Discover the Wonders of Madhya Pradesh Tourism_ Meet Shiv Shekhar Shukla IAS, Principal Secretary

The Navin Purohit Show

Discover the Wonders of Madhya Pradesh Tourism_ Meet Shiv Shekhar Shukla IAS, Principal Secretary

An insightful discussion with IAS officer Shiv Shekar Shukla on the evolution and future of tourism in Madhya Pradesh.

TLDR: Madhya Pradesh has emerged as a leading tourism destination in India, showcasing its rich tribal culture, innovative experiences, and a strong commitment to safety and sustainability, while aiming to enhance its global recognition and infrastructure.

Welcome to the New Era of Madhya Pradesh Tourism!

Join us in this enlightening episode as we dive deep into the transformative journey of Madhya Pradesh's tourism sector with the esteemed Shiv Shekhar Shukla, Principal Secretary of the Tourism Department. Discover how this heartland of India is emerging as a top destination for travellers seeking unique experiences.

In this video, you will learn:

The Evolution of Madhya Pradesh Tourism: Understand the challenges faced and the strategic initiatives taken to elevate the state’s tourism profile on both national and international stages.

Cultural and Tribal Tourism: Explore the rich cultural heritage and tribal diversity of Madhya Pradesh, and how home-stay programs are empowering local communities while offering tourists authentic experiences.

Safety and Empowerment Initiatives: Learn about the innovative "Safe Tourism Destination for Women" initiative aimed at ensuring a secure environment for all visitors, especially solo female travelers.

Why Madhya Pradesh?

Diverse Attractions: From serene landscapes to vibrant tribal cultures, Madhya Pradesh offers something for every traveler.

Adventure Awaits: Experience thrilling activities like skydiving and water sports at stunning locations like Hanuwantia.

Religious Tourism: Discover the spiritual richness with significant sites like Mahakal Lok and other revered temples.

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• 00:00: Introduction of the show and guest, Shiv Shekhar Shukla, Secretary of Tourism & Culture, MP.
• 01:20: Discussion on Madhya Pradesh's tourism evolution over 152 years and its rise to a top tourism state in India.
• 05:15: Challenges faced in promoting MP as a recognized tourism destination and strategies implemented to improve its visibility.
• 08:45: Emphasis on tribal culture and the importance of promoting homestays to experience local traditions while providing economic benefits to communities.
• 12:30: Insights on post-COVID tourism trends favouring quieter, experience-based travel rather than crowded destinations.
• 15:50: Launch of the Safe Tourism Destination for Women initiative, highlighting efforts to enhance safety and empowerment for female travellers.
• 20:00: Description of the Responsible Tourism approach aimed at benefiting local communities and reducing carbon footprint.
• 24:15: Introduction of new tent cities for adventure tourism and the potential for religious tourism growth in MP.
• 27:00: Closing remarks emphasizing MP as an explorer's paradise with diverse attractions catering to all age groups and interests.

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Madhya Pradesh tourism, Shivash Shukla, cultural tourism, tribal tourism, safe tourism, adventure tourism, religious tourism, home-stay programs, travel India.