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Episode #2: How a Company Brand Can Win on LinkedIn (with Luan Wise)
Manage episode 391372321 series 3541964
Kerry-Ann Betton Stimpson and Kerry-Ann Stimpson द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Kerry-Ann Betton Stimpson and Kerry-Ann Stimpson या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
What's this episode about?
LinkedIn is one of the world's top social platforms for professional networking. Companies invest a lot of marketing resources to develop content for its company LinkedIn page, as part of its brand-building and lead generation strategy...with most not seeing the kind of engagement they'd expected.
Why? Well, our guest, Luan Wise, is here to tell us what marketers need to do, instead, to build their company brand and grow leads, on LinkedIn. (Hint: it is not by focusing on the company LinkedIn page). And, you guessed it, it involves internal marketing.
So, listen in to another 'marketing conversation flip (from external to internal)', where we'll dive into how a company can win on LinkedIn.
About our guest:
Luan Wise is marketer, trainer and author. I invite you to follow her on LinkedIn; and to check out her website at https://www.luanwise.co.uk , where you can also subscribe to her newsletter, to keep up with the latest trends in social media, and what she's currently working on.
Additional resources from this episode:
Download this great one-pager, by Luan, which shares "15 Status Update Ideas for LinkedIn".
https://www.dropbox.com/s/f59b65a5exu8ktf/LW%20Status%20update%20download.pdf?dl=0
Don't forget to subscribe to The Internal Marketing Podcast and leave a review! I'd love your feedback.
Thanks for listening!
Kerry-Ann
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