सर्वश्रेष्ठ Demand Gen पॉडकास्टस (2024)

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EP 26: Maximizing ROI from Paid Advertising in B2B 14:15

19h ago14:15

14:15

Today on the Demand Gen Pod, The demandgen pod discusses maximizing ROI from paid advertising in b-to-b by targeting the right audience, using data for tracking campaign performance, and optimizing campaigns. Setting clear goals is crucial, with lead generation differing from brand awareness in KPIs and results. Key channels like LinkedIn, Google A…

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A Winning Demand Gen Approach for Early-Stage Startups w/Tanya Tran 1:03:29

1d ago1:03:29

1:03:29

In this episode, we sit down with Tanya Tran, the Head of Marketing at the early-stage startup Partful, to explore how she built a demand generation powerhouse from the ground up. Tanya shares insights from her first 90 days at Partful, including how she quickly established trust with the leadership team, the strategic marketing investments she mad…

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Uncovering buying intent to win more new business 25:18

8d ago25:18

25:18

With just 5% or less of B2B buyers in the market to buy at any given time, marketers need to get creative to drive leads and meet revenue goals. Your middle- and bottom-of-funnel prospects are the most likely audiences to have buying intent. Check out this episode for ideas on how to zero in on these prospects with informative content, nurture camp…

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CW 08 - Leading the Conversation as a Marketer and Protecting Your Team's Priorities | Ben Staley, Sr. Director, Marketing Operations & Promotions at Vendr 42:43

17d ago42:43

42:43

Welcome to another episode of Collective Wisdom by Demand Collective. I’m joined by Ben Staley, Sr. Director of Marketing Operations & Promotions @ Vendr– a B2B SaaS buying platform that enables the world’s fastest-growing companies to purchase SaaS, without friction and at a fair price. Ben has over 13 years of Marketing experience. He focuses on …

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How to gear your marketing programs to today’s HR tech buyer 24:23

16d ago24:23

24:23

The GrowthMode team is hearing from many marketing leaders who say they’re struggling to figure out why their programs aren’t driving better results. The reasons can sometimes be more obvious to us because we have the luxury of looking at it from an outside-in perspective. While your internal team is naturally heads-down working hard to produce wor…

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Proven SEO Strategies That (Actually) Generate Revenue 1:04:59

16d ago1:04:59

1:04:59

With 8.5 billion searches happening 𝐝𝐚𝐢𝐥𝐲 on Google, SEO is still one of the most powerful ways to capture demand and drive revenue, but the right approach is crucial for success. In this episode, we share our proven SEO approach that actually generates revenue. We dive into Blend's own SEO strategy, which generates hundreds of high-intent leads, a…

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With fewer prospects buying HR technology right now, should you slash your marketing budget? 19:10

23d ago19:10

19:10

For more than a year, there have been less prospects in the market to buy HR tech solutions. It’s estimated that only 1% of prospects are actively buying these days compared to the more typical 5%. And this trend isn’t showing signs of a rebound just yet. Maybe you’re asking yourself whether to slash your marketing budget. It’s a question we’ve bee…

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EP 22: CRM and Marketing Automation Integration 12:45

29d ago12:45

12:45

Today on the Demand Gen Pod, The transcript stresses the significance of uniting CRM and marketing automation for expeditious data exchange amid sales and marketing teams. It stresses the importance of establishing a source of truth, personalized customer journeys, consolidated customer data, closed-loop reporting, and the advantages of early imple…

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Taking creative risks with your marketing to stand out in the HR tech market | Part 2 19:45

30d ago19:45

19:45

In part 2 of our conversation with Matt Torman, content marketing pro at work tech company, Brex, we continue exploring why moving away from marketing that attempts to be “everything to everyone” helps you breakthrough and standout in a crowded HR tech market. Listen now to learn why taking calculated, creative risks with a blend of innovative idea…

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ROI Reality Check – Assessing the True Value of Paid Advertising 1:01:28

