Download the App!
show episodes
 
Artwork

1
Forum Borealis

Al Borealis

Unsubscribe
Unsubscribe
मासिक
 
A paradigm expanding variety podcast conducting old school, long-form, conversational, in depth interviews with the most interesting authors, scholars, researchers, and freethinkers of today - exploring controversial, marginalized, innovative, obscure, anomalous, and system critical topics within history, culture, philosophy, science, and politics.
  continue reading
 
Artwork

1
The Brief Bros.

Creative Brief Workshops LLC

Unsubscribe
Unsubscribe
साप्ताहिक
 
The Brief Bros. is a video podcast about creative briefs, briefing and advertising. It’s hosted by Howard Ibach, former copywriter and creative director and author of two books on the creative brief, and Henry Gomez, an ad agency strategist with 27 years of experience.
  continue reading
 
Artwork
 
What is this nonsense?Stacye and Steve love bad movies. Really, really bad movies. We’ll let you know what we’re watching and how really bad these movies are. Hosted on Acast. See acast.com/privacy for more information.
  continue reading
 
Artwork

1
1000 Fibers Connect Us

Betsy Fisher

Unsubscribe
Unsubscribe
मासिक
 
Each day we all get up and get dressed, an action we take both seriously and utterly for granted. 1000 Fibers Connect Us explores with designers and manufacturer how what you wear arrives in your closet, and, with experts from different fields, clothing’s cultural and economic significance.
  continue reading
 
Artwork

1
Entrepreneursh!t Happens

Entrepreneursh!t Happens

Unsubscribe
Unsubscribe
मासिक
 
Join host T. Marlene and co-host Castor Troy on "Entrepreneurshit Happens," the podcast diving headfirst into the messy, unpredictable world of entrepreneurship. Uncover unfiltered stories, raw lessons, and resilient journeys. From battling self-doubt to overcoming crushing failures, embrace the "entrepreneurshit" and gain practical strategies, mindset shifts, and tactical advice to navigate the highs and lows of the entrepreneurial journey. Get ready to be inspired, motivated, and transform ...
  continue reading
 
Powered by JMPartners like BreakthroughLuxury Coaching & Membership, where top real estate agents tell how they do it, this podcast is where real estate agents across the country to come together sharing ideas to take our business to the next level. All show-notes, resources and offers at jeremetcalfpodcast.com
  continue reading
 
Loading …
show series
 
Four months ago, Carmichael Lynch in Minneapolis created the postion of Chief Operating Officer. They created it with one person in mind, our guest today on The Brief Bros.: Stacy Janicki. A legacy advertising agency needs a great leader, and CL found it in Stacy. Join Henry Gomez and me as we chat with this dynamic and laid-back personality. CL's …
  continue reading
 
Luckett Vanguard oozes all the qualities you want in a strategic planner: curiosity, gregariousness, passion, the team player. FCB in Chicago hired him a year ago from the Hubbard School of Journalism and Mass Comm. Kudos to our friend Mark Jenson for the rec! And already he's made his mark. Henry Gomez and I quizzed him on the unusual path he took…
  continue reading
 
She was a founding partner at Mad Dogs & Englishmen in New York (thank you Dave Dye for your encyclopedic memory!). And today, she runs her own strategy consulting firm, Open Mind Strategy. Henry Gomez and I are thrilled to welcome Robin Hafitz to a sit-down chat on The Brief Bros. Robin was one of the first five American practitioners of account p…
  continue reading
 
Henry Gomez and I welcome Mack Saunders, the director of brand experience for The Annex, a boutique hotel in Toronto. Mack's background and perspective on branding came to my attention when I met him at The Annex on a recent trip to Ontario. Fans of The Brief Bros. will be intrigued by the challenges he has faced in his role. And the intrepid manne…
  continue reading
 
Lance Saunders, strategic consultant and adjunct professor at York University in Toronto, returns to The Brief Bros. to talk to Henry Gomez and me about the inaugural essay he contributed to my blog titled, "Beyond The Brief." It's all in celebration of the recent addition of more than 50 briefs to the Creative Brief Archive, a repository of finish…
  continue reading
 
