Why We Couldn't Quit or The Power of the Sunk Cost Fallacy
Manage episode 360876766 series 2811584
This is a thing. You’ve poured your heart and soul into a business, a career, a relationship. It’s toxic, you’re emotional, you’re drained, you’re not yourself. Yet you stay with it because you think it’s worth it. You’ve invested so much. The sunk cost fallacy is absolutely a thing and here is my story of how it impacted us and our cider company. And disclaimer - this might not be pretty.
Thank you to Tony Stuck for the awesome intro/outro music and to Mary Ann King for the amazing pod art that you see for every episode.
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