1M ago1:01:28

1:01:28

Businesses continue spending huge amounts of money on paid ads without fully understanding the return on that investment. In this episode, we dive into why companies continue pouring money into a channel that frequently fails to deliver positive returns. We’ll examine the key metrics you need to track to evaluate your paid ad spend and determine if…

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Taking creative risks with your marketing to stand out in the HR tech market | Part 1 16:05

1M ago16:05

16:05

In the very crowded HR and work tech space, too many marketers play it safe with their marketing campaigns. It creates a “sea of sameness” where businesses get lost in a multitude of messages across many different brands that blend and sound the same. Listen in to explore this topic with our guest and content marketing pro, Matt Torman. He’s the co…

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EP 20: How to Chart Your Course to Meaningful Attribution Reporting 19:26

1M ago19:26

19:26

Today on the Demand Gen Pod, The transcript discusses the importance of attribution reporting in making informed marketing decisions. It explains that attribution reporting helps track the performance of different assets and their contribution to conversions. The challenges in meaningful attribution reporting include data collection, choosing the c…

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3 challenges that consistently hinder marketing performance at HR tech companies 26:11

1M ago26:11

26:11

A lot of really good HR tech companies get lost in a crowded market. That’s because you’re vying for attention with more than 21,000 HR tech businesses selling technology platforms—with new start-ups joining the industry all the time. Listen to this episode to find out what three challenges consistently impede marketing outcomes and results for HR …

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EP 19: Building a High-Quality Email List 16:43

2M ago16:43

16:43

Today on the Demand Gen Pod, In this podcast episode, Ryan discusses the importance of building a high- quality email list. He emphasizes that using good email lists leads to successful email marketing and a great experience for both businesses and audiences. Ryan suggests several strategies for building great lists, such as creating great content,…

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Chris Walker: "The Largest Issue in B2B Go-to-Market Is DATA" 1:04:54

2M ago1:04:54

1:04:54

We were thrilled to have Chris Walker, pioneering demand generation expert and Executive Chairman at Refine Labs, join us to decode modern B2B go-to-market strategies. As an innovator in B2B go-to-market, Chris shares an inside look at his journey to developing a modern approach to demand gen. He dives into the biggest problems plaguing B2B marketi…

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The product marketing perspective: Breaking through the crowded HR tech market 25:34

2M ago25:34

25:34

The HR tech market is extremely crowded – and many brands get lost in the sea of sameness. Defining your differentiation is a critical step to breaking through the clutter. But how do you go about it? This is often the job of product marketing. Listen to this episode to hear from guest Noelle Bloomfield, senior director of product marketing at HR t…

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CW 07 - Structuring Revenue Architecture for Successful Campaigns | Crissy Saunders, Co-Founder at CS2 41:36

2M ago41:36

41:36

Welcome to another episode of Collective Wisdom by Demand Collective. Today I’m joined by Crissy Saunders, CEO and Co-Founder of CS2 Marketing– a MArketing Ops agency that builds Revenue Growth Architecture to powers efficient and predictable revenue growth. Crissy also serves as an advisor to Syncari, Chili Piper, while also being Cofounder and Bo…

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EP 18: How to keep Your Marketing Automation Data Organized 14:12

2M ago14:12

14:12

Today on the Demand Gen Pod, Ryan discusses the importance of organizing marketing automation data and provides tips on how to do it effectively. He emphasizes the benefits of using naming conventions, tools like Jira, and integrating marketing automation tools with CRMs. Ryan also highlights the significance of data cleansing, custom fields, segme…

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Why it’s critical for marketing and sales to align on shifting buyer behavior 28:57

2M ago28:57

28:57

Traditional sales processes that work a cold lead through a buyer journey defined by a HR tech businesses is fading fast. Prospects want to self-educate and be in control of their buying process and timeline. However, that doesn’t diminish the importance of the sales role and closing deals. But how and when you engage with buyers is a whole new bal…

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Reacting to HubSpot’s 2024 State of Marketing Report 1:19:02

2M ago1:19:02

1:19:02

The HubSpot 2024 State of Marketing Report is out, and as always, it offers some fascinating data on what over 1,400 B2B and B2C marketers globally say their biggest priorities and challenges are this year. The report asks where they're spending budget and resources, which channels are hitting (or missing) the mark, how they’re using AI in 2024, an…

