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5 B2B content marketing mistakes to avoid
Manage episode 375623132 series 3436834
GrowthMode Marketing द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री GrowthMode Marketing या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Are you making content marketing mistakes that actually weaken your efforts? If you're publishing random and disconnected content that doesn't tie back to a strategy, chances are your approach is ripe for a revamp.
In this episode, the GrowthMode team talks about the most common mistakes and how to avoid them by refocusing your efforts on content that has more purpose, impact and resonance with your audience.
Listen now for valuable insights on how to move away from trying to drive demand by being everything to everyone. Learn why focusing on your unique point of view, a meaningful content strategy and reinforcing key messages is so important.
[00:04] Introduction
[00:55] Mistake #1: No content strategy
[05:43] Mistake #2: Trying to be everything to everyone
[10:29] Mistake #3: Not reinforcing your unique point of view
[14:24] Mistake #4: Not continually publishing new content
[18:28] Mistake #5: Not sweating the content
[22:51] Key takeaways
[23:03] Outro
The Demand Gen Fix is hosted by Deanna Shimota, CEO of GrowthMode Marketing. Listen to our team of marketing experts and featured guests drop knowledge on how HR tech companies can maximize the success of their marketing for today’s B2B prospects. Learn more at www.growthmodemarketing.com.
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