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When Should Marketers Stop Testing?
Manage episode 406034323 series 2864318
Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge opine on finding the right balance between testing and optimization in marketing and advertising. They explore whether there is a point where testing becomes excessive and whether or not perfection is actually attainable. How important is intentionality in testing? How should today's marketers think about the opportunity costs of excessive testing? There is value of continuous improvement and to adapt to emerging trends, but isn't it time to rethink common assumptions and the value of testing?
Chapters:
- 00:00 - Introduction
- 02:22 - Constantly Testing and Optimizing
- 04:44 - Striving for Perfection
- 06:12 - Efficiency vs. Profitability
- 08:48 - Intentionality in Testing
- 10:02 - Opportunity Cost and Global Trends
- 12:16 - Perfection and Continuous Improvement
- 13:50 - The Juice Worth the Squeeze
- 15:17 - Testing Beyond Advertising Campaigns
- 16:14 - Summary and Conclusion
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