S6 Ep 122 FROM MUSIC TO MICHELIN: A JOURNEY IN THE WORLD OF DINING WITH TREVOR GULLIVER, CO-FOUNDER OF ST JOHNS AND BOULEVARD NAPOLEON

Supersonic Hospitality Marketing Podcast Sponsored by Vita Mojo feat. Mark McC

In this podcast episode, Trevor Gulliver, co-founder and CEO of St John Restaurant, discusses his journey in the hospitality industry. Trevor shares his experiences working in the music industry, designing t-shirts for bands, and organizing concerts. He then delves into the founding of St John Restaurant and the philosophy behind it, emphasizing the importance of staying true to their vision and not compromising for the sake of trends or financial gain. Trevor also touches on the changing landscape of the restaurant industry, the impact of COVID-19, and the need for genuine, community-focused establishments in the face of corporate chains.

Throughout the episode, Trevor highlights the importance of authenticity and staying true to one's values in the hospitality industry. He discusses the early days of St John Restaurant, where they focused on sourcing high-quality ingredients directly from farmers and butchering whole animals to create nose-to-tail dining experiences. Trevor also emphasizes the role of community and the need for restaurants to be a part of their local neighborhoods, rather than just profit-driven enterprises. He shares anecdotes about the challenges and successes of running St John, and reflects on the changing landscape of the industry, urging for a return to genuine, independent establishments that prioritize quality and connection over corporate interests.

About Trevor Gulliver

Trevor Gulliver is a renowned figure in the culinary world, celebrated for co-founding London's iconic St. John restaurant in 1994. Alongside Fergus Henderson and Jon Spiteri, he established this beloved eatery in Smithfield, known for its dedication to zero-waste cooking, quality ingredients, and traditional British cuisine. Trevor's commitment to the art of winemaking also led to the establishment of Boulevard Napoleon in the Minervois region of France, reflecting his passion for exceptional wine. With a culinary legacy spanning 25 years, Trevor Gulliver continues to shape the industry and inspire chefs and food enthusiasts worldwide with his emphasis on simplicity, quality, and sustainability.

Trevor Gulliver's enduring influence extends beyond the restaurant scene, making him a respected and influential figure known for his dedication to preserving culinary traditions, fostering wine culture, and creating a sense of community around the dining table.

This podcast is sponsored by Vita Mojo.

About Vita Mojo:

The future of your restaurant, built together.

Vita Mojo’s all-in-one platform helps restaurants increase ATV, run more efficiently and deliver an exceptional, fully-branded guest experience. Our restaurant management platform transforms your online and off-premise order sources - including delivery networks - in one fast, reliable and easy-to-use system.

Vita Mojo is trusted by leading hospitality operators such as LEON, YO! And GAIL’s, as well as midsize and large restaurants across the UK and Europe to continuously innovate - beyond their menu. To find out more visit vitamojo.com/supersonic

Our SIlver Sponsors are:

GRTFL - The modern hospitality tipping platform

GRTFL.com

&

RMI - The Restaurant Marketing and Innovator's Awards + Summit

https://www.restaurantinnovator.com/

&

Saved by Robots:

Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.

Visit Savedbyrobots.com to get in touch

About Mark Mcc:

Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.

For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:

[e-mail]

07881314385

This podcast is sponsored by Vita Mojo.

About Vita Mojo:

The future of your restaurant, built together.

Vita Mojo’s all-in-one platform helps restaurants increase ATV, run more efficiently and deliver an exceptional, fully-branded guest experience. Our restaurant management platform transforms your online and off-premise order sources - including delivery networks - in one fast, reliable and easy-to-use system.

Vita Mojo is trusted by leading hospitality operators such as LEON, YO! And GAIL’s, as well as midsize and large restaurants across the UK and Europe to continuously innovate - beyond their menu. To find out more visit vitamojo.com/supersonic

Our Silver Sponsors are:

Airship and Toggle:

Airship is a data-driven CRM for the hospitality industry. Restaurants, bars, hotels, and pubs can use Airship to email marketing and create personal relationships with their customers.

Check out https://airship.co.uk/ for more information.

Saved by Robots:

Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.

Visit Savedbyrobots.com to get in touch

NFS Hospitality:

NFS combine innovative hospitality and booking system technology with first-class customer service to deliver outstanding long-term value.

Find out more at https://www.nfs-hospitality.com/

About Mark Mcc:

Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.

For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:

[e-mail]

07881314385