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This is a community based podcast. We are open to many forms of information to be made public. We Do Reserve The Right To Edit or Refuse To Disclose Information At Any Given Time. Cover art photo provided by Samuel Zeller on Unsplash: https://unsplash.com/@samuelzeller
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KA Connect is a community of AEC professionals driven to transform the way the industry organizes information and shares knowledge.
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Tales of the 2SLGBT+ is a weekly podcast that sheds light on the remarkable people within our 2SLGBTQ+ family. The guests interviewed come from all walks of life, and they have a story worth listening to. We do not shy away from any topic. The stories from our Rainbow Community at the local, national and international levels should be heard and celebrated! Tales of the 2SLGBTQ+ has been created in original form as a video podcast, and it is provided here for your convenience to listen to in ...
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The Zweig Group provides management information and expertise to architecture, engineering, planning, and environmental consulting firms worldwide. Our books, magazines, research reports, seminars, conferences, awards programs, and consulting services provide Design Firm leaders with the tools they need to be more successful! The Zweig Letter Podcast is a regular dose of ideas, topics, and information discussed in our Newsletter. The Zweig Letter is one of the longest-running newsletters in ...
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Welcome to The Hard Corps Marketing Show with Casey Cheshire, where he fuses decades of marketing expertise with the strategic prowess of a United States Marine Corps Veteran. Join our dynamic conversations with the smartest and most badass marketers out there. This podcast is your front-row seat to engaging discussions, revealing insights, and unconventional marketing tactics. Each episode is a journey into the intersection of military precision and marketing mastery. Tune in every week for ...
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The home of Mind the Gutter, a Herff Jones yearbook podcast. Our buddy system gives you a lifeline for inspiration, for solutions or just a place to belong. Interviews released bi-weekly.
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AI Transforming AEC: From Design to Recruitment and Beyond a Conversation with KP Reddy
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AI Transforming AEC: From Design to Recruitment and Beyond "So I think AI will give an opportunity for people that maybe are less technical to use these tools to really execute more work." KP Reddy About the Guest: KP Reddy is the founder and CEO of Shadow Ventures, a visionary venture capital firm specializing in tech startups within the AEC (Arch…
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Are AI Tools FAILING Marketers?? ft. Christopher Antonopoulos | Hard Corps Marketing Show | Ep. #381
46:42
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Is AI really a waste of money for marketers? 🤔 What are the hidden costs and challenges of deploying AI in marketing, and how can businesses balance automation with human engagement effectively? In this episode, I chat with expert Christopher Antonopoulos about the hidden costs and challenges of using AI in marketing. He dives into the common pitfa…
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Following Marketing Trends Is A HUGE MISTAKE ft Mariah Parsons | Hard Corps Marketing Show | Ep #380
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Are you missing out on game-changing marketing strategies by sticking to one-size-fits-all solutions? In this episode of the Hard Corps Marketing Show, I chat with Mariah Parsons, the Head of Marketing at Malomo and host of the Retention Chronicles Podcast. We discuss engaging event marketing strategies and the importance of balancing online and of…
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Innovative Startup Pirros Revolutionizes Detail Management for Design Firms
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Innovative Startup Pirros Revolutionizes Detail Management for Design Firms "We saw a lack of new software being developed for the design industry specifically." Peter Johann Randy Wilburn sits down with Peter Johann, COO of Pirros, on the Zweig Letter podcast to explore the innovative intersection of technology and the design industry. Peter refle…
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Is AI Stealing Our Jobs? 🤖 ft. Caroline Dunn | Hard Corps Marketing Show | Ep. # 379
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Are robots really going to take over the world and steal our jobs? 🤖 I had an electric discussion with Caroline Dunn about some shocking topics: AI myths, retooling for marketers, and embracing technology as the great equalizer. Caroline is the Vice President of Marketing at Wahsega and holds two degrees in electrical engineering, plus she has an i…
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Is Attribution A Total Waste? ft. Anne Murlowski | Hard Corps Marketing Show | Ep. # 378
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What game-changing insights about revenue attribution and AI are reshaping the future of data-driven marketing? In this episode of the Hardcore Marketing Show, I sit down with Anne Murlowski, an inspirational marketing leader and VP of Marketing at Terminus. With over 15 years of experience as a full-stack marketer, Anne shares her invaluable persp…
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Does Remote Work Foster Creativity? - Val Riley - Hard Corps Marketing Show - Episode # 377
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Today’s guest is an incredible SaaS marketing leader. She has over twenty years of marketing experience, introducing Val Riley, VP of Marketing & Strategy at Insightly. She joins Casey today to discuss how to foster creativity, why remote work might actually be better, and the importance of creating a space for all voices. Connect with Val: Val’s L…
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Unmasking the Truth in Marketing Spend - Laurie Barkman - Hard Corps Marketing Show - Episode # 376
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Today’s guest is someone that can do it all. They are a marketing executive turned entrepreneur. Introducing Laurie Barkman, Founder of The Business Transition Sherpa. She joins Casey to discuss career transitions, key strategic focus areas, and the real impact of your marketing budget. Connect with Laurie: LinkedIn: https://www.linkedin.com/in/lau…
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Reg Prentice on Simplifying Data Management for Design Firms
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Reg Prentice on Simplifying Data Management for Design Firms "The two most valuable things people have a design firm has is its people, number one. Right. That's obviously always going to be the case, but number two is really its history and its institutional knowledge, which primarily exists in the form of the information that's stored." Reg Prent…
