#150 - Field Sales Part 1: Sean Lynch, Halfday & Liquid Death

The Startup CPG Podcast

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1M ago 50:43

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Join Daniel Scharff in this episode of the Startup CPG Podcast as he dives deep into beverage with Sean Lynch, known as the head of sales during the blast off years at Liquid Death and now President at Halfday. Daniel and Sean have a discussion focused on the growth of sales at Liquid Death especially around the field sales team responsible for so much of its success.

Sean also emphasizes the strategic importance of hiring team members aligned with brand values and reflects on his experiences with trade show strategies that drive business growth.

This episode is sponsored by SimplyDepo. SimplyDepo is a super sales and merchandising platform designed to help emerging brands win independent stores. Powered by technology, they help you find potential customers, digitize all ordering and merchandising activities, and get all the store insights you need to scale your business. If you are looking for solid management support to scale, visit https://get.simplydepo.com/startupcpg/

Listen in as they share about:

Halfday Iced Tea's Brand Story and Products
Sean's Experience at Liquid Death
Sales Strategy and Execution
DSD Network Building
Team Structure and Roles
Management and Verification
Hiring and Team Culture
Trade Shows and Exhibitions
Advice for Early-Stage Brands
Tactical Advice for In-Store Success

Episode Links:

Halfday Website
Liquid Death Website
Sean Lynch LinkedIn

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

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Episode music by Super Fantastics

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