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How To Build a Marketing Data Team with Simon Poulton
Manage episode 376965234 series 3466622
Jim Gianoglio, Simon Poulton, Jim Gianoglio, and Simon Poulton द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Jim Gianoglio, Simon Poulton, Jim Gianoglio, and Simon Poulton या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
We’ve all heard the quote from British mathematician Clive Humby, who declared way back in 2006 that “data is the new oil.” But who are the roustabouts and roughnecks working these new-age oil rigs, where do we find them, and how do we organize them?
Simon Poulton grew the Digital Intelligence team at Wpromote from 0 to more than 50, and is doing the same thing now at Ignite Visibility, where he is the Chief Data Officer. Listen in as we explore:
- Who the first data hire should be
- Who are the doers, wooers, and gluers of the data team
- Benefits of hiring from outside the marketing analytics industry
- How teaching marketing basics is like learning to drive a car
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