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You Own the Brand. I Own the Branding.
Manage episode 403227763 series 3429699
Aespire and Brian Sooy द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Aespire and Brian Sooy या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
What is brand? What is branding? Why does it matter?
This episode of the Everybody Brands podcast is Part One of an extended conversation with Andy Starr, Managing Partner of Level C.
“We believe that the brand is defined by and owned by you. Branding is what we do what I as the owner of the business, it's what I do to influence you.”
Andy Starr is the managing partner of Level C, an education program teaching principles of modern brand to business professionals. Andy co-founded Level C and with international brand expert and author Marty Neumeier.
Andy calls himself a "provocateur-for-hire" at the intersection of education, business, and brand. He helps clients outmaneuver competition and conditions in their markets, and make marketing|advertising|PR|content work better, land stronger, and drive real results.
Because he's a provocateur, you can understand why I invited Andy for a conversation about brand and business on the Everybody Brands podcast.
Brian Sooy is the only dual-certified Level C Brand Strategist and StoryBrand Guide. He is the author of multiple books on brand, communications, and culture, and the agency principal of the Aespire Brands Agency.
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