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Is Catalytic Marketing Right for Your Business?
Manage episode 410330863 series 2864318
Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the concept of catalytic marketing, which focuses on doing less with less to instill lasting change in target audiences. The conversation delves into the three C's of catalytic marketing: clarity of objectives, connections with the team and audience, and courage in constraints. How truly important are non-core investments or projects? What are some major roadblocks to embracing catalytic marketing?
Chapters:
- 00:00 Introduction
- 03:02 The Three C's of Catalytic Marketing
- 04:11 - Clarity
- 07:10 - Connections
- 10:28 - Courage
- 14:30 - Implementing Catalytic Marketing
- 15:20 - Selling Catalytic Marketing to the C-Suite
- 18:09 - Conclusion
The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library.
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