))
#61 Win More Deals With Buyer Empathy & Diverse Sales Teams
Manage episode 357227329 series 2985310
Challenger द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Challenger या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Sales success is built on understanding others.
If you don’t know your buyers, you’re going to struggle to make the sale. If you can’t put yourself in the shoes of your colleagues in marketing, it’s going to be impossible to align. And if you can’t create a culture of inclusivity on your sales team, you miss out on a range of diverse perspectives that would strengthen your business.
In this episode, we speak with Lori Richardson, CEO and Founder of Score More Sales, about her career-long advocacy for inclusivity in sales and what she has learned about building a more empathetic and understanding sales team.
We discuss:
You can order Lori’s book “She Sells: Attract, Promote, and Retain Great Women in B2B Sales” here!
Be sure to rate and review the podcast on your favorite podcast platform!
…
continue reading
If you don’t know your buyers, you’re going to struggle to make the sale. If you can’t put yourself in the shoes of your colleagues in marketing, it’s going to be impossible to align. And if you can’t create a culture of inclusivity on your sales team, you miss out on a range of diverse perspectives that would strengthen your business.
In this episode, we speak with Lori Richardson, CEO and Founder of Score More Sales, about her career-long advocacy for inclusivity in sales and what she has learned about building a more empathetic and understanding sales team.
We discuss:
- Why understanding your buyer is the key to differentiating yourself and beating the competition
- How sales and marketing can better understand one another and work towards shared goals
- What sales leaders need to understand about fostering a culture of inclusivity
You can order Lori’s book “She Sells: Attract, Promote, and Retain Great Women in B2B Sales” here!
Be sure to rate and review the podcast on your favorite podcast platform!
107 एपिसोडस
साझा करें
