How to Find The Right Patients When Viewership Is So Fragmented

SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators

Society for Healthcare Strategy & Market Development, Society for Healthcare Strategy, and Market Development द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Society for Healthcare Strategy & Market Development, Society for Healthcare Strategy, and Market Development या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

2M ago

MP3•एपिसोड होम

how-to-find-the-right-patients-when-viewership-is-so-fragmented

Today’s media landscape presents a challenge for health care marketers. The expanding multiscreen landscape has dramatically altered the TV audience experience. For advertisers, this creates troubling impression fragmentation, preventing most campaigns from gathering a critical mass of viewer attention. But there are solutions. We can rein in fragmentation by simplifying audience aggregation and increasing focus on outcomes. Join us as Jeanette Geer, Sr. Director of Category Sales – Healthcare of Spectrum Reach tells us how focusing on outcomes, following data, and reaching health care audiences where they spend their time, you can harness the chaos.

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