Shegun Otulana: Selling Therapy Brands For $1.25 Billion

The Orbit Marketing Podcast

At 18, Shegun moved to Birmingham Alabama to escape violence surrounding him in Nigeria. Two decades later, he sold Therapy Brands for $1.25 Billion — one of the largest exits in Alabama history.

In addition, Shegun has been recognized as EY's Entrepreneur of the Year and the Aspen Institute’s Henry Crown Fellow.

Shegun is now the CEO of Copysmith AI and the Founder and CEO of Harmony Venture Labs.

This conversation covers Shegun's story of building Therapy Brands and the lessons learned along the way. We also get into Shegun's goals for the coming years.

Chapters:

00:00:00 - Balancing Entrepreneurship and Being an Employee 🤹‍♂️

00:04:41 - The Early Days of Building a Product 🏗️

00:09:16 - The Importance of Timing and Price Point ⏳

00:14:00 - Taking Risks and Scaling Businesses 📈

00:18:39 - The Mindset of Staying Small 🤏

00:22:36 - The Impact of Incentives on Scaling 💡

00:23:19 - Understanding Human Behavior and Motivation 🤔

00:27:56 - Directing Resources for Impact 🛠️

00:32:45 - Making Investment Decisions 💰

00:37:35 - Extending Impact Beyond Birmingham, Alabama 🌎

Connect with Shegun:

→ LinkedIn: https://www.linkedin.com/in/sheguno

→ Website: https://shegunotulana.com/about-me/

→ Twitter: https://twitter.com/sotulana?lang=en

→ Instagram: https://www.instagram.com/sheguno/

→ Shegun’s Venture Studio: https://harmonyventurelabs.com/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com