This is a pre-release of S09 E11 only to the podcast platforms. All show notes will appear when it is officially out on the video platforms. Recorded: 27 April 2023 Series: Front-Line Dissidents
  continue reading
 
Our guest this week is Vasanth Seshadri. He is the founder and creative director of The Sunnyside, a virtual ad agency in Singapore. Vasanth's story will resonate with creatives everywhere. The route he took from newbie copywriter to the founding of his own shop covers a journey of thousands of miles and tenures with many legacy agencies. Including…
  continue reading
 
Say "AI" to anyone in our industry, and it will likely cause a wince, a pucker, even a laugh. And probably a few other reactions. Say it to our guest, Ross Patrick, Creative Lead and Director of Advertising at Academy of Art University in San Francisco, and you'll be in for a passionate discourse on the technology's many benefits. That's why Henry …
  continue reading
 
Henry Gomez and I welcome Tim Nudd, a journalist who covers creativity for AdAge. Tim was the host and narrator of a popular podcast called Tagline, sponsored by Muse by Clio. It was a feast of backstories and wonderful anecdotes about some of the most iconic ad campaigns produced by our industry. Henry and I talk at length with Tim about his role …
  continue reading
 
Jon Steel's book, Truth, Lies & Advertising is the bible for strategy, creative briefs and what makes great creative campaigns. Now in its 26th year, it remains fresh and relevant, even if the advertising referenced in it are from the 20th Century. His thinking proves that new and shiny pales against fundamentals and fundamental truths. Henry Gomez…
  continue reading
 
One of them did a trumpet solo and she doesn't play trumpet. The other did six minutes of stand-up comedy and she isn't a comedian. No, they weren't auditioning for Britain's Got Talent. In a return to our New and Emerging Talent series, Henry Gomez and I talk to two current ad students at London's famed School of Communication Arts—the most awarde…
  continue reading
 
In a first for Henry Gomez and me, The Brief Bros. hosts three...ghosts. You'll hear them, but you won't see them. That's because they prefer to let their creative work speak for itself on behalf of their clients. And that's their story. Which we are transparently delighted to share with you. For small group and corporate training in writing inspir…
  continue reading
 
Henry Gomez and I bring you two young advertising talents who started The Loudest Roar last year, which they call the "Cannes Lion Fantasy League." It's an online communmity for young professionals to predict the winners at Cannes, and it's growing in popularity worldwide. We're delighted to welcome Chirag Khushalani and Samita Balakrishnan, two st…
  continue reading
 
Meet the host of Stuff About Advertising Ashley Rutstein. She's a freelance copywriter, social media verteran, and the star of her own TikTok page where she talks about, well, Stuff About Advertising. And Henry Gomez and I had a fun and enlightening conversation with her. So many brands want to be on TikTok, but did you know the space is wide open …
  continue reading
 
Today I’m talking to Marilyn Wright with Premier Sotheby’s International Realty in Asheville, North Carolina. Marilyn is a trailblazer in a market often overlooked for its luxury potential, and she has set unparalleled records, including being the first and only agent to sell over $100 million in Western North Carolina. Marilyn shares her incredibl…
  continue reading
 
This week Henry Gomez and I introduce you to the founder of DAIVID, Ian Forrester. Ian is the brains behind an AI tool that measures the effectiveness of ad creative by pinpointing which of 39 emotions a piece of creative evokes. Yeah, we know—another bogus way to test creative, right? Don't be so quick to judge. Ian demonstrates for us why this to…
  continue reading
 
Today I'm talking to John Richardson, a top real estate agent with ONE Sotheby's International Realty in Ponte Vedra and Northeast Florida and a coaching client with BreakthroughLuxury. John got his real estate license less than 3 years ago. Today his sales are in the tens of millions annually. His average sales price is close to $1,500,000, 6 time…
  continue reading
 
Two advertising industry giants join us today to talk about their new book, The Howard Gossage Show. Both Steve Harrison and Dave Dye have talked to us before. But today they arrive together as co-authors of a book as big as its subject matter. And a necessary teaching tool for all of us in the ad game. Sitting in for the traveling Henry Gomez, our…
  continue reading
 
