Want the blueprint to growing and scaling your business faster? The iDigress Podcast simplifies how to maximize your business' growth potential giving you the strategies, systems, and solutions necessary to increase sustainable profitability and scalable revenue. Learn the marketing frameworks, sales tactics, business insights, mindset shifts, and proven methodologies host Troy Sandidge, aka the Strategy Hacker®, uses to launch 35+ brands and generate over $175 Million in revenue for clients ...
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Unfiltered Growth: RevOps Reimagined with Christina Kay and Troy Sandidge
Christina Kay & Troy Sandidge
Welcome to "Unfiltered Growth: RevOps Reimagined", the podcast where your business BFFs Christina Kay and Troy Sandidge dive deep into the world of RevOps, unpacking the secrets to transforming systems and maximizing your people, platforms, and processes for higher scalable growth! (We’re talking about major dollar signs) We’ll bring you face-to-face with thought leaders, innovators, and disruptors from diverse industries and sectors in each episode, all with a focus on driving revenue growt ...
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Making a Marketer covers strategy & tactics for all experience levels, from general business, to events & social media, and everything in between. We have top business experts on our shows, and we have a great time!
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Failure. It's a reality that we all face. The only choice we have is how we react. This podcast brings guests on to share how their biggest flops fueled their greatest success!
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119. The American Idol Approach: Clients Must Audition To Earn The Golden Ticket To Work With You
40:22
40:22
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40:22
In this powerful episode, we dive into a transformative approach to client relationships that will change the way you do business, going beyond the surface to tackle some of the most pressing challenges entrepreneurs face today — especially those who want to maintain high standards, protect their boundaries, and ensure they’re working with clients …
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21. Olympic Gold Performance The Formula For High-Stakes RevOps Success Under Pressure
16:13
16:13
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16:13
In this episode, hosts Troy Sandidge and Christina Kay discuss the importance of having a well-rounded team, drawing parallels from the Olympic Games and sports teams. They emphasize the need for diversity, role clarity, and creating an environment where team members can learn, grow, and make mistakes without fear. =================================…
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Building Brand Momentum Through Marketing Strategy with Bri Seeley
44:02
44:02
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44:02
In this exciting finale of Season 7, we chat with Bri Seeley, an acclaimed entrepreneur coach, TEDx speaker, and award-winning businesswoman. Bri shares her insights on maintaining balance while pursuing ambitious goals, the importance of a cohesive marketing strategy, and the evolving role of social media in business. Learn About... - Mindset Shif…
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118. My Journey As A Black Entrepreneur: Failures, Success Stories, & Lessons Learned With Dr. Frances Richards
36:46
36:46
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36:46
In this intimate and revealing episode, Dr. Frances Richards sits down with me for a deep, one-on-one conversation where I open up like never before. I get honest, vulnerable, and real about my journey as a BIPOC entrepreneur, sharing the challenges, struggles, and triumphs I’ve faced along the way. I reflect on the unique obstacles and victories t…
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117. Building Billion Dollar Unicorns: How To Pitch, Overcome Rejection, & Succeed As A Modern Entrepreneur With Sarah Chen-Spellings [Masterclass]
54:45
54:45
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54:45
In this episode, we delve into the high-stakes world of entrepreneurship with Sarah Chen-Spellings, a venture capitalist, strategist, and co-founder of Beyond the Billion. Join us as we explore the journey of building billion-dollar unicorns, where success is not just about having a great idea, but mastering the art of pitching, navigating the inev…
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Integrated Marketing with Ecommerce Strategies with Jeff Howell
39:36
39:36
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39:36
In this episode, we delve into the dynamic world of e-commerce with Jeff Howell, a seasoned marketing professional who has successfully transitioned into the e-commerce space. Jeff shares his journey, insights, and practical tips on how businesses can effectively integrate e-commerce solutions into their marketing strategies. Learn About... - Trans…
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116. Is Your Growth Built On A Lie? How To Fix Your Data, Build Your Brand Orbit, & Stay In Business!
42:06
42:06
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42:06
What if everything you thought was fueling your business growth is actually holding you back? In this episode, we dive deep into the hidden flaws in your data that could be sabotaging your success. Discover how to fix these cracks, align your strategy, and build a powerful "brand orbit" that not only keeps you in business but propels you to new hei…
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115. Lost In The Multiverse? Master Cultural Navigation To Supercharge Your Efforts To Build Lasting Brand Affinity!
