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Improve Your Marketing Today with Behavioral Science | Nancy Harhut
Manage episode 441622683 series 2864318
Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge are joined by Nancy Harhut, a leading expert in applying behavioral science to marketing. She shares how marketers can leverage insights from behavioral science to improve their strategies, focusing on concepts like the magnetic middle, autonomy bias, and the importance of language and framing. Behavioral science can be applied to new customer generation and client retention strategies. And of course, the conversation touches on the role of AI in marketing, and the need for marketers to rethink their approaches to customer engagement and decision-making.
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