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Live Talks Los Angeles and Live Talks Productions द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Live Talks Los Angeles and Live Talks Productions या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Live Talks Los Angeles
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Manage series 1033483
Live Talks Los Angeles and Live Talks Productions द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Live Talks Los Angeles and Live Talks Productions या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
A series of onstage conversations featuring writers, actors, musicians, humorists, chefs, scientists and thought leaders in business. For upcoming events, visit livetalksla.org.
…
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113 एपिसोडस
सभी (नहीं) चलाए गए चिह्नित करें ...
Manage series 1033483
Live Talks Los Angeles and Live Talks Productions द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Live Talks Los Angeles and Live Talks Productions या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
A series of onstage conversations featuring writers, actors, musicians, humorists, chefs, scientists and thought leaders in business. For upcoming events, visit livetalksla.org.
…
continue reading
113 एपिसोडस
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Live Talks Los Angeles
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1 Roger Daltrey with Judd Apatow 1:39:12
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Roger Daltrey in conversation with Judd Apatow at Live Talks Los Angeles discussing his memoir, "Thanks a Lot Mr. Kibblewhite: My Story." This episode is from our event that was taped in a theatre in Los Angeles on October 23, 2018. For more information on Live Talks Los Angeles -- upcoming events, our videos, podcast and online store -- visit our website at livetalksla.org and subscribe to our podcast.…
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Live Talks Los Angeles
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Andy Cohen in conversation with Amber Tamblyn at Live Talks Los Angeles discussing his book, “Glitter Every Day: 365 Quotes from Women I Love.“ This podcast is from our virtual event held on November 18, 2021. For more information on Live Talks Los Angeles -- upcomin events, videos, online store and podcast -- visit us at livetalksla.org and subscribe to this podcast.…
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Live Talks Los Angeles
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Norman Lear in conversation with Jim Colucci at Live Talks Los Angeles discussing his book, “All in the Family: The Show that Changed Television.” The talk was held on December 15, 2021. For more information on Live Talks Los Angeles -- upcoming events, videos, podcast, online store -- visit our website livetalksla.org and subscribe to this podcast.…
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Live Talks Los Angeles
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1 Emily Ratajkowski with Elaine Welteroth 1:04:38
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Emily Ratajkowski in conversation with Elaine Welteroth at Live Talks Los Angeles discussing her collection of essays, "My Body." The talk was held on November 11, 2021. For more information on Live Talks Los Angeles -- upcoming events, videos, podcast, online store -- visit our website livetalksla.org and subscribe to this podcast.…
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Live Talks Los Angeles
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1 Steve Roberts, Nina Totenberg and Martha Raddatz with Judy Woodruff 1:01:03
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Steve Roberts, Nina Totenberg and Martha Raddatz with Judy Woodruff at Live Talks Los Angeles discussing his book, “Cokie: A Life Well Lived.“ The talk was held on November 2, 2021 from our studio in Los Angeles. For more information on Live Talks Los Angeles -- upcoming events, videos, podcast, online store -- visit our website livetalksla.org and subscribe to this podcast.…
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Live Talks Los Angeles
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Kal Penn in conversation with Jon Favreau at Live Talks Los Angeles discussing his memoir, "You Can’t Be Serious." The talk was held on November 4, 2021. For more information on Live Talks Los Angeles -- upcoming events, videos, podcast, online store -- visit our website livetalksla.org and subscribe to this podcast.…
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Live Talks Los Angeles
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Jamie Oliver in conversation with Kate Hudson at Live Talks Los Angeles discussing his cookbook, "Together: Memorable Meals Made Easy." The talk took place in Los Angeles. For more information on Live Talks Los Angeles -- upcoming events, videos, podcast and online store -- visit livetalksla.org.
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Live Talks Los Angeles
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1 Tana French in conversation with Jamie Lee Curtis 1:10:34
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Tana French in conversation with Jamie Lee Curtis at Live Talks Los Angeles discussing the writing life and her novel, “The Searcher.“ The talk was aired from the Live Talks Los Angles studio in Los Angeles on Nov 8, 2021. For more information on Live Talks Los Angeles -- upcoming events, videos, podcasts and online store -- visit livetalksla.org.…
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Live Talks Los Angeles
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1 Robby Krieger with Jeff Alulis 1:23:17
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Robby Krieger in conversation with Jeff Alulis at Live Talks Los Angeles discussing his memoir, “Set the Night on Fire: Living, Dying, and Playing Guitar With the Doors.“ The talk took place on Oct 12, 2012 from Robby Krieger's studio in Los Angeles. For more information about Live Talks Los Angeles -- upcoming events, videos, podcast and online store -- visit our website at livetalksla.org, and subscribe to this podcast for more conversations.…
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Live Talks Los Angeles
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1 Steven Pinker with Niall Ferguson 1:04:27
1:04:27
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1 Lin-Manuel Miranda with Quiara Alegría Hudes & Jeremy McCarter 59:48
59:48
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Lin-Manuel Miranda in conversation with Quiara Alegría Hudes & Jeremy McCarter discussing their book,“In the Heights: Finding Home” at Live Talks Los Angeles. The talk was broadcast from our studio in Los Angeles on July 21, 2021 For more information on Live Talks Los Angeles -- upcoming events, videos, podcast, online store -- visit our website livetalksla.org and subscribe to this podcast.…
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Live Talks Los Angeles
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Patti LaBelle in conversation with Tamar Braxton at Live Talks Los Angeles discussing her cookbook, “LaBelle Cuisine: Recipes to Sing About.” The talk was broadcast from our studio in Los Angeles. To learn more on Live Talks Los Angeles -- upcoming events, podcast, videos, online store -- visit our website at livetalksla.org and subscribe to this podcast.…
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Live Talks Los Angeles
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1 Richard Marx with Patton Oswalt 1:09:22
1:09:22
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Richard Marx in conversation with Patton Oswalt at Live Talks Los Angeles discussing his memoir, “Stories to Tell.“ The talk aired from our studio in Los Angeles on July 8, 2021, from the Live Talks Los Angeles studios. For more information on Live Talks Los Angeles-- upcoming talks, videos, podcast or our online store -- visit us at livetalksla.org and subscribe to this podcast.…
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Live Talks Los Angeles
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1 Anderson Cooper with Lisa Ling 1:05:42
1:05:42
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Anderson Cooper in conversation with Lisa Ling at Live Talks Los Angeles discussing his book, "Vanderbilt: The Rise and Fall of an American Dynasty." The talk was held on September 27, 2021 in Los Angeles. To learn more about Live Talks Los Angeles -- upcoming events, videos, podcast -- visit our website at livetalksla.org…
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Live Talks Los Angeles
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1 Gabrielle Union with Jemele Hill 1:15:54
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Gabrielle Union with Jemele Hill at Live Talks Los Angeles discussing he collection of stories, "You Got Anything Stronger?" The talk was held at the Aratani Theater in downtown Los Angeles on September 28, 2021. For more information on Live Talks Los Angeles -- upcoming events, videos, podcast and online store -- visit our website at livetalksla.org…
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