Myth Marketing is Out: Lessons from Y2K Shampoo, Cereal, & CPG

Voice Marketing with Emily Binder

Emily Binder द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Emily Binder या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

5M ago 11:47

MP3•एपिसोड होम

Myth marketing worked in the 1900s but you should change strategy at this point. Fun case studies from Herbal Essences shampoo ads to the biggest lie you ate about breakfast, to the mythical (financial) narratives about marriage.

Watch this episode on YouTube.com/emilybinder.

The narratives behind some the most profitable institutions are a house of cards. At its core this is an homage to David Ogilvy and inspiration for you to identify the popular myths of your own industry.

Topics:

(0:34) Debunking CPG myths

(0:52) Truth about cereal, fasting, breakfast

(1:40) Shampoo and fabric softener myths

(1:51) 1999 Herbal Essences commercial (Donna)

(4:18) Truth about feminine care: toxic tampons. Flex Disc.

(5:19) Money is more excitatory than sex, gambling, chocolate (Crosby)

(5:43) Ethos, pathos, logos

(6:23) Buyer or customer (watch)

(8:47) Money disagreements cause divorce

(11:18) Bust your own myth

Links:

Buffalo Marketing: emilybinder.com/buffalo

James Sexton on SWU

Mitch Slater share

Ethos, Pathos, and Logos

My tools:

Hire me:

Speaking: emilybinder.com/speaking

Coaching: emilybinder.com/call

ThinkersOne: thinkersone.com/emilybinder

Connect:

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