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Data Detective: Cracking the Code of Customer Behaviour with Jim Harenchar
Manage episode 431462989 series 3404110
Jim James द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Jim James या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Are you struggling to make sense of your customer data and measure marketing effectiveness across multiple channels? In this episode, Jim Harenchar, CEO of Response Marketing Group, reveals how businesses can harness the power of data attribution to optimise their marketing strategies. From de-anonymising website visitors to creating targeted customer segments, Jim shares invaluable insights on leveraging data for improved ROI. He discusses the importance of collecting seemingly insignificant data points and how AI is making sophisticated marketing tactics accessible to smaller businesses. Jim also highlights a fascinating case study with Ritz Carlton, demonstrating how data-driven segmentation led to a 33% increase in room bookings. Whether you're a solopreneur or running a medium-sized organisation, this episode offers practical advice on using data to personalise marketing efforts and enhance customer experiences in today's digital landscape.
Recommended book: "Trillion Dollar Coach" by May Habib
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