Changing The Perception Of Pisco With Suyo

Cocktails Distilled

While you might have heard of the Spirit Pisco, there's a fair chance that you don't really know a lot.

Sure, you might know that Pisco is basically a young brandy. You might even know that it's mainly produced in Peru or Chile.
But you probably didn't know that there are eight approved grape varietals that range in taste from pepper and smoke to almond and roasted walnut.
You also probably didn't know that there are five different Pisco growing regions with 42 valleys and over 500 producers, most of whom are small batch.
And in the midst of all that liquid is the Peruvian Pisco brand Suyo that aims to help you understand a little more about what Pisco can offer.
To find out more, we talked to Alex Hildebrandt and Ian Leggett from Suyo about small batch producers, grape varietals, and creating an impact in the US market.

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1. Changing The Perception Of Pisco With Suyo (00:00:00)

2. Now, you describe Pisco as being more versatile than tequila. What do you mean by that? (00:01:48)

3. I suppose there's been a lot of education that you guys have had to do and basing it on something that is so well known in the US like tequila is a good starting point. (00:03:02)

4. I'm sure people don't realize how broad the category is. How difficult is it then to try and communicate that to people? (00:05:25)

5. Why is it so important to highlight the small batch Pisco producers? (00:08:38)

6. You've brought out two varietals so far, will the brand being bring out all eight grape veritals in the future? (00:12:22)

7. So your expressions will be about the producers more than the varietals? (00:14:00)

8. You've talked about terroir. How distinctive is the terroir from one region of Peru to the other? (00:17:11)

9. If you are working with small producers, does that mean that ultimately each expression becomes a limited addition? (00:19:46)

10. When you start looking at the grape varietals and the terroir and the years that it's produced and things like, that's an enormous amount on your shoulders to try and communicate to a public (00:22:13)

11. You mentioned Pisco Sour, I imagine that you believe this spirit can do so much more behind the bar. (00:23:40)

12. If people are not necessarily going with classic cocktails, what sort of flavours work well with the liquid? (00:25:06)

13. You mentioned earlier the profit share on the bottles. Tell us how that works. (00:27:17)

14. will be an expression every year and hence that number of producers will increase every year? (00:29:29)

15. Where in the US is Suyo distributed so far? (00:31:14)