You need chutzpah to land an internship in our industry. Spell it any way you like, you gotta get the decision-maker's attention. Which is why Henry Gomez and I are so delighted to introduce you to Kristina Olsen Pinjusic, a.k.a. "The Kristina," your new favorite intern. She displayed enviable intrepidity and gutsiness and used LinkedIn to announce…
  continue reading
 
Today I'm talking to Dean Jones, Founder, Owner, and CEO of Realogics Sotheby's International Realty. Dean’s former development firm, T. Jones, Inc., was nationally recognized as the "Development Firm of the Year" by the Pillars of Industry in 2001. In 2003, the National Association of Home Builders named Dean "Marketing Director of the Year." Upon…
  continue reading
 
This is a pre-release of S09 E16 only to the podcast platforms. All show notes will appear when it is officially out on the video platforms. Recorded: 27 September 2023 Series: Exploring Esoteric Philosophy
  continue reading
 
Todd Turner is a talented graphic designer who's carved out a fun niche in Out of Home. Lately, he's formed a partnership with Richard Molinaro called Up to Something in North Carolina. Todd and Richard create unforgettable OOH for brands, agencies and media companies. But it's Todd's side gig that grabbed our attention. Henry Gomez and I talked to…
  continue reading
 
Today I’m talking to Amanda Howard, The Amanda Howard of Amanda Howard Sotheby’s International Realty of Huntsville Alabama. Not only is it not supposed to be impossible to get your name on a Sotheby’s International Realty Affiliate Office, it’s not supposed to be possible to be the top agent year one in any market. It’s especially not supposed to …
  continue reading
 
No Single Individual is a unique business model. It is a company of woment strategists who work for legacy shops like Deutsch NY, FCB NY and TBWA\Chiat Day LA. Founded by Christine Olivas in 2021, No Single Individual is an "all-freelance firm [that] provides ancillary strategy and account teams to agencies across the globe, from the industry’s big…
  continue reading
 
Today I’m talking to Robbie Briggs, Founder and former CEO of the top luxury brokerage in Dallas Texas, Briggs Sotheby’s International Realty. Robbie walks us, with full transparency, through his journey to the top where he remained steadily for a few decades until a sudden near crash. The near crash that was reality for Robbie is one that remains …
  continue reading
 
Hey Cringers! It’ was supposed to be our big return where we kick off Season Two with a fresh, insightful take on “The Sopranos”. We got a little off script and never really got around to “The Sopranos”. Maybe next time. And as always, we’d love to hear from you! Email us at sscringefest@gmail.com. We'll likely read your letter on the podcast, so b…
  continue reading
 
My co-host Henry Gomez stays connected with other strategtists, especially on LinkedIn. He received an email recently from Mark Pollard, author of Strategy Is Your Words, and a well-known and respected strategist and strategy coach. Mark had compiled a list of the top ten traits he thought all strategists shared. My buddy Henry saw a similarity bet…
  continue reading
 
Henry Gomez and I relish every chance we get to feature a young advertising talent who is already shaking things up. This week we continue our series of interviews with recent grads of US and UK advertising programs. Allow us to introduce you to Elizabeth Gordon. Elizabeth is a 2023 grad of the U of Minn's Hubbard School of Journalism and Mass Comm…
  continue reading
 
This is a pre-release of S09 E08 only to the podcast platforms. All show notes will appear when it is officially out on the video platforms. Recorded: 21 February 2023 Series: Exploring Esoteric Philosophy
  continue reading
 
Today, episode 309, for a 2nd round, I’m talking to Stacie Chadwick in Denver, Colorado, with LIV Sotheby’s International Realty. On her first interview on the show, episode 253, How to Launch from 0 to 65 million, Stacie and I talked about how she went from home maker to top deal maker and her challenges and epiphanies on her path to success. In t…
  continue reading
 
Most creatives aspire to become creative director one day. And most creatives believe they have the chops to lead a creative department. But making the leap from art director or copywriter into a leadership role takes more than a promotion. Our guest this week is an old friend, TJ Bennett, owner and creative director at The Pudding Factory. He's ba…
  continue reading
 
Join Henry Gomez and me for Part 2 of our conversation with a master of the artform, Neal Foard. He tells us more about his new online, self-directed tutorials at Storyfire to help you practice and polish your own stories. So sit back, grab a bowl of popcorn and take it all in. This is good, old-fashioned entertainment. For small group and corporat…
  continue reading
 
