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EP054: John Mullins & The Customer-Funded Business
Manage episode 168499234 series 81763
Tim Hamilton द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Tim Hamilton या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
In The Customer Funded Business, best-selling author John Mullins uncovers five novel approaches that scrappy and innovative 21st century entrepreneurs working in companies large and small have ingeniously adapted from their predecessors like Dell, Gates, and the Zieglers. John Mullins is an Associate Professor of Management Practice at the London Business School and a worldwide speaker and educator. He is a regularly published author at Harvard Business Review and MIT Sloan Management Review.
Key Takeaways:
[1:05] The big idea behind The Customer-Funded Business book.
[3:30] Raising capital is a huge distraction. There is a better way.
[6:57] Does Venture Capital funding ever make sense?
[9:55] Three out of four VC-funded companies fail to return the capital that goes into them.
[12:26] The pay-in-advance and subscription models allow entrepreneurs to collect a customer’s money before delivering the product.
[16:54] The scarcity-based model uses a limited time offer to lure an immediate purchase.
[23:49] The key to a successful service-to-product model is segregating the two offerings.
[30:40] Airbnb is a good example of the Matchmaker model.
Mentioned in This Episode:
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