How to leverage AI in marketing: Learning & experimenting

The Demand Gen Fix by GrowthMode Marketing

Unlock the power of AI and how it can help marketers by embracing a mindset of continuous learning and experimentation. From understanding the basics of AI-driven platforms like ChatGPT to practical tips on how to incorporate these technologies into your marketing workflow, this session explores how to start leveraging AI effectively. Tune in to learn how to navigate the overwhelming amount of information, avoid common mistakes, and harness AI’s potential to streamline your marketing processes and enhance creativity.
(00:00:45) Understanding the fundamentals of AI
(00:01:30) Humans plus AI – working together
(00:02:40) AI education and policy adoption among organizations
(00:04:42) An overwhelming amount of AI information and resources to sort through
(00:06:46) Recommended resources for learning about AI in marketing
(00:14:17) Resources for learning about AI for HR tech
(00:14:46) Keeping up with fast-paced changes and advancements in AI tools and technologies
(00:19:03) Experimenting with AI tools
(00:20:48) Crafting effective prompts to optimize AI output
(00:21:32) Be mindful of protecting sensitive data
(00:22:54) Exploration of features in AI tools and ideas for experimenting
(00:28:50) Starting your AI journey

The Demand Gen Fix is hosted by Deanna Shimota, CEO of GrowthMode Marketing. Listen to our team of marketing experts and featured guests drop knowledge on how HR tech companies can maximize the success of their marketing for today’s B2B prospects. Learn more at www.growthmodemarketing.com.