सर्वश्रेष्ठ AdQuick पॉडकास्टस (2024)

1
Jesse Math: marketing mix modeling, analytics for modern brands and more | E46 28:50

20h ago28:50

28:50

In this episode of the Madvertising podcast, we sit down with Jesse Math, Vice President Strategic Partnerships at Keen Decision Systems to talk marketing mix modeling, analytics for modern brands and more hot topics.द्वारा AdQuick

1
Prompt Engineering for Marketers & Analysts with Mike Taylor 52:44

9d ago52:44

52:44

⁠Mike Taylor⁠, co-author of ⁠Prompt Engineering for Generative AI⁠ and first two-time guest of the pod joins us to "delve" into the important questions around getting the best answers out of ChatGPT and the like. Learn about the principles of prompt engineering, the role of generative AI in analytics, and how to effectively use AI for data cleaning…

1
Michael Kaminsky: modern analytics and attribution, startups and more | E45 44:20

10d ago44:20

44:20

In Episode 45 of the AdQuick Madvertising podcast, we sit down with Michael Kaminsky, founder of Recast to talk modern analytics, attribution, startups and more hot topics.द्वारा AdQuick

1
David Herrmann: social ads, brand marketing, the agency side, AI and more | E44 45:59

14d ago45:59

45:59

In the latest episode of the AdQuick Madvertising podcast, we sat down with OG online marketer David Herrmann to talk social media advertising, brand marketing, AI, digital trends and more hot topics.द्वारा AdQuick

1
Jason Levin: the state of memes, startups, marketing trends and more | E43 45:02

20d ago45:02

45:02

In Episode 43 of the AdQuick Madvertising podcast, Adam Singer sits down with Jason Levin to talk the state of memes, startup marketing, his role leading growth at Product Hunt and more.द्वारा AdQuick

1
How to Measure & Maximize PMax with Expert Navah Hopkins 53:20

1M ago53:20

53:20

What do PMax, Advantage+ and an 8-year-old in an arcade have in common?They'll spend as much as they can, if you let them!In this episode, join Jim and Simon as they dive deep into the world of PPC with Navah Hopkins, a seasoned expert with over 16 years in the marketing industry. Navah shares her insights on Google’s Performance Max (PMax) campaig…

1
Cristina Vanko: online dating industry, digital/culture trends and more | E42 33:00

2M ago33:00

33:00

In Episode 42 of the AdQuick Madvertising podcast, Adam Singer sits down with Cristina Vanko to talk the state of online dating, gen z, culture trends and more hot topics.द्वारा AdQuick

1
Morgan McLintic: state of tech marketing & startups, silicon valley cycles, AI and more | E41 39:40

3M ago39:40

39:40

In Episode 41 of the AdQuick Madvertising podcast, Adam Singer sits down with Morgan McClintic to talk state of marketing & startups, market cycles, Silicon Valley, AI and more hot topics. Morgan is one of Silicon Valley's best known marketing leaders and has "been there, done that" in the industry.द्वारा AdQuick

1
The MMM Gap - How Marketers are Navigating the Shift to Marketing Mix Modeling 55:30

3M ago55:30

55:30

How much should you be paying for Marketing Mix Modeling (MMM)? How do you make day-to-day tactical decisions when MMM isn't that granular? Should you go with open source MMM solutions, or stick with a vendor?Join Jim and Simon in this in-depth discussion about the current state and future of Marketing Mix Modeling (MMM). They cover the evolution o…

1
Christina Garnett: big company to entrepreneurship, building online communities and more | E40 50:16

3M ago50:16

50:16

In Episode 40 of the AdQuick Madvertising podcast, Adam Singer sits down with Christina Garnett to talk her journey from big company to entrepreneur, social media marketing and community building, customer-centricity and more hot topics.द्वारा AdQuick

1
James Allen: from agency life to startup founder, state of adtech and more | E39 38:20

4M ago38:20

38:20

In Episode 39 of the AdQuick Madvertising podcast, Adam Singer sits down with James Allen, CEO and co-founder of Media Disco to talk modern ads & adtech, his journey from agency-side to startup founder and more hot topics.द्वारा AdQuick

1
Ryan Jones: the state of search, life on the agency side and more | E38 52:30

4M ago52:30

52:30

In Episode 38 of the AdQuick Madvertising podcast, Adam Singer sits down with Ryan Jones, SVP at Razorfish to talk, agency life, what's happening in the world of search, how to get started in your digital marketing career, and more.द्वारा AdQuick

1
Challenges of Marketing Measurement with Neil Hoyne, Chief Strategist @ Google 50:44

4M ago50:44

50:44

What are the biggest challenges facing marketers and analysts today? Is it privacy regulations? Technology changes? AI?In two words: unmet expectations.Neil Hoyne, Chief Strategist at Google, shares his insights into the evolution of marketing measurement given the current environment and challenges. Even with MMMs and incrementality testing, at th…