56:43
56:43
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56:43
One of the BIGGEST mistakes most businesses make? They assume who they're speaking to is just like them. But that's furthest from the truth. Does it feel like anything you put out there just gets lost in the "multiverse" of people? No results? No growth? Nothing is connecting to your audience at the volume or pace you desire? We all have different …
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114. Max ROI: Turning Marketing & Sales Into Allies For Unparalleled Results
29:14
29:14
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29:14
Peak ROI is different for everyone: every department, team, personnel, investor, stakeholder, and executive. Those that are impacted the most? Your marketing and sales teams. What's worse? Most aren't aligned on results to focus on. This is what's holding many businesses back from achieving peak performance across the board. Eliminate the "bad bloo…
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113. The #1 Barrier Preventing Your 10x Growth In Sales & Marketing [Must Listen]
38:25
38:25
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38:25
Every marketer knows the frustration of campaigns that don't convert. Sales teams grapple with cold leads that never warm up. Creators feel the sting of content that falls flat, and businesses watch potential customers slip away. These struggles are all too familiar, and the quest for the perfect tool or strategy seems never-ending. Imagine transfo…
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Fire-Up Your Freelance Writing with Anne Hohenberger
41:48
41:48
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In this episode, we dive into the multifaceted world of freelance writing with a seasoned marketing professional with over 20 years of experience. She shares her journey from corporate roles to freelance freedom, offering invaluable insights into the challenges and triumphs of working independently. Learn About... - Transitioning to Freelance: Disc…
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20. Creating Inclusive Workplaces and Pushing Against "Culture Fits" w/ Tim Salas
22:26
22:26
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How are "culture fits" actually reducing your potential to innovate better, include everyone, and ignite growth? Our guest, Tim Salas (Mr. F.O.W.), joined hosts Troy Sandidge and Christina Kay to discuss creating an inclusive work environment, navigating biases, and embracing diversity in entrepreneurship. ==========================================…
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112. Balancing Act: How To Market & Communicate During Times Of Social Unrest
37:11
37:11
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37:11
Is Ignoring Social Issues in Your Marketing, Sales, & Communication the Best Course of Action? Think Again! How do you navigate social media responsibly during racial conflicts, politics, social issues, hot topics as a business, leader, marketer, creator, social media or community manager? Many feel that what happens in the world doesn’t impact the…
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19. Driving Revenue Through Human-Centric Relationships & Technology Adoption with Tim Salas
29:49
29:49
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29:49
In this episode, hosts Troy Sandidge and Christina Kay chat with their guest Tim Salas (aka Mr. F.O.W.), co-founder of Guide and Big Black Tea. ============================================= Best Moments: (11:05) Troy commends Tim for his emotionally intelligent approach to leadership (15:30) Tim discusses Guide's talent experience guidebook (18:19)…
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111. Innovation Ignition: How To Generate Revenue, Impact, & Influence Through DEIBA With Marc D. Hans
42:45
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42:45
What are the steps to embracing DEIBA to build a better business, create more inclusive marketing campaigns, and engage in more equitable sales practices? This episode, with questions asked by Marc D. Hans, will cover the basics of how to begin the process of integrating DEIBA into your business, tech stack, marketing, sales, HR, messaging, culture…
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110. 2024 State Of Marketing Pt 2. // Chatbots + Social Media + Email + Video // The Sphere Of Omnichannel Connection
42:13
42:13
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Chatbots, Email, Social, Video, and Artificial Intelligence... oh my! We're back at it with a breakdown of another State of Marketing deep dive, Part 2. Beyond The Episode Gems: • Download HubSpot's State Of Marketing Report for Free • Learn More Starting Your Own Business With Amazon's Delivery Service Program • Start Creating Exceptional Sites & …
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Using Play to Conquer Leader Burnout with Gary Ware
53:49
53:49
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On this episode, we have a special guest who knows about business and about play… and has created a business around combining them to make people be better leaders (and have a better time at work because of it). Our guest Gary Ware returns to our show after four years to discuss the transformative power of play in combating leader burnout. Learn Ab…
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18. The Art of Public Speaking and Finding Your Authentic Voice with Benny Salas
