Episode #40 - How Employees Can Build their Personal Brands on LinkedIn (with Michelle B. Griffin)

The Internal Marketing Podcast

Having employees with strong personal brands on LinkedIn, goes a far way in helping to grow the brand of the companies that they represent. With less than 10% of LinkedIn users sharing content, there is still a huge opportunity for anyone wanting to grow their personal brands on that platform. Certified personal brand strategist and author, Michelle B. Griffin, shares how employees can build their personal brands, on LinkedIn.

The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the company brand and drive growth, by engaging and empowering its employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. Thanks for listening!

ABOUT MICHELLE B. GRIFFIN - Featured Guest

Michelle B. Griffin, "The Brand Therapist," is a PR strategist, author, podcaster, and founder of Standout Women, a training platform positioning professional women into visible authorities and industry thought leaders.
With more than two decades in communications and marketing and a master's degree in PR, she is a sought-after personal branding expert, speaker, and contributor on leadership branding, LinkedIn for Leaders, self-advocacy for women, professional visibility, and human connection in the age of AI.
Michelle authored "The LinkedIn Branding Book," hosts the "Ask The Brand Therapist" podcast, co-hosts "The LinkedIn Branding Show," and leads a LinkedIn branding community of 1,700+ professionals. Learn more at MichelleBGriffin.com.

Related Article mentioned in this episode: Entrepreneur.com "LinkedIn Changed Its Algorithms"

ABOUT KERRY-ANN STIMPSON - The Internal Marketing Podcast Producer and Host

Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn.

ABOUT WORKSHOP (The Internal Marketing Podcast's Season 4 Sponsor)

Workshop is an internal communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their Happy Monday Club newsletter here.