1
These ain't your parents' billboards - Measuring OOH with Ty Tinker of AdQuick 54:06

5M ago54:06

54:06

Billboards, transit posters, digital signage - these are just a few of the options for out-of-home (OOH) advertising. OOH is a format that as digital marketers and analysts, we don’t typically consider. But when it comes to measuring billboards and other OOH channels, how exactly do we do that?We brought on an expert at the cutting edge of OOH to a…

1
Danny Weisman: the state of modern media, branding, streaming and more | E37 51:03

5M ago51:03

51:03

In Episode 37 of the AdQuick Madvertising podcast, Adam Singer and Chris Gadek sit down with Danny Weisman to talk the state of modern media, branding, streaming and more from the agency perspective.द्वारा AdQuick

1
Douglas Boneparth: finance industry marketing, digital branding, humor & more | E36 54:11

5M ago54:11

54:11

In Episode 36 of the AdQuick Madvertising podcast, Adam Singer sits down with Douglas Boneparth, CEO of Bone Fide Wealth to talk finance sector marketing/media, building a personal and company brand, humor in digital content and more.द्वारा AdQuick

1
Ben Sharf: co-founder of Platter on startups, ecommerce optimization and more | E35 37:19

6M ago37:19

37:19

In Episode 35 of the AdQuick Madvertising podcast, Adam Singer sits down with the co-founder of Platter Ben Sharf to talk his startup, Shopify brands, ecommerce optimization and more.द्वारा AdQuick

1
Michelle Wiles: brand turnarounds, modern media, starting a strategic agency | E34 43:33

6M ago43:33

43:33

In Episode 34 of the AdQuick Madvertising podcast, Adam Singer sits down with Michelle Wiles, CEO of Embedded to talk brand strategy, modern marketing, media and more hot topics.द्वारा AdQuick

1
Do you really know how to test your paid media? 51:41

6M ago51:41

51:41

Have you ever been told by some smug data scientist that you just need to run a randomized controlled trial to understand the true incrementality of a paid media channel? Just run a power analysis to understand your sample size requirements, right? Were you left with questions about specifically how to do that?In this episode, we talked with Nick S…

1
Scott Monty: modern leadership & comms, timeless storytelling and more | E33 44:52

6M ago44:52

44:52

In Episode 33 of the AdQuick Madvertising podcast, Adam Singer sits down with Scott Monty to talk modern leadership and CMOs, crisis comms, brand storytelling and more.द्वारा AdQuick

1
Dr. Augustine Fou: digital analytics and attribution, ad fraud and more | E32 47:57

6M ago47:57

47:57

In Episode 32 of the AdQuick Madvertising podcast, Adam Singer sits down with Dr. Augustine Fou to talk digital analytics and attribution, online ad fraud, the state of marketing and more.द्वारा AdQuick

1
Unscripted: A Dive Into MeasureCamp with Peter O'Neill 50:30

7M ago50:30

50:30

What's MeasureCamp, you ask? Oh, do we have a treat for you! Buckle up as Simon and Jim talk with MeasureCamp founder, Peter O'Neill about this global 'unconference' movement focused on digital analytics. Learn what draws people to MeasureCamps around the world, and about the critical things you must get right if you want to start a measurement com…

1
Respect your customers! Privacy in marketing with Siobhan Solberg 46:31

7M ago46:31

46:31

"Your [marketers] were so preoccupied with whether or not they could [track customers across the web], they didn't stop to think if they should."- Jeff Goldblum / Ian Malcolm, Jurassic ParkWith all the FUD (fear, uncertainty and doubt) and blatant misinformation being spread lately around the so-called "cookieless future" or "cookiepocalypse," 🤮 we…

1
David Teicher: state of the CMO, modern marketing teams, DtC, ad trends and more | E31 52:31

7M ago52:31

52:31

In Episode 31 of the AdQuick Madvertising podcast, Adam Singer and Chris Gadek sit down with David Teicher, Chief Content & Community Officer at Brand Innovators to talk state of the CMO, what's happening in the modern marketing sector, DtC businesses, brand safety online and more.द्वारा AdQuick

1
Marketing Measurement for Higher Education - with Josh Dodson 53:07

8M ago53:07

53:07

Universities are facing a shrinking market with changing demographics, and they're not immune from the economic pressures most businesses face today. So how do they ensure their marketing dollars are being spent wisely - especially with the challenges imposed by super long consideration cycles?Josh Dodson, Founder and CEO of Honed Consulting, joins…