55:14
55:14
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55:14
In this episode of "Unfiltered Growth," hosts Troy Sandidge and Benny Salas welcome Benny Salas, an international executive coach, speaker, and author, to discuss the art of public speaking, finding your authentic voice, and owning your story. =============================================== Best Moments: (00:40) Benny shares his experience as an en…
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109. How To Use Consumer Psychology To Make Community A Connected Revenue-Generating Experience [Live Keynote]
40:29
40:29
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40:29
Whether you’re a marketer, event organizer, community leader, business executive, or content creator, the path to achieving your desired success comes down to cultivating ideal experiences. Without that, nothing can be built, established, or mobilized within the minds of people. What makes someone pay to come to an event? What makes someone watch o…
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17. Unlocking Massive Impact & Influence: Growth Tactics for Small Businesses with Jimmy Newson
1:02:47
1:02:47
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1:02:47
How do your vision, values, and focus impact your business as an entrepreneur? What is the value of building community and relationships BEFORE you need them? How does blocking time give you the extra juice you need to turn the corner with your business or team? In this episode, hosts Troy Sandidge and Christina Kay have an in-depth conversation wi…
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16. Why Your Business NEEDS RevOps & How To Build A Winning All-Star RevOps Team!
10:01
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What is RevOps? And why do you need it? How do you recruit and build a team to solve RevOps? How does RevOps alignment create a revenue engine for your entire team? All of these questions and more are answered in this episode, led by Christina Kay and Troy Sandidge. ================================================================ Best Moments: (00:…
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15. RevOps Is NOT Dead! What Should Your Ops Prioritize: People, Processes, or Platforms?
13:04
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This episode of the "Unfiltered Growth" podcast features hosts Christina Kay and Troy Sandidge having a raw, unfiltered conversation about revenue operations (RevOps) vs go-to-market strategies. They discuss the difference between these concepts, why it matters, and break down the key pillars and priorities businesses should focus on to drive reven…
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Celebrating 150: Life-Changing Moves & Career Transformations with Angus Nelson and Courtney & Bryan Kramer
45:10
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We are thrilled to share our milestone 150th episode! This special episode features an inspiring conversation with Angus Nelson and Bryan & Courtney Kramer, who share their bold moves to Lisbon and how it has transformed their lives and careers. Learn About... - The Big Move to Lisbon: Discover what inspired our guests to relocate to Portugal and h…
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14. Let's Be Real: Many Business Conference Experiences Suck! Here's Why & What To Do About It
5:50
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Why do business events/conferences suck so much? What are good events doing to honor DEIBA? Why is there such a disconnect between how an event is marketed vs. experienced? ================================================================ Best Moments: (00:59) Events and conferences using the same speakers and content year after year (02:11) The fal…
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13. The No B.S. Way To Achieving Real Growth: From The Human Element To A.I. To Business Transformation
17:41
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Do your growth ambitions have a matching growth mindset? Are your values truly embedded inwardly AND outwardly at your company? Christina Kay and Troy Sandidge bring the heat on these pressing questions and more. ================================================================= Best Moments: (01:27) Different definitions of growth (money, analytics…
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108. 2024 State Of Marketing Pt 1. // Claiming Innovation vs Being Innovative // The Hidden Dangers Of Bogus AI Claims
31:58
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Let's drop some real tea on innovation, AI, and the state of marketing, old school iDigress style — fast-talking, high-energy, value gems dropping every other second. Let's go on the record and break down the good, the bad, and the reality of all of these things! Is the “perception of innovation” being personified as a “standard move” more than the…
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12. Caitlin Clark's Playbook: Performing Under Pressure & Scoring Business In The Clutch
11:08
11:08
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In this episode of Unfiltered Growth, hosts Christina and Troy discuss resilience in business and life by drawing parallels to character development in TV shows and the journey of a star college basketball player. Listeners can expect tips on pushing through challenges, embracing failures and continuing to put in consistent work towards their goals…
