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It Starts with a Name - Brad Flowers, co-Founder Bullhorn, Author of The Naming Book
Manage episode 283381472 series 2535537
Doug Zacker द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Doug Zacker या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Would you use a search engine called BackRub? That was Google's original name. Had they gone to Brad Flowers, a naming expert & author of The Naming Book, or just followed the 5 steps from Brad's book, which he details in this episode, they would have come up with something much better & with more longevity than BackRub. But would they have been as successful? Find out on this great how-to episode during which Brad also shares very practical tips for becoming a BCorp, which his agency, Bullhorn, has done.
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