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Episode 8: How the Beano Went From a Print Icon to a Digital Guru (With Beano Studios)
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The Off Brand Podcast and The Off Brand Podcast by Nalla Design द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री The Off Brand Podcast and The Off Brand Podcast by Nalla Design या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
The Beano is a name that will resonate with many people across the UK and beyond. Launched in 1938, the Beano is the longest-running British children's comic magazine, capturing the hearts and minds of young people generation after generation. We sat down with Hayley Granston, Commercial MD, and Martin Ashplant, Chief Digital Officer, to talk about the wildly successful digital transformation of the Beano, share their experiences and learnings from the transformation journey, and explain how their deep knowledge of Generation Alpha is spurring on new opportunities for the business.
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