How McDonald's empowered black America (but it's complicated) with Dr. Marcia Chatelain

Innovation For All - Diversity in Tech and Business

Innovation For All and Sheana Ahlqvist द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Innovation For All and Sheana Ahlqvist या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

3y ago 58:58

MP3•एपिसोड होम

In this episode you will learn:

How the civil rights movement impacted the growth of McDonald’s in black America
How McDonald’s utilized black-centered marketing strategies to fuel advertisements
The pros and cons to working in a franchise
How the fast food industry was seen as a win for low-income communities initially
How black-run McDonald’s franchises pooled resources to benefit the community
The differences of how white and black America viewed McDonald’s and its impact on advertising
How racist systems use black entrepreneurship as a way to avoid addressing racism
COVID-19: Challenges to the food justice movement and what environmental racism is
Corona virus: What are the limits of the private sector?
Experience and complexities of black franchise owners
How to reframe historical storytelling to highlight the community rather than the business

Franchise is available now wherever books are sold.

Get shownotes for this and every episode at innovationforallcast.com or find us on Twitter @inforallpodcast.

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