Creating Scroll-Stopping Food Content & Building Community with Courtnee Futch

Women of Influence by SheSpeaks

In this episode, we sit down with the talented Courtnee Futch, a chef, mixologist, cookbook author, and culinary producer. Courtnee shares her unique approach to creating food content that engages the senses and inspires her audience to get in the kitchen and cook.

Courtnee discusses her passion for making fancy, approachable food and the importance of simplifying what's shown on camera to make it accessible to home cooks. She also delves into her love for building community and fostering genuine connections with her followers through storytelling.

Aliza and Courtnee also explore the challenges faced by women in the influencer industry, including the pay gap and the need for more transparent conversations about compensation. Courtnee also shares her exciting plans for the future, including the launch of her culinary creative production house, The Maillard, which aims to support brands with their culinary content needs and develop talented creators in the food space.
Episode Highlights
00:00 Chef Courtney Futch: cookbook author and influencer.

04:04 Elevate flavors of everyday foods with simple ingredients

06:50 Enjoying beautiful food detail shots, empowering followers.

12:44 Micro niche allows dual relatability, balancing identity.

17:35 Equity encompasses race, gender, numbers, and talent.

22:24 Empowering mentorship can lead to remarkable content creation.

23:12 Connecting talent with brands for mutual benefit.
Links and Resources
Connect with Courtnee;
https://www.courtneefutch.com/
https://courtneefutch.my.canva.site/media#contact-me
https://www.instagram.com/courtneefutch
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