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Revolutionizing Olive Oil: Exposing Fraud, Scaling & Changing the Game with Aishwarya Iyer, Founder & CEO of Brightland
Manage episode 439110792 series 2420173
Almost every home cook knows that most recipes begin with olive oil, but most can't tell you which brand or type they use, or if they even use 100% olive oil. This inspired Aishwarya Iyer, CEO and Founder of Brightland, a premium olive oil company, to launch her brand and ultimately revolutionize the olive oil industry.
After innocently Googling "bad olive oil," Aishwarya stumbled across the fraudulent activities taking place in the olive oil industry. As she searched for premium 100% olive oil, Aishwarya knew it was up to her to tell the story of the farms in California producing quality olive oil. With this partnership, Aishwarya created Brightland, a premium olive oil brand sourced directly from the farmers. Choosing to start small, Aishwarya bought just 1000 bottles, which sold out within three days. In six years, she has grown the business to 8 plus figures and forever changed the way people think about olive oil.
Thanks for listening! Don't forget to order Rebecca's new book, Fearless: The New Rules for Unlocking Creativity, Courage, and Success.
Follow Superwomen on Instagram.
--- Support this podcast: https://podcasters.spotify.com/pod/show/superwomen/support347 एपिसोडस
Manage episode 439110792 series 2420173
Almost every home cook knows that most recipes begin with olive oil, but most can't tell you which brand or type they use, or if they even use 100% olive oil. This inspired Aishwarya Iyer, CEO and Founder of Brightland, a premium olive oil company, to launch her brand and ultimately revolutionize the olive oil industry.
After innocently Googling "bad olive oil," Aishwarya stumbled across the fraudulent activities taking place in the olive oil industry. As she searched for premium 100% olive oil, Aishwarya knew it was up to her to tell the story of the farms in California producing quality olive oil. With this partnership, Aishwarya created Brightland, a premium olive oil brand sourced directly from the farmers. Choosing to start small, Aishwarya bought just 1000 bottles, which sold out within three days. In six years, she has grown the business to 8 plus figures and forever changed the way people think about olive oil.
Thanks for listening! Don't forget to order Rebecca's new book, Fearless: The New Rules for Unlocking Creativity, Courage, and Success.
Follow Superwomen on Instagram.
--- Support this podcast: https://podcasters.spotify.com/pod/show/superwomen/support347 एपिसोडस
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