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Marketing Takeaways from the Paris Olympics
Manage episode 435311572 series 2864318
Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge recap the viral moments and media highlights of the Paris Olympics. We saw speed-to-social come in clutch for many brands as the power of storytelling was on full display. In a world where audiences are segmented and divided every which way, having a few weeks of solidarity and unity as we cheered for favorite competitors was a breath of fresh air. Brands should also be effectively leveraging these sentiments and viral moments to build authentic connections with their target audiences. This conversation explores how--and much more!
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