Infiltrating a Fitness Cult (w/Alix Best)

BarBend Podcast

Today I'm talking Swolverine co-founder Alix Best. She has a varied and deep background in fitness, and we cover a lot of topics in this podcast, including what it's like to infiltrate what basically amounts to a "fitness cult" — you know, the EARLY days of CrossFit. (I'm joking, just sort of.) We also talk about what it's like to be a woman founder in the male-dominated supplement industry and broader fitness industry. Alix is a straight shooter, and she doesn't hold much back. Some of her stories from the trenches about not being taken seriously just because she's a woman were eye-opening for me. They changed my perspective on how much work still needs to be done in this industry so that people are given credit based on merit. I hope you get as much from this podcast as I did!