host, Women in B2B Marketing) to talk about the future of content marketing and how to become a thought leader. This clip is from a B2B Growth Roundtable, hosted in Orlando at the…
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Who’s producing the best B2B content today?
25:08
25:08
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बाद में चलाएं
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पसंद
25:08
We’re drafting our favorite B2B content companies! Today, James and Benji each pick three companies and discuss why they believe these companies are excelling at content creation. Join as we discuss: Using satire and comedy in B2B content Finding a format that’s repeatable and resonates with your audience Paid media to promote owned media Our Draft…
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Buying a NYC billboard to get in front of a prospect
19:19
19:19
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बाद में चलाएं
सूचियाँ
पसंद
पसंद
19:19
What if we told you audacious generosity and unreasonable hospitality should be at the heart of your marketing strategy? In this episode, we’re breaking down unique ways to surprise and delight your ideal clients. From billboards in Times Square to dinner with Lindsey Stirling playing violin, this conversation is packed with stories and ideas to gi…
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