Nike's Win, Pepsi's Fail, and Pinkwashing on LinkedIn: Purpose-Driven Marketing

Voice Marketing with Emily Binder

Emily Binder द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Emily Binder या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

11M ago 6:46

MP3•एपिसोड होम

82% of consumers say they want to buy from brands with values that align with their own (RetailBrew, 2022). I discuss what makes purpose-driven marketing work or fall flat.

Topics:

(00:00) Introduction to Purpose-Driven Marketing

(1:22) Success of Nike's 30th anniversary "Just Do It" campaign, ft Colin Kaepernick, boldly aligned with Black Lives Matter movement

-“Believe in something. Even if it means sacrificing everything,” re: national anthem protest against police brutality arguably cost him his NFL career." -Forbes

-Impact on sales and cultural spotlight for Nike ($15 billion US market)

-Related Masters in Business podcast: Scott Galloway called Kaepernick ad the best brand move of 2018.

(3:30) Failure of Kendall Jenner Pepsi Ad

(05:12) Brands and Gender Activism

-Pinkwashing

-Importance of pay equity

(06:15) Environmental and social alignment (Meatless Mondays)

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