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EP 17: Why Industry Benchmarks Don’t Mean What They Used to 17:58

2M ago17:58

17:58

Today on the Demand Gen Pod, Ryan discusses the limitations of industry benchmarks and why they should not be relied upon for setting goals or KPIs. He explains that benchmarks may not accurately represent an individual's own data and that different cohorts within a database can have varying benchmarks. Ryan suggests creating personalized benchmark…

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EP 16: Pro Tips for Successful Data Analysis 11:09

2M ago11:09

11:09

Today on the Demand Gen Pod, Episode 16, Ryan discusses the importance of data analysis in marketing and how it can inform decision making. He emphasizes the significance of collecting accurate and high-quality data through protocols, validation techniques, and regular audits. Ryan also mentions the need to consider consumer lifecycle data and util…

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Lead generation: Does it work anymore? 17:51

2M ago17:51

17:51

Are you seeing the performance of your lead generation marketing efforts dip? As prospect buying behaviors evolve, many tried and true marketing methods aren’t driving the results they once did. We’re hearing it from fellow marketing colleagues and we’re experiencing it ourselves. In this episode, we talk through why gated content and more aggressi…

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Breaking Industry Norms - Forward-Thinking Marketing with Jessica Stonish 1:04:43

2M ago1:04:43

1:04:43

Jessica Stonish, Head of Marketing at life sciences SaaS company Synthace, joined us on Demand Decoded to discuss how they have challenged industry norms to become a demand generation powerhouse. During her time at Synthace, Jessica has achieved remarkable results, including: 328% YoY increase in high-intent inbound pipeline 116% growth in LinkedIn…

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Building your personal brand on LinkedIn to amplify your company's brand 38:05

2M ago38:05

38:05

Building brand awareness in the market can take many forms – and it doesn’t always have to come with a big price tag. As an employee, you can help amplify your company’s brand to drive bigger brand awareness in the market. One way to become a brand ambassador for your company is to use your personal brand on LinkedIn to bolster your company's profi…

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EP 15: AI-Based Email Marketing 23:04

3M ago23:04

23:04

Today on the Demand Gen Pod, Ryan from the Demand Gen Pod discusses his skepticism about relying on AI for email marketing decisions. He highlights the importance of designing frameworks and making decisions in a timely manner that align with the sales journey. Although AI has its limitations, it can be helpful when used in a guided and natural way…

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Rating 10 Popular B2B Marketing Tactics - What Are We Betting On? 1:00:57

3M ago1:00:57

1:00:57

Want to hear the B2B marketing tactics that we think will drive maximum results in 2024? In this episode, we’ll rate 10 of the most popular B2B marketing tactics, revealing what we think will drive the best results going forward. Get the insider perspectives as we debate and defend our ratings. You'll discover the creative, out-of-box approaches we…

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The 3 pillars to building a demand generation engine that drives bigger growth 35:50

3M ago35:50

35:50

You know that buying behaviors are changing, but are you aligning your sales and marketing strategies to meet prospects with the targeted content they want for a self-service experience? If not, remember that your competition is. And they’re just a click away. Listen to this episode to learn about both practical and revelatory ways to build a deman…

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EP 14: How to Get a Handle on Duplicates in Your Marketing Automation Platform and CRM 10:34

3M ago10:34

10:34

Today on the Demand Gen Pod, Ryan discusses duplicate records and why they occur in CRM tools likeSalesforce. He gives examples of duplicates, such as parents and childrensharing the same email address, or multiple purchase history records for onecontact. Ryan explains how different marketing tools handle duplicates and theimportance of managing th…

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CW 06 - You Have to Be Tied to Revenue to Be Successful | Andy Binkley, Founder at Tourial 36:05

3M ago36:05

36:05

Join us for another episode of Demand Collective with Andy Binkley, Founder at Tourial walks us through his journey as a marketer and eventually as a founder. He talks topics like integration as king, illustrating ROI to prospects, and conextualizing product value in customer conversations. Where do self-guided product tours fit into the broader sa…

