My 2 Favorite Market Research Questions

Real Food Brands Marketing Strategy Podcast: Food Branding Tips to Help Food Entrepreneurs Build a Strong Brand That Stands Out Using Brand Strategy as a Guide

One of the best things you can do for your brand is to talk to people. But how do you know if you’re asking the right questions to the right people?

Today on the Real Food Brands Marketing Podcast, host and Food Brand Strategist Katie Mleziva shares a trick she normally reserves for her 1-on-1 clients: the two best questions you can ask when you’re talking to current or potential customers.

In This Episode:

• Why talking to consumers is so valuable for brands. How to create space for consumers to develop an honest response.
• Why asking open-ended questions is so important.
• Katie’s 2 favorite informal marketing research questions
• What kind of follow-up questions to ask when speaking with current or potential fans of your brand.
• Why asking consumers what they would change about your product or brand is so valuable.
• How to work with Katie 1-on-1.
• The dates for her final small group program of 2021 through the Food Finance Institute.

Resources:

• 3 Day Building a Brand That Stands Out course
• Download Your Free Brand Strategy Checkup
• Book a 60-minute 1-on-1 Brand Strategy session with Katie
• Connect with Katie on Instagram