A Guy Named "Money"

Voice Marketing with Emily Binder

Emily Binder द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Emily Binder या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

2M ago 13:28

MP3•एपिसोड होम

The Importance of Personal Branding and Attention to Detail: In this episode, I will tell you about what I call a "discerning guy." Now, this term started out to describe drivers who take the dealership's ad off their bumper (watch part 1: the license plate / parking lot video). But now I use it for everyone regardless of gender and it's just a catch-all for being with-it.

I kick it off with a personal story about someone whose iPhone contact card said "Money" instead of his name. It's a lighthearted intro but the key is: DO sweat the small stuff when it comes to your personal brand. We're talking everything from contact cards to drivers who have a dealership's name on their bumper. When you leave that ad frame on your car you're giving free CPM to Mercedes Benz of Austin or Jim Ellis Audi. A $180k car now looks dorky. I share stories and practical tips on why details matter and how they can make or break the way people see you.

Topics:

(0:00) A guy named Money (iPhone contact card story)

(0:55) First impressions and red flags

(1:49) Dealership's ad on your license plate frame (not a Discerning Guy) - watch YouTube Short

(3:10) Personal brand

(6:00) Business headshot / avatar tips

(6:35) Importance of details in personal brand

(7:20) How to change Nickname in iPhone Contacts

(10:17) Ad campaign disaster - soft drink in Asia - slogan translation

(10:54) Takeaways for marketing

(11:15) Your personal brand is in the details

(11:30) Ex with a typo in company URL (story)

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A Guy Named "Money"

Voice Marketing with Emily Binder

published 2M ago