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The Science of B2B Marketing - Sol Weinreich - Hard Corps Marketing Show - Episode #375
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52:49
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Today’s guest is a Go to Market thinker & strategist. He has a decade of success driving growth, revenue, and strategic operations for tech companies, including B2B SaaS, martech, and edtech. Introducing Sol Weinreich, the GTM Advisor at Scale Venture Partners. They join Casey today to discuss the role of data in sales and marketing, the importance…
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Navigating Personal Bias - Stevie Kuenn - Hard Corps Marketing Show - Episode #374
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Today’s guest is an accomplished marketing specialist and trailblazer in the field. She is a seasoned marketing executive, with decades of experience in B2B, B2C, and nonprofit Introducing Stevie Kuenn, the Senior Director, Content & Partnerships at Challenger. They join Casey today to discuss personal biases, storytelling, and the importance of be…
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Encore Presentation: Learn How Structural Engineer Scott Harvey-Lewis Pivoted from Intrapreneurship to Entrepreneurship
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We’re thrilled to bring back one of our most downloaded episodes on the Zweig Letter Podcast! In this popular episode, Scott Harvey-Lewis, a seasoned professional in the AEC industry, shares his unique perspective on leadership, innovation, and the power of resilience. Episode Summary In this episode, Scott delves into his career journey, highlight…
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The Importance of Brand in B2B - Chip House - Hard Corps Marketing Show - Episode #373
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Today’s guest is an experienced executive, speaker, and growth leader. He has over 25 years of experience leading marketing and customer success teams in the fast-paced world of B2B SaaS companies. Introducing Chip House, the CMO at Insightly CRM. He joins Casey today to discuss the myth that brand doesn't matter in B2B marketing, the significance …
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Encore Presentation: Justin Smith And Zweig Group Are Elevating Project Management Training
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We’re thrilled to bring back one of our most downloaded episodes on the Zweig Letter Podcast! In this popular episode, Justin Smith, a distinguished leader in the Architecture, Engineering, and Construction (AEC) industry, joins the Zweig Letter Podcast to share his profound expertise on leadership and business development. Episode Summary In this …
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The Power of Thought Leadership - Ryan Klee - Hard Corps Marketing Show - Episode # 372
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Today’s guest is a thought leader and brand growth specialist. He is an expert in PR, media, and content strategy. Introducing Ryan Klee, the Co-Founder of Rootstock. He joins Casey today to discuss strategic insights, the importance of authenticity, and sharing consistent content. Connect with Ryan: LinkedIn: https://www.linkedin.com/in/ryan-klee …
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SEO is Overhyped - John Miller - Hard Corps Marketing Show - Episode # 371
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Today’s guest is an entrepreneur marketing leader, a sports radio pro and author of “Playing It Safe Sucks: A manifesto for courageous marketing.” Introducing John Miller, the President and Founder of Scribewise. They join Casey today to discuss why SEO is not how B2B consumers are finding companies today. John mentions the importance of having a h…
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LinkedIn Isn’t So Cringe Afterall - Tara Robertson - Hard Corps Marketing Show - Episode # 370
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Today’s guest is a thought leader with over a decade of marketing experience. They have a knack for all things including creating compelling marketing campaigns, and engaging content. Introducing Tara Robertson, the head of DemandGen at Chili Piper. They join Casey today to discuss how email lead nurturing is something companies are underutilizing.…
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Behind the Scenes of B2G Marketing - Sarah Kim - Hard Corps Marketing Show - Episode #369
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Today’s guest is a proven expert in B2G marketing. She is an award winning thought leader with decades of marketing experience. Introducing Sarah Kim, the Chief Marketing Officer at Iron Bow Technologies. She joined Casey today to discuss the emotional intelligence (EQ) lense, B2G strategies, and educating the customer. Connect with Sarah: LinkedIn…
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Encore Presentation: Innovating with Transparency – Burke Pemberton on Stok’s ‘Working Out Loud’ Approach
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We're thrilled to bring back one of our most downloaded episodes on The Zweig Letter Podcast! In this popular episode, host Randy Wilburn sits down with Burke Pemberton, the Chief Financial Officer of Stok, a company dedicated to integrating sustainability into the built environment.In this episode, Burke shares invaluable insights on Stok's innova…
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Mastering Recruitment in the Design Industry: Strategies and Insights
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Mastering Recruitment in the Design Industry: Strategies and Insights "Being progressive and open-minded in how you define the roles that you need is critical to successful recruiting." Jeremy Clarke About the Guest: Jeremy Clarke: Jeremy Clarke is the Director of Recruiting and Retention at Zweig Group. He boasts a rich background as a combat vete…
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Exploring The Knowledge Management Evolution in AEC with Christopher Parsons
49:53
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Exploring The Knowledge Management Evolution in AEC with Christopher Parsons "What was the most important opportunity? And we heard two things. We heard learning management...and AI." Christopher Parsons About the Guest: Christopher Parsons is the founder and CEO of Knowledge Architecture, a firm based in San Francisco specializing in knowledge man…
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Mastering Dual Motion Strategy - Julie Geller - Hard Corps Marketing Show - Episode # 368
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In this episode, Julie Geller, Principal Research Director at Info-Tech Research Group and Principal at Geller Strategic, joins the show to discuss B2B marketing strategies. Julie shares her extensive experience in ABM, GTM, and customer insights. They delve into the integration of PLG and ABM motions, the importance of a proper ICP, and strategies…
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