Does Carvana Actually Sell For Less, Unhelpful Content Purge, Going To the Moon

The Automotive Troublemaker w/ Paul J Daly and Kyle Mountsier

We’re set to take off this Monday with some investigative journalism around Carvana’s claims, Google gets very helpful in their recent search update, and the US is going back to the moon (ish) today.

• Does Carvana really sell for lower prices as stated? Forbes contributor, Jeremy Alicandri has a very hard time finding any proof
  • By visiting the WayBackMachine website, I was able to recover deleted content (shown below) from Carvana’s website that promised shoppers an average savings of $2,199 for each vehicle purchased from its site. The content also stated that Carvana saved its customers over $130 million versus traditional car dealers, a number that represented the accumulated savings for all sold vehicles since 2016.
  • Carvana cites KBB as a source in the fine print, so Jeremy reached out and received a statement saying that KBB could not endorse the accuracy as there was a major internal calculation as a basis for the claim. Carvana did not respond to request
  • He scoured public financials from Carvana’s reports finding higher profits per vehicle then dealers
  • Turned to VINCUE to study pricing and their algorithm found Carvanas prices higher than dealers 72% of the time
  • Regarding financing, Carvana claims to give customers lower rates, however, on average from 2018-2021 Carvanas rate was 13.41% vs Dealers 8.76%
• Google’s latest update targets ‘unhelpful content’ by steering users away from it. It’s called “the helpful content update” and will reward content creators who take a “people first approach”
  • Good qualities for ‘people first’ include:
    • Will someone reading your content leave feeling like they've had a satisfying experience?
    • Does your content clearly demonstrate first-hand expertise and a depth of knowledge (for example, expertise that comes from having actually used a product or service, or visiting a place)?
  • Bad qualities for ‘people first’ include:
    • Creating content primarily to attract people from search engines, rather than made for humans?
    • Are you producing lots of content on different topics in hopes that some of it might perform well in search results?
    • Does your content leave readers feeling like they need to search again to get better information from other sources?
    • Are you writing to a particular word count because you've heard or read that Google has a preferred word count? (No, we don't)
• NASA’s Artemis 1 SLS Megarocket is heading to the moon and back starting today as the preparations to send humans back to the moon takes another step forward
  • Launch window between 8:33a and 10:33a EST today from Kennedy Space Center in Coco Beach FL.
  • Special appearances at the launch include Jack Black, Chris Evans, and Keke Palmer as well as a performance of “The Star-Spangled Banner” by Josh Groban and Herbie Hancock
  • NEXT LAUNCH DATE IS SEPTEMBER 2

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Hosts: Paul J Daly and Kyle Mountsier
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