1
Aditya Varanasi: journey from corporate America to startups, adtech & more | E30 36:55

8M ago36:55

36:55

In Episode 30 of the AdQuick Madvertising podcast, Adam Singer sits down with Aditya Varanasi, CEO of Awarity to talk his professional journey from corporate America at Pepsi to startup life, adtech, analytics and more.द्वारा AdQuick

1
Your Data is Garbage - Learn How to Fix It with Chad Sanderson 55:02

8M ago55:02

55:02

You can’t make good decisions without quality data - whether those be decisions about pricing models, marketing budgets, or website performance. Garbage in, garbage out, as they say. But how do we ensure the data quality? Chad Sanderson joined us to answer this question. Chad is the CEO and Co-Founder of Gable - a startup that some have called the …

1
Summer Hahnlen: Lob, state of direct mail, modernizing your adtech stack and more | E29 49:58

8M ago49:58

49:58

In Episode 29 of the AdQuick Madvertising podcast and our first for 2024, Adam Singer and Chris Gadek sit down with Summer Hahnlen from Lob to talk the state of direct mail, modernizing your ad tech stack, thinking about ad targeting, x-platform attribution and more topics.द्वारा AdQuick

1
How did this year Measure Up? 1:15:59

9M ago1:15:59

1:15:59

You know it's that time of the year - time for navel gazing (not to be confused with naval gazing) end-of-year reviews, proclamations, and prognostications. It's been a busy year for me and Simon, as we were both laid off and started new paths and projects. One project in particular was this podcast! Join us as we open up about the highs and lows o…

1
Alex Wilhelm: startups and macro economy, state of media, tech optimism, e/acc & more E28 54:16

9M ago54:16

54:16

In Episode 28 of the AdQuick Madvertising podcast, Adam Singer and Chris Gadek sit down with Alex Wilhelm, editor in chief of TechCrunch+ and cohost of the Equity Podcast to talk state of tech sector, Silicon Valley, large companies, e/acc, tech optimism and more.द्वारा AdQuick

1
How does private equity view marketing measurement? 51:09

9M ago51:09

51:09

Mark Fiske led the marketing teams at well-known brands like Ancestry and Credit Karma before going over to private equity, where he now advises on marketing and digital transformation for portfolio companies of H.I.G. Capital.Learn the ins and outs of private equity from a marketing perspective, including trends in marketing measurement since iOS …

1
Breaking into data science with Leondra Gonzalez 55:08

10M ago55:08

55:08

Data science has been "the sexiest job of the 21st century" for more than a decade now. For those just coming out of school, or trying to switch from marketing or analytics roles into data science, it's gotten a lot more competitive. Leondra Gonzalez is a Senior Data & Applied Scientist at Microsoft, and is currently co-authoring a book on intervie…

1
Bridget Phetasy: state of the ads/media, the culture wars, online influence & more | E27 52:03

10M ago52:03

52:03

In Episode 27 of the AdQuick Madvertising podcast, we sit down with Bridget Phetasy to talk state of the ads/media, the culture wars, online influence & more.द्वारा AdQuick

1
GA4 - The Good, the Bad, and the Ugly 51:23

10M ago51:23

51:23

Love it or hate it, GA4 is here to stay. But is it all that bad? Or are we just resistant to change? Find out why Dana DiTomaso has "I <3 GA4" stickers, and how marketers can get the most out of GA4. Dana has spent more than 20 years in the digital marketing and analytics space. She's currently the President and Partner at Kick Point Inc., and the …

1
Cat Stern & Celina Lin from Authentic.org: digital marketing, agency life and more | E26 48:30

10M ago48:30

48:30

In Episode 26 of the AdQuick Madvertising podcast, Adam Singer and Chris Gadek sit down with Cat Stern and Celina Lin to talk agency life and ads, what it's like working in the political realm, effective digital strategies and more.द्वारा AdQuick

1
Steven Arena: DtC Startups, Ancient Crunch, building an e-commerce brand and more | E25 47:59

11M ago47:59

47:59

In Episode 25 of the AdQuick Madvertising podcast, Adam Singer and Chris Gadek sit down with Steven Arena to talk DtC startups, the organic/clean eating trend, building a company and more.द्वारा AdQuick

1
Sean Byrnes - Startups, marketing and ads, surviving economic cycles | E24 46:29

11M ago46:29

46:29

In Episode 24 of the AdQuick Madvertising podcast, Adam Singer and Chris Gadek sit down with Sean Byrnes to talk startups, silicon valley, marketing and ads, surviving economic cycles and more.द्वारा AdQuick

1
Should you trust "AI-driven" MMM? 55:24

11M ago55:24

55:24

When it comes to machine learning and artificial intelligence being deployed for marketing mix modeling, we might want to pump the brakes a bit, at least that’s what some industry leaders are saying. To explore this topic in a little more depth, we wanted to bring on an expert, someone who’s been in this field for nearly 2 decades, and has built a …

