Clay Shwab: The True Story of the Man Behind George Dickel's Whisky

Whiskey Lore®: The Interviews

When it comes to whisky legends, George Dickel has one of the most confusing. Was he a distiller or wasn't he a distiller? Who is this Victor or Manny Shwab that gets a mention during the historical breakdown on the tour. Did George ever own the Cascade Hollow distillery? And if he didn't who did? Plus, where did the slogan for their whisky "Mellow as Moonlight" come from?

My guest today, Clay Shwab, is the great-grandson of the man who had a vision for George Dickel & Co, laid his own money on the line, and helped bring George Dickel's Cascade whisky into the 20th century. He just wrote a new book called Manny Shwab and the George Dickel Company: Whisky, Power and Politics During Nashville's Gilded Age and we're going to dig into some of the stories, compare notes, and introduce you to one of the most fascinating whisky origin stories you've never heard.