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The ROI Revolution - Revenue Trumps Leads EVERY Time 45:46

3M ago45:46

45:46

If you're still measuring marketing success by leads, you're wasting effort on the wrong metrics. Most leads never convert to customers or revenue. It's time to open your eyes to what truly matters - marketing's impact on pipeline and revenue. Switching from counting leads to tracking revenue allows you to understand and optimise activity that actu…

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EP 13: How Take Advantage of Intent Data in Marketing and Sales 16:25

3M ago16:25

16:25

Today on the Demand Gen Pod, Ryan discusses the importance and uses of intent data for sales and marketing. He explains that intent data helps understand customer needs and preferences, enabling personalized messaging. The two types of signals are explicit (web searches, content downloads) and implicit (social media interactions, online behavior). …

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EP 12: Leveraging Data that Help you Make Meaningful Connections with Prospects 9:52

3M ago9:52

9:52

Today on the Demand Gen Pod, In this episode of the demand gen pod, Ryan discusses the applications of intent data in marketing and sales efforts. He covers topics such as harnessing customer data, personalization and segmentation, customer journey mapping, predictive analytics and lead scoring, automation and personalized campaigns, data privacy a…

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EP 11: Why Your Data May Not Be Ready for Intelligent Customer Engagement 8:26

4M ago8:26

8:26

Today on the Demand Gen Pod, get ready to unlock the power of intent data in marketing and sales. In this episode, we'll delve into the world of intent data and explore how businesses can harness its potential to gain valuable insights, drive personalization, and boost conversion rates. Join us as we uncover the different types of intent data, disc…

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Create demand in the market to create high growth 26:56

4M ago26:56

26:56

Just a small portion of your target audience is ever in-market to buy at any given time. Investing in lead generation programs that focus only on this sliver of the market (about 5%) puts you behind in a fiercely competitive situation where companies are busy building awareness about their capabilities and solutions. In this episode, we help you re…

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CW 05 - If a Prospect Searches for Your Company, Are They Finding It? | Garrett Sussman, Demand Generation Manager at iPullRank 37:37

4M ago37:37

37:37

Join us for a Fireside Chat with Garrett Sussman, Demand Generation Manager at iPullRank. Previously the host of Agency Ahead, and now currently the host of Rankable, an SEO centered podcast related to Demand Strategy. He also runs the video show SEO Weekly. Garrett walks us through how he approaches SEO as part of his Demand strategy as well as th…

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EP 10: Why Are My Emails Going to Spam? 15:40

4M ago15:40

15:40

Today on the Demand Gen Pod, we're diving into a common frustration for email marketers: "Why are my emails going to spam?" In this episode, we'll explore the factors that contribute to emails being flagged as spam and discuss strategies to improve email deliverability. Join us as we uncover the inner workings of spam filters, examine the importanc…

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EP 9: How to Measure Virtual Event Success 11:06

4M ago11:06

11:06

Today on the Demand Gen pod, we’re talking about measuring Virtual Event Success. Measuring the success of virtual events is imperative for businesses to refine their strategies and enhance future engagements. This involves understanding key metrics such as attendee engagement, session popularity, and lead generation. Effective preparation entails …

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Christmas Special: 2023 Best Bits 47:17

4M ago47:17

47:17

Join us for a special Christmas episode as we look back on some of the best moments from Demand Decoded in 2023! From insightful interviews to hot takes on B2B marketing strategies, we recap some of our favourite moments from the past year. We want to thank you for your support and engagement with the show this past year. The community around Deman…

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Uncover the key to growth: Approaching marketing like an engineer 27:50

4M ago27:50

27:50

Engineers analyze and solve problems using systematic, iterative processes. It’s an approach that avoids making costly assumptions. While many B2B marketers measure data to prove marketing program ROI, often the data doesn’t tell the whole story and can actually hinder the drive for results. Listen to this episode to hear guest Omer Maman, Vice Pre…

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Self-Reported Attribution (Everything You Need to Know) 14:48

