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EP051: David Hubbard & Technology for Sales and Marketing
Manage episode 165996175 series 81763
Tim Hamilton द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Tim Hamilton या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
David Hubbard is a Revenue Growth Expert and CEO of Marketing Outfield. He works with private and public companies to strategically align sales, marketing, and product development efforts and grow annual revenues by 25-50%. He creates growth machines by integrating a company’s core values into the customer decision-making process.
Key Takeaways:
[1:14] Many companies struggle to find alignment between the three revenue-producing functions of product management, product marketing, and sales.
[3:31] When companies struggle with alignment, the customer experiences mixed messages in the purchasing decision-making process.
[9:11] Technology is causing marketing efforts to be more complicated than ever before.
[11:42] Make the most of sales and marketing efforts through integration.
[17:28] Align systems to create a growth machine.
[24:00] Focus on the core value of the company.
[25:33] Making a product successful in the marketplace is the greatest cost a company has.
[28:09] Pressure can force entrepreneurs to do things faster than they should be done.
[31:00] A good product manager is the most important thing you can have in your business.
Mentioned in This Episode:
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