Wayne McIntyre - Relocalize

Shape the System

About the Guest(s):

Wayne McIntyre is the CEO and co-founder of Relocalize, a groundbreaking startup focused on transforming the production and distribution of food and beverages. With a robust background in technology startups and leadership roles, Wayne has a unique perspective that blends his personal passion for environmental sustainability with professional expertise. He holds over two decades of experience in diverse markets, having transitioned from a corporate lawyer in the U.S. to a pioneer in decarbonization efforts for food systems.

Episode Summary:

In this engaging episode of "Shape the System," host Vincent Turner converses with Wayne McIntyre, the co-founder and CEO of Relocalize. The dialogue dives deep into the mechanics and innovations aimed at disrupting the centralized model of food and beverage production. Turner and McIntyre explore the complexities of our current food system, emphasizing the inefficiencies and environmental impacts brought about by extensive logistics and supply chains. The discussion offers keen insights into how modern technologies like AI, automation, and the Internet of Things are making it possible to decentralize production at a micro scale, thereby reducing costs and carbon footprints.

Wayne McIntyre elaborates on the unique journey of Relocalize, from its conception to its current operations. He sheds light on the strategic choice of starting with packaged ice due to its high logistic costs and monopoly-driven market dynamics. The conversation transitions into the economic and environmental advantages of microfactories, the technological challenges encountered, and the promising future of expanding this model to other food and beverage products. McIntyre highlights that through the use of autonomous microfactories, Relocalize can produce ice and other items at a lower cost, ensuring a more sustainable future for food and beverage distribution.

Key Takeaways:

• Innovative Production Models: By leveraging AI, robotics, and the Internet of Things, Relocalize has developed autonomous microfactories that significantly cut down on traditional logistic costs and carbon emissions.
• Strategic Entry with Packaged Ice: The choice to start with packaged ice allows Relocalize to disrupt a monopolized market with a high logistical expense, offering both economic and environmental benefits.
• Economic Efficiency: The microfactory model reduces costs by eliminating the need for extensive trucking, warehousing, and other traditional supply chain requirements.
• Autonomous Operations: The technology stack enables remote management and predictive maintenance, ensuring high uptime and reduced operational costs.
• Future Expansion: With a proven model in the ice market, Relocalize aims to extend its microfactory approach to beverages and possibly fresh food products, aligning with long-term goals of decarbonizing the food system.

Notable Quotes:

1. "Our vision for relocalize right from the beginning was, whether it's a tomato or a package of ice, how do we make something at that distribution center and take that whole value chain right from the beginning and collapse it?"
2. "The only way we can do this is to take complete control of that system. We need to own that chain. Actually, even better, we need to get rid of the entire chain."
3. "This is a market that really is ripe for disruption and in so many ways, because not only is it geographic monopolists, you know, they're very happy where they are. They're order takers, ultimately."
4. "We really proved the things that could be proven and the things that didn't work. We learned a lot from that. Right now, we're building that first full-scale system."
5. "I'm really looking forward to there being 100 companies like us pursuing this opportunity. Because at the end of the day, we need to get food off of trucks, we need to decarbonize our food system."

Resources:

• Relocalize: Website
• KPMG High Growth Ventures: Website

Tune in to the full episode to uncover more about how Relocalize is aiming to decarbonize and transform our food systems. Stay connected for more insightful episodes from Shape the System!

Shape the System is an independent podcast with support from KPMG High Growth Ventures

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