4M ago14:48

14:48

Understanding how your marketing affects revenue is crucial for business growth. That's why measuring and attributing success are vital in modern marketing. But traditional methods often fall short, relying on website cookies to track engagement and conversions. This overlooks the complex, multi-channel journeys customers take before buying. That's…

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CW 04 - Include the needle-moving numbers: demand marketers should tell a story | Talar Malakian, CMO at Phonexa 47:21

4M ago47:21

47:21

Welcome to another episode of Collective Wisdom by Demand Collective. Today I’m joined by Talar Malakian, CMO at Phonexa– an all-in-one marketing automation solution for calls, leads, clicks, email, SMS, accounting, and more. Talar is also Co-Founder and Co-CEO of The Wonder Agency. Talar has been in Marketing for over 8+ years working across a var…

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How to Transition to Ungated FIRST Content 1:02:00

4M ago1:02:00

1:02:00

The benefits of ungated content are clear — more reach, greater brand affinity, better formats, unlimited creativity... But for companies used to a gated content model, how do you make the transition successfully? In this episode of Demand Decoded, we walk you through the step-by-step process behind effectively ungating your content. We’ll share ho…

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A confused brand limits market demand 20:45

4M ago20:45

20:45

A brand that lacks consistency and clear positioning leads to a confused audience. And that makes it difficult for you to build awareness, trust and market demand with the HR tech buyer audience. Chris Outlaw, host of the Unified Brand Podcast, is our guest on this episode. He shares examples of “confused brands” and the impact it can have on audie…

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EP 7: Designing Effective Email Templates 12:24

4M ago12:24

12:24

Today on the Demand Gen Pod, Ryan talks about the need to understand the audience and tailor the design accordingly. He advises using visuals that resonate with the audience and incorporating brand personality. Ryan also highlights the significance of mobile responsiveness, font size, clear CTAs, typography, images, testing, optimization, and alt t…

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CW 03 - Bringing the Spice to Demand Gen | Tara Robertson, Head of Demand Generation at Chili Piper 38:49

5M ago38:49

38:49

Demand Generation doesn't have to be bland. That's why we're talking to Tara Robertson about how she brought the spice to Demand Generation at Chili Piper. Tara Robertson is the Head of Demand Generation at Chili Piper and host of the Demand Gen Chat podcast. She's a revenue-first demand leader with deep expertise implementing a modern demand playb…

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Why Email Nuturing Doesn't Work and What to do Instead 49:12

5M ago49:12

49:12

The promise of email nurturing is enticing - send a series of timed emails to cold leads and watch them warm up as hot prospects ready to talk with sales. But the data reveals a different reality. As today's buyers remain anonymous and tune out generic emails, marketers are realising email nurturing is ineffective. In this episode of Demand Decoded…

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EP 6: Segmenting Your Email List 11:14

5M ago11:14

11:14

Today on the Demand Gen Pod, we're talking about segmentation Don't forget to give our sponsor, Nurturelabs, some love: https://nurturelabs.io Subscribe to the podcast: Apple Podcasts: https://podcasts.apple.com/us/podcast... https://demandgenpod.com #VirtualEventSuccess #EventMeasurement #EventMetrics #VirtualEventAnalytics #EventROI #EngagementMe…

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Get started: Taking the first step to bigger marketing results 32:08

5M ago32:08

32:08

Growth can be a hard-fought journey – especially in this economy. And sometimes it is hard to know where to even begin with amping up efforts to improve revenue results. In this episode, we are joined by fellow demand generation expert, Mary Keough, to talk about an initial step you can take to get on your way to the path that moves the needle and …

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7 Tactics That Will (Actually) Create Demand for You in 2024 w/Sarah Breathnach 58:06

5M ago58:06

58:06

2024 is just around the corner, and marketers are actively planning their growth strategies for the coming year. So, we're getting tactical and are looking at some of the best ways to create demand in the coming year. In this episode of Demand Decoded, we're excited to have Sarah Breathnach, a Demand Generation Leader and well-known LinkedIn voice,…

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