E264 | Sales-Led vs. Product-Led: The Key Differences Tackling Churn with eWebinar's CEO Melissa Kwan

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Andrew Michael द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Andrew Michael या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

2M ago 46:39

MP3•एपिसोड होम

Today on the show, we have Melissa Kwan, CEO and Co-Founder of eWebinar.

In this episode, Melissa shares her experience building and scaling eWebinar, a product-led company, and contrasts it with her previous sales-led ventures.

We dive into the key differences between sales-led and product-led growth models, specifically how each approach tackles churn and retention.

Melissa also opens up about the challenges of bootstrapping a SaaS company, the role of automation in scaling, and how focusing on lifestyle has shaped her business decisions.
Mentioned Resources

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

अध्यायों

1. Introduction and Melissa Kwan's Background (00:00:00)

2. Challenges of Building Software for Real Estate Agents (00:04:46)

3. Bootstrapping eWebinar to Success (00:07:14)

4. Sales-Led vs. Product-Led Growth (00:10:11)

5. The Importance of Founder-Led Sales for Early Feedback (00:14:39)

6. Humanizing SaaS Through Brand and Content (00:18:51)

7. Managing Churn: Learning from Customer Feedback (00:26:10)

8. Final Thoughts on Churn and Retention (00:40:47)

273 एपिसोडस

#Business Trends #Tech #Andrew Michael #Business #Retention #Engagement #Delinquent Churn #Subscription Economy #Marketing #Customer Success #Entrepreneur #Churn #Activism #Price #Referrals #Productivity