Today, I'm talking to Moira Holley. She is Co-Founder of Realogics Sotheby's International Realty based in Seattle, Washington, and a true global advisor and real estate agent who has sold and continues to sell property after property at record-breaking prices. Moira's unparalleled expertise and deep understanding of the luxury market have not only…
  continue reading
 
For 30-odd years, Neal Foard was an advertising copywriter and creative director, working on major brands like Toyota. Then he morphed into what I call the Garrisoin Keillor of the Internet. He's a storyteller extraordinare, whose mellifluous voice is part velvet fog, part maple syrup. With thousands of presentations under his belt, Neal stands in …
  continue reading
 
Mark Liebert leads the Marketing Training & Development Center at the ANA. His team of dedicated professionals connect subject-matter experts with ANA members to enhance their marketing and advertising skills. Since the beginning of our podcast, Henry Gomez and I have revisited the subject of training many times. So today, we meet an experienced tr…
  continue reading
 
Today, I’m talking to Jonathan Keith of ONE Sotheby’s International Realty in Fort Lauderdale Florida and a BreakthroughLuxury Coaching Client. Selling over $100m in sales annually, Jonathan is a top real estate agent running a team of over 20 agents, but it wasn’t always this way. Jonathan came into real estate in some of the worst of times. In ou…
  continue reading
 
Today, I’m talking to Jonathan Keith of ONE Sotheby’s International Realty in Fort Lauderdale Florida and a BreakthroughLuxury Coaching Client. Selling over $100m in sales annually, Jonathan is a top real estate agent running a team of over 20 agents, but it wasn’t always this way. Jonathan came into real estate in some of the worst of times. In ou…
  continue reading
 
It seems like an obvious question: What is the strategy? But even asking it opens a can of worms. What do you mean by "strategy"? Then you can ask, why do so few briefs ask this question? This week, Henry Gomez and I tackle the conundrum of what role strategy plays in writing a creative brief and whether the question belongs on the brief. For one-o…
  continue reading
 
The release of this episode has been fast-tracked due to Jimmy's ongoing comedy tour. With not much disagreement between us, we state the obvious facts regarding various current affairs, like: What's Jimmy's background? What does it take to be smeared? What's Oslo Freedom Forum? Is immigration regulation racist? Is the US still a democracy? What's …
  continue reading
 
Today, for round 2, I’m talking to Steven Shane of Compass in Aspen Colorado. Steven’s first interview was episode 152, how to become and be a real estate agent for the high net worth client. On today’s episode, deep on this interview sharing stories from deals that seemed impossible to the actions and conversations that closed them. Excelling in A…
  continue reading
 
Henry Gomez and I decided to take a breather and talk about AI. No panic. No exaggeration. No gloom and doom. Just the real stuff. It's here and it ain't goin' away. What's its role in advertising creative? In the creative brief? This is only the first of what we both think will be many conversations. But after insightful chats with two guests, Tim…
  continue reading
 
This is a pre-release of S09 E10 only to the podcast platforms. All show notes will appear when it is officially out on the video platforms. Recorded: 27 April 2023 Series: Frontline Dissidents
  continue reading
 
What is a manifesto? Is it a creative brief? Or like a creative brief? And how does a so-called "manifesto" help us understand a brand? These are some of the questions Henry Gomez and I discuss today on The Brief Bros. We review and dissect one of seventeen brand manifestos, this one for Avis, posted on LinkedIn recently by Lonnie Elliot.…
  continue reading
 
Today I'm talking to Chelsea Werner Top, real estate agent in Manhattan and South Florida. while her roots and connections go deep where she grew up in Fisher Island of South Florida, Chelsea faced the ultimate challenge. She started in Manhattan, and she broke into Manhattan's real estate market with no connections to her name. She didn't just ent…
  continue reading
 
Who says the advertising industry can't attract ambitious young talent? Not our guests this week on The Brief Bros. We welcome Anna Clayden and Hope Whitehead, art director and copywriter respectively. They teamed up while studying at London's premier School of Communication Arts. They join Henry Gomez and me to shed bright light on the rigors of S…
  continue reading
 
Loading …

त्वरित संदर्भ मार्गदर्शिका