1
Learning Marketing Measurement with Myles Younger 58:26

11M ago58:26

58:26

Get out your #2 pencils, because today we're going back to school! In this episode, we’re talking about marketing measurement education - how we learn it, what we learn, and how to deal with teaching and learning technical subjects effectively. And as an added bonus, I'm lucky to be joined by Simon Poulton as my new co-host for the show! We're join…

1
Alexa Curtis: Gen Z and youth marketing, startups, working at Disney | E23 49:59

11M ago49:59

49:59

In Episode 23 of the AdQuick Madvertising podcast, Adam Singer and Chris Gadek sit down with Alexa Curtis to talk gen z and youth marketing, startups, working at Disney and her journey as a digital entrepreneur.द्वारा AdQuick

1
John Stringer: Tesla Owners Silicon Valley, community building online and more | E22 57:47

12M ago57:47

57:47

In Episode 22 of the AdQuick Madvertising podcast, Adam Singer and Chris Gadek sit down with John Stringer to talk Tesla Silicon Valley, community building, the auto industry and more.द्वारा AdQuick

1
How To Build a Marketing Data Team with Simon Poulton 53:26

12M ago53:26

53:26

We’ve all heard the quote from British mathematician Clive Humby, who declared way back in 2006 that “data is the new oil.” But who are the roustabouts and roughnecks working these new-age oil rigs, where do we find them, and how do we organize them? Simon Poulton grew the Digital Intelligence team at Wpromote from 0 to more than 50, and is doing t…

1
John Doherty: digital marketing, entrepreneurship, startups and more | E21 58:19

12M ago58:19

58:19

In Episode 21 of the AdQuick Madvertising podcast, Adam Singer and Chris Gadek sit down with John Doherty to talk digital marketing, entrepreneurship, startups and more. Good one to listen to for young marketers, startup founders and brand side folk.द्वारा AdQuick

1
Testing & MMM - the Peanut Butter & Jelly of Marketing Measurement with John Wallace 37:28

1y ago37:28

37:28

Sometimes two things go together perfectly, like cookies & cream, Batman & Robin, or doing a happy dance when that meeting you've been dreading gets cancelled at the last minute. Here's another one to add to the list - incrementality testing and marketing mix modeling. Ok, it sounded way less boring in my head :) Either way, the conversation I had …

1
Carol Roth: macroeconomics, ESG scores & ads, globalization trends and more | E20 55:51

1y ago55:51

55:51

In Episode 20 of the AdQuick Madvertising podcast, Adam Singer and Chris Gadek sit down with Carol Roth to talk macro economics, ESG scores/advertising, globalization trends, the world economic forum (WEF) and more.द्वारा AdQuick

1
Turner Novak: venture capital, market cycles, startup marketing and more | E19 57:36

1y ago57:36

57:36

In Episode 18 of the AdQuick Madvertising podcast, Adam Singer sits down with Turner Novak to talk venture capital, market cycles (and what marketers should know about them), growing your startup and more.द्वारा AdQuick

1
How to Cut 40% of Ad Spend and NOT Lose Revenue with Ben Dutter 44:56

1y ago44:56

44:56

Ben Dutter, Senior Vice President of Strategy at Power Digital, has a lot of great stories about making or saving clients a lot of money by being smart about how they measure marketing performance. Like the one in the title of this episode - they saved a client $6 million (!) in wasted ad spend while keeping revenue flat. In this episode, he shares…

1
Mike Solana - the intersection of media, tech and culture; Pirate Wires and more | E18 1:20:56

1y ago1:20:56

1:20:56

In Episode 18 of the AdQuick Madvertising podcast, Adam Singer and Chris Gadek sit down with Mike Solana to talk about the intersection of media, tech and culture; how modern influence works, his publication Pirate Wires and more.द्वारा AdQuick

1
Dennis Hegstad: startups & marketing, e-commerce, Shopify, social media wars and more | E17 47:50

1y ago47:50

47:50

In Episode 17 of the AdQuick Madvertising podcast, Adam Singer and Chris Gadek sit down with Dennis Hegstad to talk marketing, startups, the state of e-commerce & Shopify and more.द्वारा AdQuick

1
Profit-Maximizing Marketing Experiments with Elea Feit 48:26

1y ago48:26

48:26

A lot of marketers are familiar with A/B testing, usually with regards to website testing and conversion rate optimization. But there’s another kind of testing that marketers are becoming more interested in lately, and that’s testing of the marketing itself. It goes by many names - randomized controlled trials, geo-lift experiments, conversion lift…

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