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11. Sales In The Age Of AI: How AI-Powered Systems Can Boost & Bruise Sales Success With Mike Manzi
11:09
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SHould you be more careful about your outreach and how far you take automation? What is this doing to your buyers and their feelings about you? How should you approach tech that enables it? There are so many questions that Christina Kay, Troy Sandidge, and Mike Manzi cover during this episode! You'll also learn tips for boosting conversion rates, e…
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This episode was based on the following micro blog Megan wrote recently. It sparked some interest, so she decided to make it a quick solo show! Networking working. When I googled the definition of networking, the following came up: "the action or process of interacting with others to exchange information and develop professional or social contacts.…
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10. Are You Built For Sales? How To Build A Killer Sales System That Works With Mike Manzi
44:40
44:40
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When building your business, you can't escape this question — How do we make money? Hosts Christina Kay and Troy Sandidge were joined by Mike Manzi, a VP of Sales and growth consultant, to talk about establishing revenue operations that ultimately fuel growth. You'll also hear some practical tips for streamlining processes and leveraging technology…
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9. Audit Like A Disney Villain: How Consultants Can Reveal Your Hero Story & Uncover Business Sucess
12:39
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If you're looking to identify areas for growth and improvement in your business, you can't underestimate the importance of regular "checkups". Christina Kay and Troy Sandidge also take time to discuss how complacency can hinder progress, the need to combat it through a culture of open feedback, and why you shouldn't be afraid to "knock down walls" …
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107. Creating Value Threads Between Your Perception And The Buyer's Perspective
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Perception vs. perspective has either ended businesses before they got off the ground or saved businesses with a phenomenal pivot. Many entrepreneurs, startups, business leaders, marketers, and go-to-market specialists need to acknowledge that their perception of themselves, value, product, service, or interpretation of the marketplace can be flawe…
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8. Swipe Right For Sales: Mastering Value-Based Strategies To Win The Hearts Of Clients
19:48
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19:48
You undoubtedly know an entrepreneur that is facing a mental health challenge of some sort — Christina and Troy have a raw discussion about these challenges and how to handle them. You'll also hear about the importance of setting client boundaries, justifying your value and pricing to clients, and avoiding short-term thinking. =====================…
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7. Secret Lessons From 'This Is Us' That Every Marketer Should Know
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Showing emotion as a leader does multiple things — it gives your team the space to do the same, it paves the way for better communication, and it makes you a more relatable leader among your team and clients. You'll also hear about how you can take a page out of the playbook from the "This Is Us" writing team to create campaigns that resonate with …
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6. Culture Shock: Why Diversity Is Key to Retention, Relevancy, and Revenue
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How can you ensure that your leaders experience inclusive family policies for things like parental leave and pregnancy? Are you aware of the business impact of ignoring diversity and inclusion and how it can affect employee advocacy and retention? ================================================================= Best Moments: (01:45) The importance…
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Community as a Service with Liz Lathan and Nicole Osibodu
44:53
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In this episode, we're diving deep into the heart of community creation with the dynamic duo Liz Lathan and Nicole Osibodu, founders of The Community Factory. This episode is a vibrant exploration of how to foster genuine connections and build a thriving community within the event space. Learn about... - The Spontaneous Think Tank: Liz and Nicole b…
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5. Empathy In Action: Defining & Deploying Empathy In Business
9:15
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Are leaders truly understanding the experiences and perspectives of others OR are they more concerned with virtue-signaling the "right" things? Christina and Troy have a raw discussion about empathy from leaders, how to best support others that are struggling, and how to approach the space others need. ==============================================…
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106. Real Successful Entrepreneurs Are Digital Athletes! Learn How To Win In Entrepreneurship When The Odds Are NOT In Your Favor.
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Entrepreneurship is hard. Everyone says that. But why? Whether you're an entrepreneur, creator, speaker, or author, these levels and the tiers of achievement and success break most people! Seventy-five percent of those that try, don't make the cut. Just like in basketball, the odds are so small to make pro, why even try? Yet those who do make it kn…
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4. Beyond The Checkbox: Embracing Real Diversity For Real Revenue
9:01
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Are brands harnessing the power of diversity? Are they keeping their commitments to DEIB best practices? Christina and Troy have a raw discussion about diversity and inclusion efforts in business and marketing. Diversity is more than just a checkbox and shouldn't be utilized as a PR stunt. They expound on how business operations and marketing campa…
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3. Origin Story: From INBOUND Co-Emcees To Co-Founders & Podcast Co-Hosts
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How do you identify the right co-founder? What are the best ways to handle conflicts, mistakes, and differences of opinion in business partnerships? And how do you navigate embracing emotions in business? Troy and Christina discuss the wins, challenges, and lessons in starting a business together. They also share their origin story of how they met,…
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2. Your Winning Season: Cultivating A Culture Of Authenticity & Inclusion
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Does your brand have a winning culture? What does that even look like and how do you build one? Christina and Troy break down how to build a winning culture through inclusion, community, and empathy while challenging the status quo and empowering your teams, especially underrepresented groups, to be leaders to create lasting impact. ===============…
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1. Strategic Alliances: Crafting Winning Chemistry For Business Growth
12:35
12:35
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12:35
Christina and Troy discuss launching their new ventures and why who you surround yourself with is so vital to your growth and success. They stress the importance of putting your ideas down on paper and articulating them to others to further develop your vision. They also talk about showing up as your authentic self in business and personal relation…
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Brand Ambassador Strategies with Phil Pallen
46:40
46:40
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46:40
We dive into the dynamic world of brand ambassador programs on this show. As a personal branding expert and keynote speaker, our guest shares his wealth of knowledge on creating authentic, effective partnerships between brands and their ambassadors. Phil is not just a strategist but also an innovator, globetrotter, and soon-to-be author of "AI for …
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105. Your Expertise Is Expensive & Your Time Is Priceless // Get To The Destination
32:40
32:40
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32:40
Do you know the common threads between success and failure in business? It's nothing glorious. It's all about the basics! In this episode, I discuss the realities all successful people face and the fundamentals that lead to successful outcomes. I also share my journey and lessons learned as the keynote speaker for MarkeTech Conference 2024. From mi…
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From Online Connections to Real-World Success with Troy Sandidge
35:28
35:28
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35:28
Troy Sandidge is a past guest and friend who everyone benefits from listening to, y'all! We hadn't had him on in a few years (we talked Marketing Strategy in episode 65 and a mix of stuff on episode 81), so it was time to catch up and see how he has been turning online relationships into amazing offline opportunities. In this enlightening episode, …
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104. Sales Psychology Secrets: How To Sell Better & Bolder For Bigger Opportunities!
28:30
28:30
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28:30
It's no secret that most people are terrible at selling. They struggle with rejection. They lack confidence. They fumble with clear communication. They don't know how to build the right systems, create the right messaging, and convey the right psychological cues to win. They're making a lot of noise, doing a lot of tasks, and staying very busy, but…
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103. A.I. Revolution Part 2: Voice & Generative A.I. For Marketers Explained With Scot & Susan Westwater [MASTERCLASS]
28:42
28:42
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28:42
This is Part II of our MASTERCLASS episode series on the A.I. Revolution and practicality for marketers! You can go listen to A.I. Revolution Part I here. A.I. experts Susan and Scot Westwater continue to break down the history, evolutions, practical applications, and technology integrations that are possible through Artificial intelligence. From g…
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102. A.I. Revolution Part 1: Voice & Generative A.I. For Marketers Explained With Scot & Susan Westwater [MASTERCLASS]
29:36
29:36
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29:36
Ready to join the A.I. Revolution?! And no this wasn't written by Chat GPT... but I digress.. On this MASTERCLASS episode, I've brought in A.I. experts Susan and Scot Westwater to break down the history, evolutions, practical applications, and technology integrations that are possible through Artificial intelligence. From generative to pragmatic to…
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Personal Branding on LinkedIn with Goldie Chan
49:13
49:13
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49:13
Goldie Chan is an amazing content creator who we have wanted to have on the show for years! We are so lucky we were able to fit into her busy schedule with this helpful episode around personal branding -- on LinkedIn, in particular. Learn about... The importance of personal branding on LinkedIn: Goldie emphasizes the significance of personal brandi…
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101. Choose Your Character: Full Stack Marketer vs T-Shape vs I-Shape vs V-Shape! The History, Differences, & Benefits.
26:24
26:24
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26:24
Which marketing type are you? Which marketing type should you be? Which marketer do you need as a business? On this episode we will break down the history, benefits, and differences between a Full Stack Marketer, a T-Shape Marketer, an I-Shape Marketer, and a V-Shape Marketer for students, marketers, businesses looking to hire or partner with a mar…
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